Fixing the Game Podcast by Luke

In this episode, Dan Englander, CEO of Sales Schema and author of Relationship Sales at Scale , shares his proven strategies for scaling agency growth and building meaningful client relationships in a digital world. We dive into the nuances of outbound email outreach, the importance of trust in B2B sales, and how to avoid the common pitfalls of mass outreach tactics. Dan also offers a step-by-step...

In this episode, I team up with Google Ads expert Boris Beceric to uncover the cheat codes that will help you take control of your campaigns, even in the face of increasing automation and shrinking control. We dive deep into the strategies that big brands use to dominate, and reveal how you can apply these tactics to your own business, regardless of size. From cracking the code on Performance Max...

In this episode, I have an insightful conversation with Jonathan Baker, co-founder of Punctuation, where we dive deep into the art of transforming your agency into a valuable, sellable asset. Jonathan shares his experiences and strategies for achieving sustainable growth, from the early stages of scaling to navigating the complexities of M&A transactions. We discuss what it takes to position y...

############### 60 Euro Gift ############### Special Gift to all my listeners worth 60 EUR, download the app and register with the code LUKE and you'll receive a welcome bonus towards your first investments. It's the first time I promote a product on my podcast, but this is a special case and I'm a user & fan myself so I thought to spread the love for the app. Please note that t...

In this episode, I sit down with Noah King, a digital marketer and the mastermind behind Popsixle, to explore the secrets of paid media and data-driven advertising for Shopify stores. We dive into how Noah’s innovative approach to data collection and optimization is transforming smaller e-commerce campaigns, giving them the tools to compete with the big brands. I was impressed with Noah's cla...

Andy Crestodina, a renowned expert in SEO and content marketing, shares his wealth of knowledge and experience in this insightful episode. Andy has been at the forefront of digital marketing for years, and his systematic approach to SEO and content creation is nothing short of impressive. We delve into the evolving role of marketing agencies and the impact of AI on SEO. Learn his detailed collabor...

This is a "must listen" for all agency owners and owners of professional service companies.  Karl Sakas is one of the most recognised and experienced agency coaches in the world, he worked with hundreds of companies and it was a pleasure to talk to get his insights. Karl has a ready made framework and answer to all challenging questions and his systematic approach is impressive.  We cove...

Nico Leuenberger, the CEO at Podcastschmiede is considered the podcasting pioneer in Switzerland. We met when I was exploring the opportunity to create my own podcast and Nico gave me some very helpful advice.  In this episode, which we recorded at Podcastschmiede's studio we're diving into the transformative power of podcasts in audio & content marketing, exploring everything from t...

I've known Sara Lattanzio for a few years now, she's managed to build her personal LinkedIn account to more than 37'000 followers. She's recently joined Stryber as their head of marketing and we're talking about her lessons in personal branding, building B2B brands and content creation. There are some real nuggets in this conversation for everyone who wants to improve thei...

I met Janusz Stabik, the founder of gyda.co a year ago when we seeked out some coaching for our agency business. Janusz and his team have tons of insights to various agencies of different sizes and profiles. I'm discussing with him the typical challenges of the agency business, including exit strategies, mental health of founders, profitability and much more. 

It was a pleasure to reconnect with Dr. Valerio Stallone to discuss the evolution and the role of agencies and their impact on performance.  We also discuss the monopolies such as Google, meta and other big tech companies. We brainstorm ideas to find alternative strategies for growth.  I particularly enjoyed this one as Valerio also asked me a lot of questions turning this episode into a true conv...

In this episode I'm talking to a Google Premier Partner in the US Amy Hebdon in an attempt to better understand her approach to get the most of Google Ads. She has a unique and pragmatic approach to making Google Ads work and we cover a lot from growth strategies to how to talk to the account managers at Google. 

It was a pleasure to reconnect with David Arnoux, CEO at Growth Tribe, the leading EdTech company in Europe. David shares his growth insights from his work with hundreds of organisations and has unique views on the role of education in the company development and its performance. He's also one of the growth hacking pioneers in Europe and he shares many practical insights from his own research...

Evelyn is one of the first people I've met when I came to Zurich. I remember she was very kind and invited me to speak at her Analytics meetup back in 2015. Dr. Evelyn Thar is the CEO of Advance Metrics and knows the data quality and compliance inside out. In this conversation we look at how to improve data quality, whilst complying with nDSG and GDPR in Switzerland and Europe. It's the...

Norman Irion is one of the Google Ads industry veterans, currently providing online marketing consulting for SMEs.  In my conversation Norman is sharing some dark secrets of Google Ads and provides tips for business owners on how to save money and improve their performance.  We're only scratching the surface here and the episode is meant to give a general overview of some of the challenges re...

The Google Ads ecosystem has evolved from always profitable ads in the '00s to a greedy money making corporate machine. In my conversation with Lucia Yapi, one of the OGs of Google Advertising in Europe, we're not only looking at the developments at Google, but also alternatives to Google Ads and give practical tips to business owners and marketeers. We cover channels such as SEO, person...

I'm talking to Dennis Teichmann, who sold his SaaS HR company in 2023. Dennis is currently involved in a number of ventures as an investor, founder or advisor.  We talk about B2B sales and lead generation without spending a lot of money on advertising. He shares his secrets and advice on how to win first clients. I appreciate his directness and pragmatism when it comes to sales and marketing....

Gergely is one of the smartest and boldest data scientists that the digital media has seen - we cover some fundamental analytics topics and focus on finding ways to improve your campaigns. This episode is interesting to all companies who spend money on advertising on Google, meta etc. 

My first ever episode is a conversation with my dear friend Andrew Hood. He's a digital analytics expert with hands on technical experience and high commercial awareness. I met on my first stop in the UK in 2005 and I've always admired how he can break down complex businesses to the fundamental business terms.  In this episode we'll learn how to approach data analytics if you'r...

I've known Joël Capt since his Beekeeper years, back then he contributed to our Growth Hacking Meetup in Zurich and even presented once. This was years ago, today he's the CEO of Peakora and we're talking about his experiences with lead generation for startups, focusing on universal frameworks how to generate first opportunities. These universal lessons are applicable to any busines...