Floor 9

On Tuesday, Apple held its first fall event of the year to unveil some updates to its hardware lineup as well as a few notable features coming to its fitness service. In this Floor 9 episode, Adam and Scott unpack Apple’s announcements and their implications for the market. In particular, they discuss whether the new 5G-ready Apple Mini can replace big-screen phones, why computational photography...

This week’s Floor 9 episode started out as a Twitter conversation between Adam and Kyle Turner over the value of the theatrical window. Kyle is a film critic whose work has been featured in NPR, Slate, and the New York Times, and we are very honored to have him with us this week, along with our content manager Richard, to have a spirited discussion about the future of the movie business, particula...

This week on Floor 9, Scott and Adam discuss three wide-ranging topics: the hype around Virgin Hyperloop triggered by the latest demo video released by the company; the drama surrounding Onlyfans banning and then unbanning NSFW content and what it reveals about the nuanced dynamics of the creator economy;  and TikTok’s extended partnership with Shopify and what it means for the U.S. social co...

This week on Floor 9, Scott and Adam round up the latest tech and media news of recent weeks. In particular, they discuss news from the cutting-edge domains of the metaverse, NFTs, and FinTech. News stories discussed include Epic Games buying Sketchfab, Unity acquiring Parsec, Louis Vuitton and Burberry getting into NFTs & gaming, Stripe’s new Payment Links product, and more. Plus, learn about...

This week on Floor 9, we are delighted to present a special crossover episode with FIVE: AI for Marketers , a podcast by Ericsson Emodo. Floor 9 host Scott Elchison recently chatted with Jake Moskowitz, the host of Five , on the great potential AR has in mobile marketing, which 5G is set to supercharge. As part of the recent Mobile Marketing Association (MMA) Impact Conference , Scott linked up wi...

This week on Floor 9, Scott and Adam are joined by Richard Yao from our strategy team to discuss the diverging future of social media platforms — why Instagram is becoming a turducken of a platform, how the rush to explore social commerce is playing out, what Twitter is doing to monetize the booming creator economy, and the key players developing the social graph for the metaverse future.  Ch...

This week on Floor 9, Scott and Adam round up the latest tech and media news of the past two weeks, including the implications of Google delaying the planned phase-out of third-party cookies until 2023, the recent rise of privacy-minded search engines, TikTok’s new mini-app feature Jump, Facebook Shop updates, and Shopify opening Shop Pay to all Facebook Shop and Google merchants.   You...

This week on Floor 9, we welcome back Carolina Arguelles, head of Augmented Reality at Snap Inc., to chat all about the latest trends in AR. Together, Scott and Adam chat with Carolina about the brand-friendly AR features that Snap announced at its Partner Summit, how AR is transitioning from a “toy” to a “tool” that can help brands deliver deeply personal experiences, and AR’s expanding role in t...

This week on Floor 9, Adam and Scott went live on Twitter Spaces to discuss the latest Apple developer event. From new social features to privacy tools, from new additions to Apple’s Health and Wallet apps, Apple unleashed a barrage of upcoming features. Some of these features have clear implications for brand marketers, while others may impact user behaviors that marketers need to heed. As usual,...

This week on Floor 9, Adam and Scott recap the key takeaways from the 2021 Facebook F8 Refresh developer event. Listen to hear Facebook’s updates to business messaging tools, Spark AR platform, and more. Before that, they discuss the latest news in media and tech, which includes Amazon buying MGM, HBO Max’s ad-supported tier, and Instagram’s new “Drop” shopping section. You can find Adam and Scott...

Welcome to another Floor 9 episode. In this second episode of the week, Adam and Scott discuss the announcement from the annual Snap Partner Summit that took place on Thursday. Together, they break down the various new AR features Snapchat announced, especially the ones with social commerce and other brand implications. They also discuss how Snapchat is courting creators and brand partners to help...

Google kicked off the 2021 tech conference season on Tuesday with its opening keynote for its annual Google I/O developer event. Over the course of two hours, Google focused entirely on its software services, including new features coming to Google apps, Android 12, and a revamped Wear OS.  This episode is a live recording of a Twitter Spaces session that we did on Wednesday morning, where Ad...

This week on Floor 9, hosts Adam and Scott discuss the following news stories and what they mean for brand marketers:  Tesla removes Bitcoin payment option over energy use concerns [ Electrek ]  TikTok Begins Testing In-App Shopping to Challenge Facebook [ Bloomberg ] TikTok launching jobs service for Gen Z [ Axios ]  Google goes nuclear against Roku by adding YouTube TV to the main...

Welcome back to Floor 9! This week, co-hosts Adam and Scott discuss the following news before unveiling a brand new segment that we are introducing — The Magna Minute. In collaboration with our sibling agency Magna Global, we will bring you some interesting stats in media and advertising sourced by Magna every week, all under a minute! Be sure to check it out! News stories discussed in this e...

This week on Floor 9, co-hosts Scott and Adam discuss the latest news in media and innovation, including new social audio features from Facebook and Reddit to take on Clubhouse, Amazon’s latest roll-out of retail technologies in Whole Foods and a hair salon , as well as some update on Sony’s streaming strategies, signaled by its latest deal with Disney . Check here for a recap on this week’s Apple...

This week on Floor 9, we are joined by special guest Shawn Cheng to discuss the various ways that blockchain technologies will usher in Web3 , a decentralized internet where users are also owners. Shawn is a partner at ConsenSys Mesh, an Ethereum investment and research firm, so he has some great first-hand insights into the world of NFTs, DAOs, and social tokens. Chad Stoller, UM’s Global Chief I...

This week on Floor 9, we are joined by Alan Schaaf, CEO of Imgur, and Jake Tapleshay, Head of Creative from Imgur, all about the meme culture! From what makes for a good meme, to how brands can better tap into viral memes, to meme’s real-world impact, this episode is a fun deep dive into memes and what they mean for digital culture and marketing.  As usual, co-hosts Adam and Scott begin the s...

We're big fans of NFTs and digital collectibles, so imagine our excitement to have Caty Tedman, the Head of Partnerships at Dapper Labs, the company behind NBA Top Shot, on Floor 9 this week! Joined by Chad Stoller, Global Chief Innovation Officer at UM, we chat with Caty on how Top Shot came to be, the buzz around NFTs and their long-term prospect, and how Top Shot strives to create NBA moments f...

Welcome back to Floor 9. This week, co-hosts Adam and Scott have a riveting discussion on a wide range of news topics, including the latest development in theatrical windowing as Disney and Warner Bros. make moves, Krispy Kreme jumping on the trend of vaccination marketing, and Coke’s vending machine subscription in Japan. They then got into a debate over Tesla’s announcement that it is starting t...

This week on Floor 9, we are talking business. The business of newsletters, that is. Joined by Jason Schulweis and Jacob Donnelly from one of our favorite newsletters Morning Brew, we talked about how independent newsletter companies are competing against big news publications, the rise of Substack and personality-driven newsletters, and the recent entrances of Twitter and Facebook into the space....

This week, we welcome back Chelsea Freitas to take a deep dive into the recent boom in resale platforms and the crafty communities they foster. From the benefits of re-commerce and circular economy to its impact on the shopper journey, we discuss the resale boom from many aspects. Furthermore, we explore how this trend is challenging some deep-seated ideas of how the fashion and retail industries...

This week on Floor 9, we’re joined by Joshua Lowcock, Chief Digital Officer of UM and one of our favorite Australians, to discuss what happened in Australia over the last few weeks regarding the News Media Bargaining Code. Together with co-hosts Adam and Scott, they talk about how things went down between the Australian government and Facebook and Google, the implications of their concessions to l...

This week on Floor 9, we’re back to basics with a news-only episode — simply because we have a lot to say about the latest news from Facebook and Spotify.  First, following up our discussion last week on Facebook banning users from sharing news from Australian publications, co-hosts Adam and Scott share their thoughts on the latest developments from down under.  Then, for the main discus...

This week, we welcome back to Floor 9 Amie Owen, Head of Shopper Media at UM, to discuss how shopper marketing is evolving in response to the pandemic and the new opportunities that brands can leverage to engage shoppers wherever they are. If you wish to learn more about how shopper media has changed over the past 12 months with the surge of click-and-collect, mobile commerce, and retail media net...

In this episode, co-hosts Adam and Scott face off in a friendly competition where they each take turns to give a 101 introduction to some of the most asked-about innovation territories in under 30 seconds. From Blockchain to Culture Pops, we covered ten obscure territories in our 90-9-1 innovation framework that we use to map the emerging media channels against their respective audience reach and...