Flex That Worx

As the coworking & flexible workspace industry continues to mature, success in 2026 will come from getting the fundamentals right. In this Flex Rewind episode of Flex That Worx , Anne-Marie and Graham break down what operators should be focusing on this year in 2026. From setting meaningful goals and tracking the right KPIs, to reducing manual work and making your space easier to find and join...

What happens when a coworking space is designed around real human needs, not trends or templates? In this episode of Flex That Worx , we sit down with Suzanne Murdock , MD & Co-Founder of The Hub Newry and Coach & Mentor for Micro Business Leaders + Coworking & Flex Space Operators. The Hub Newry is a long-standing coworking space provider based in Newry, Northern Ireland. Suzanne shar...

In this episode of Flex That Worx , Anne-Marie and Graham reflect on the defining developments of 2025 for coworking and flexible workspaces. Drawing on conversations from industry events including Coworking Europe in Berlin, operator interviews across regions and our own insights at Baseworx , they unpack how the market is maturing and what that means for operators. Topics include the growing pro...

In this episode of Flex That Worx , we are delighted to speak with Ashley Proctor , Founder of the Creative Blueprint, Founding Executive Director at Coworking Canada & Co-Founder of The Coworking IDEA Project! Ashley has spent years helping shape community driven coworking across Canada and beyond. Ashley shares her perspective on how coworking has grown from small, creative studios into a wi...

In this episode of Flex That Worx , we’re joined by Joe Averill, Founder and Managing Director of LEVEL , to explore what a tenant-first approach really means for the future of workspaces. Joe shares how LEVEL is challenging traditional landlord-led models by advocating solely for tenants, ensuring fairness and transparency in every deal. We discuss the changing needs of tenants, the growing role...

Community is one of the most overused words in coworking, yet one of the least defined. In this short episode of Flex That Worx , Graham breaks it down to its most human, practical level, stripping away the jargon and getting to the heart of what really makes a space feel connected. For Graham, community is not about the over-enginerring of events or perfectly curated networking moments. It is the...

Bundles can make your pricing easier to understand and easier to sell, but only if you keep them clear and flexible. In this Flex Rewind, we explore how coworking spaces can design bundles that work for both the operator and the member. We talk about why simple structures are more effective than complicated packages and how transparency removes confusion at the point of purchase. We also look at h...

Events can build energy in a coworking space, but only when they are run with structure rather than hope. In this Flex Rewind, we look at how operators can make events easier to plan, manage and measure by gathering the right information from the start. Knowing who is attending, how many people to expect and how these numbers shift over time helps you plan accurately and avoid overspending. We tal...

Your website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun. In this episode, we talk about why your coworking website should do more than showcase nice images. It should make it easy for people to take action whether that’s booking a hot desk, signing up for a membership, or enquiring about a private office....

Every coworking space has its own rhythm, but success comes from knowing who you’re really designing for. In this episode, we explore why tailoring your workspace to different audiences is essential if you want to attract and retain the right members. From the quiet-focused worker who values deep concentration, to the social collaborator who thrives on conversation, your members’ working styles sh...

Understanding your coworking audience isn’t just good marketing, it’s the foundation of every thriving coworking community. In this episode, we explore how research and insight can help operators build spaces that genuinely resonate with the people they’re designed for. Defining Your Unique Brand We discuss how to clarify what makes your space distinctive and use that to attract the right members....

As your coworking & flex space business expands, consistency becomes the cornerstone of growth. In this Flex Rewind, we explore how technology can transform your ability to scale confidently across multiple locations while keeping your brand experience seamless. Unified Brand Experience Learn how to create a cohesive member journey across every site. From front-desk processes to digital system...

University students might just be your next wave of coworking members. With housing shortages and hybrid learning reshaping student life, many are looking for affordable, community-driven places to study, create and connect. In this Flex Rewind, we explore how coworking spaces can collaborate with local colleges and universities, offer subsidised desks, and build relationships with a new generatio...

Every coworking space has its peaks and dips, the key is knowing how to use those quieter seasons to your advantage. In this Flex Rewind, we discuss how operators can stay proactive during slow periods. From upgrading your space and refreshing your marketing to engaging existing members and finding new audiences, we share practical ways to keep momentum steady year-round. Learn how to understand y...

Pricing your coworking space can make or break your business. Set it too high and you risk empty desks. Too low and you undercut your own value and the wider community. In this Flex Rewind, we break down the hidden dangers of both ends of the pricing scale and why transparency with members matters more than ever. From unexpected add-on fees to undercutting local competitors, we explore how to buil...

In this episode of Flex That Worx , hosts Anne-Marie Murphy and Graham Clarke uncover how coworking operators can discover new, often overlooked customer groups to grow their communities. Drawing on insights from real operators and Baseworx’s daily conversations with space managers, the discussion explores how rethinking your audience can unlock new opportunities for sustainable growth. Key Themes...

In this episode of Flex That Worx, Anne-Marie Murphy and Graham Clarke explore the pivotal role of technology in transforming coworking and flexible workspaces. Whether you're just starting out or looking to expand, this episode offers invaluable insights tailored to each stage of your growth journey. Key Points: New / Greenfield: Laying the Groundwork (04:45-13:12) Launch with Impact: Kickst...

Join Anne-Marie Murphy and Graham Clarke, as they explore the future of coworking and flexible workspaces through insights from PropTech Connect London 2025. This episode highlights the emerging trends in building productivity, efficiency, and wellbeing, and how these innovations are set to transform the coworking landscape. Key Takeaways for Coworking/Flex Space Operators: Embrace sensors, data,...

In this episode of Flex That Worx, we delve into the art of hosting successful events in coworking and flexible workspaces without succumbing to burnout. Join Anne-Marie Murphy and Graham Clarke as they share their experiences and insights on managing events that engage members and promote your space effectively. Key Points: Understanding the Event Dilemma: Discover why events, while crucial for m...

Join us on this episode of Flex That Worx as we delve into the inspiring journey of the RDI Hub, a pioneering co-innovation space nestled in the scenic County Kerry.  In this episode, Megan Daly-Tyrrell, Business Development Manager at RDI Hub, shares how this unique facility is transforming rural innovation and supporting the growth of the region. Key Points: Visionary Beginnings: Discover how th...

Welcome back to Flex That Worx, the podcast where we tackle the real challenges of running a coworking and flexible workspace. In this episode, we're diving into how to manage both the quieter months and the bustling peak times. Whether the phones have stopped ringing or are ringing off the hook, these moments are filled with potential. Join us as we explore how to transform these periods int...

In this episode of Flex That Worx, we delve into the intricacies of pricing reviews, adjustments & bundling for coworking and flexible workspaces. As costs fluctuate, from coffee to energy, maintaining a balanced pricing model becomes crucial.  Graham & Anne-Marie discuss the importance of regular pricing reviews and the challenges of adjusting prices in a service industry where costs are...

Welcome back to another episode of Flex That Worx, where we explore pricing strategies for coworking and flexible workspaces. We discuss how to set the right prices for desks, meeting rooms, and service bundles. The conversation draws on real-world examples from Ireland, Europe, the US, and the UK, providing practical insights for operators at every stage of their journey. This episode is designed...

Welcome back to Flex That Worx, today we are speaking about Branding Essentials for New Operators. In this short episode, we focus on the unique challenges faced by smaller operators who are just starting out. With the market becoming increasingly competitive, it's essential to stand out and create a brand that truly resonates with your target audience. Key Points: Defining Success Success ca...

In today's rapidly evolving landscape of coworking and flexible workspaces , standing out is more crucial than ever. In this episode of Flex That Worx , we uncover the strategies that can transform your coworking space from just another option into a sought-after destination.  Whether you're managing a single location or a network of spaces, this episode is packed with insights to help y...