Floor 9

On this week’s Floor 9, we’re going back to the Lab’s futurist roots as Adam and Scott dive deep into the metaverse — a persistent, collectively shared virtual space. Together, they discuss its definition, the accelerated development of the “proto-verses” in online games, as well as the potential benefits and future brand opportunities that will emerge from it. If you prefer to read about this top...

This week on Floor 9, Scott and Adam chat with Griffin Caprio. CEO & co-founder of Dante32 , a boutique podcast production agency for brands, to discuss all the latest developments in podcasting. Overall, it seems like the market continues to consolidate and mature as a marketing channel. Together, we dissect the news and how they impact the podcast landscape, Apple’s role in the industry, the...

This week, co-hosts Adam and Scott are joined by Christina Adranly from our strategy team to talk about how the four trends in our Outlook 2020 report have been accelerated or re-oriented by all the craziness of the past six months, and what we can expect to develop next. Before that, they discuss some of the hottest news items of the week in tech and marketing. We welcome your constructive feedba...

In this week’s bonus episode, co-hosts Adam and Scott chat about the highlights from Apple’s WWDC event this week, and what they mean for brands, which includes App Clips, new privacy features in apps and Safari, digital car keys that you can share via texts, and some subtle new features that are laying the groundwork for Apple’s AR ambitions. Whether you’re an Apple fan or not, you won’t want to...

In this week’s episode, co-hosts Adam and Scott chat with Carolina Arguelles, who runs the Global Product Marketing for Snapchat’s Camera, all about the latest AR creative toolkits and long-term vision that her company is bringing to the world, and the brand opportunities they bring for marketers. They also talk with Ryan from our partnerships team about the many implications of Microsoft’s sudden...

In this week’s episode, co-hosts Adam and Scott interview Kelsey Hunter, Founder & CEO of Paloma , on how retail transformation is accelerating the development of social commerce and how brands and retailers should leverage messaging apps as both a direct sales channel and a retargeting channel. Before the interview, Adam and Scott talk about some of the week’s hottest news items, including a...

In this week’s episode, Lab’s Managing Partner and UM’s Global Chief Innovation Officer Chad Stoller chats with special guest Michael Kassan, Chairman & CEO of MediaLink . Together, the two ad industry veterans take a temperature check on the advertising industry as we enter the recovery phase, discussing topics such as the new reality for agencies, the heightened need for creative sensibility...

In this week’s episode, special guests Joshua Lowcock (EVP, Chief Digital & Global Brand Safety Officer of UM Worldwide) and Alison Pepper (EVP, Government Relations of 4A’s) discuss the issues surrounding Section 230, arguably the most important law for online speech and social media — what it is, its unexpected origin, how it benefit brands and marketers, and why it has been popping up recen...

In this week’s episode, co-hosts Adam and Scott interviewed Ian Daly, Head of Brand Strategy at Live Nation, one of the biggest live entertainment and ticketing companies in the world. Ian shared his sharp insights on the current state and the future of the live entertainment industry, and we chatted about everything from drive-in concerts, musicians going live on Instagram, to the new media habit...

In this week’s episode, Adam and Scott chats with Warren Webster, CEO of Atlas Obscura, all about the current state of the travel industry, how his company is pivoting to virtual experiences, and some predictions for the future of travel. 1:09 — weekly news roundup with Scott and Adam 8:50 — Interview with Warren Webster, CEO of Atlas Obscura: https://www.atlasobscura.com/ We welcome your honest f...

In this week’s COVID-19 Special, we are proud to introduce a new UM-proprietary product called “Demand Forecaster.” With this new tool, which was recently covered by t he New York Times , we leverage the latest data and machine learning to predict upcoming fluctuations in consumer demands across various global markets and categories. Take a listen to find out how our new crystal ball works! 1:39 —...

In this week’s COVID-19 Special, we link up with two chief strategists from the UM family — Lin Liu from UM China and Mat Maroni from UM APAC — to share their insights on accelerating trends and post-COVID recovery in China and Australia.  1:30 — weekly news roundup with Scott and Christina 8:59 — Adam interviews Lin and Mat on the pandemic’s impact in APAC We welcome your honest feedback! Fi...

In this week’s COVID-19 Special, we are talking about COVID-19’s impact on ecommerce and multichannel retail with Amy Hufft, Head of Global Brand Marketing and Communications at Shopify. But first, we round up the hottest news this week, including the recent drama between Universal Studios and AMC Theatres over the former breaking the theatrical window. 01:42 — weekly news roundup 05:53 — a breakd...

In this week’s COVID-19 special, we are talking about COVID-19’s impact on live content, the increasing consumption of news content, and what marketers can do today to actively engage with audiences looking for live and news content. 01’08 — a UM Roundtable discussion on live content in times of corona, featuring Chelsea Freitas (Partner, Strategy of UM Worldwide), Christina Adranly , our Director...

Welcome back to the fourth episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape. For the first interview of the episode, Eileen Kiernan, Global CEO of UM Worldwide, chatted with Norman de Grev...

Take a listen to the full conversation between special guest interviewer Jon Stimmel, UM’s Chief Investment Officer, Keith Wachtel, Chief Business Office at the NHL, and Dan Lovinger, EVP Sales and Partnership at NBCUniversal Sports from last week's partner interview on sports media. The trio discuss the current state of sports media, when sports events will resume, and how they have been working...

Welcome back to the third episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape. In the first half of this episode, co-hosts Scott and Adam are joined by a special guest Elizabeth Firth, SVP, C...

Welcome back to the second episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape. We are all in this together and want to make sure our listeners have the best information possible in order to...

Unpacking the pandemic’s impact on brand safety, media investments, sports media and foot traffic Welcome back to Floor 9! We are taking a break from our regularly scheduled programming on media futures and turn our attention to the present and the near-term future. Therefore, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insig...

This week, we dived into the first trend in our Outlook 2020 report with special guest, Alban Denoyel, co-founder and CEO of Sketchfab. Together with co-hosts Scott and Adam, the trio dissected how new technologies and creative tools have democratized creativity and given rise to the meme culture, the roles that Sketchfab plays as a 3D content distribution platform, and how brands can correctly ta...

Welcome back to Floor 9! This week, hosts Scott and Adam are joined by Christina from our strategy team and special guest Dan Clark, CEO of Brain.fm , to talk about technology-induced anxiety. Taking from the last trend, The Age of Anxiety, from our Outlook 2020 trend report, the lab team and Dan discussed in depth on how technology and its many implications are causing us an increased level of an...

Welcome back to the renovated Floor 9! This week, hosts Scott and Adam are joined by Christina from our strategy team to unveil the trends featured in our upcoming annual Outlook report! We are also testing a few fun additions to the show that we think you’ll enjoy. Give it a listen and let us know what you think! Outlook 2020 trend report. Made by the IPG Media Lab.   In this episode: S...

Welcome to the concluding episode of our trio of CES recap episodes. In this episode, Scott cedes the floor to three new Lab members and first-timers at CES — Ella Barnett (Senior Associate, Strategy and Innovation), Sean Ahearn (Senior Manager, Client Services), and Katy Geisreiter (Manager of Franchise Leadership on the Skin Health account at J3), to hear their fresh takes on what CES 2020 means...

Welcome back to Floor 9! We are kicking off 2020 with a trio of CES recap episodes, recorded live in Vegas on the last day of CES. In part 2, your host Scott interviews two dynamic duos of lab experts to get their hot takes on this year’s CES. First up, Scott chatted with Chad Stoller (Global Innovation Officer of UM and Managing Partner of the Lab) and Ben Hone (Director of Client Services), two...

Welcome back to Floor 9! We are kicking off 2020 with a trio of CES recap episodes, recorded live in Vegas on the last day of CES. In part 1, you’ll hear from two CES veterans from the Lab strategy team, Adam and Christina, joined by your host Scott, share their takeaways from this event and dig into the key trends that they saw at this CES. Have a listen to find out what our strategists think bra...