Fitt Insider

January 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Neko Health plans to open its first U.S. location in NYC this spring, bringing its 60-minute preventative body scan to the U.S. after raising $260M and logging 300K+ global signups Tom Brady named Chief Wellness Officer of eMed's GLP-1 care platform, joining athletes like Serena Williams and...

January 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Strava prepares to go public with Goldman Sachs leading the process, as it evolves from social fitness app to Athlete OS OpenAI and Anthropic announced new healthcare and consumer health-focused features as AI shifts from answering questions to transforming care  Target announces 30% expansio...

Today, I'm joined by Sunita Mohanty, co-founder & CEO of Vibrant Practice.   Fixing healthcare's foundational flaws, Vibrant Practice is building the AI-native electronic health record for preventative longevity practices — with tools built for personalized, data-driven care.   In this episode, we discuss building the operating system for modern medicine.   We also cover:   What human-in-the-loop...

January 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: FDA says non-medical health data from consumer wearables won't face oversight as long as products don't claim clinical use, giving fitness and recovery brands more freedom to ship F45 Training partners with Joi + Blokes for official diagnostics and personalized supplements, integrating lab tes...

January 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Trump administration releases new dietary guidelines backed by HHS Secretary RFK Jr., recommending avoidance of ultra-processed foods and added sugars while endorsing red meat and full-fat dairy Eli Health unveils instant saliva-based tests for testosterone and progesterone at $8 per test, wit...

January 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Americans plan to spend $60 billion on health and wellness in 2026, with nearly 90% now viewing fitness as preventative healthcare prioritizing strength, mobility, and mental health Sweetgreen launches nationwide menu collaboration with Function Health, designed by Dr. Mark Hyman to reframe he...

January 6, 2025: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Year-end funding surge shows investors backing wellness infrastructure over trends, with Truemed ($34M), Nanit ($50M), and Neurable ($35M) leading the way.  Life Time's 2026 survey reveals 82% of consumers prioritizing overall health, with 42% focused on getting stronger, and nearly 47% planni...

Today, I'm joined by Tim Rosa, CEO of Somnee. Pioneering personalized neurostimulation for sleep, Somnee's clinical-grade headband uses EEG brain mapping to help people get higher quality rest. In this episode, we discuss building the next generation of sleep technology. We also cover: Lessons from scaling Fitbit How EEG-driven neurostimulation works Traction with NBA athletes and elite performers...

Today, I'm joined by Julia Nimocks, co-founder & CEO of Freaks of Nature. Co-founded with surf champion Kelly Slater, Freaks of Nature is building performance skincare for outdoor athletes — leveraging microbiome-driven formulations for skin longevity. In this episode, we discuss designing a technical skincare brand for the athletic consumer. We also cover: Why athletes are underserved in skincare...

Today, I'm joined by Jannine Versi, co-founder & CEO of Elektra Health. Transforming menopause care at scale, Elektra Health partners with 40+ health plans to provide evidence-based virtual support through clinical visits, coaching, and community. In this episode, we discuss building the infrastructure for women's midlife and aging care. We also cover: Developing patient trust for the long term  E...

Today, I'm joined by Ana Montero and André Marques-Smith, co-founders of Atlas. A behind-the-ear brain sensing wearable, Atlas tracks clarity, stress, and cognitive performance in real time, bringing neuroscience research from academia to consumers' hands. In this episode, we discuss building the brain health wearable for everyday life. We also cover: Atlas's five-year R&D process Modernizing outd...

Today, I'm joined by Todd Meleney, co-founder & CEO of While on Earth. An athletic footwear and apparel brand for the modern wellness consumer, While on Earth prioritizes versatile "performance wellness" over single-sport specialization. In this episode, we discuss creating an underdog brand in a competitive market.  We also cover: Christian McCaffrey's role as co-founder  Defining "performance we...

Today, I'm joined by Shahab Elmi, co-founder & CEO of Cymbiotika. With 100M+ packets sold in its first six years, Cymbiotika is bringing transparency to the supplement industry with liposomal formulations and rigorous third-party testing. In this episode, we discuss building a supplement brand focused on efficacy over marketing. We also cover: Liposomal delivery as a differentiator Why churn revea...

Today, I'm joined by Brian Le Gette, founder & CEO of Ammortal.   A wellness technology company, Ammortal's immersive recovery chambers combine PEMF, red light, molecular hydrogen, breathwork, and meditation into a single therapeutic experience.   In this episode, we discuss building the future of regenerative wellness tech.   We also cover: Raising a Series A and scaling commercially Developing t...

Today, I'm joined by Jared Pobre, founder & CEO of Caldera + Lab.   Launched in 2019, Caldera + Lab is revamping men's medicine cabinets with proprietary premium skincare formulas specifically engineered for guys.   In this episode, we discuss building a biotech-driven men's personal care brand.   We also cover:   Targeting the longevity-minded male consumer Prioritizing proprietary R&D over repur...

Today, I'm joined by Felicity Yost, co-founder & CEO of Tia. Integrating primary care, gynecology, mental health, fertility, menopause, and longevity services, Tia is scaling a comprehensive model for women's healthcare. In this episode, we discuss designing a holistic practice that meets women where they are. We also cover: Why preventative care and longevity care are fundamentally the same How w...

Today, I'm joined by Scott Marcaccio, co-founder & CEO of Myo. With 23 locations and counting, Myo is bringing next-gen physical therapy to the masses — helping people futureproof their bodies with preventative care. In this episode, we discuss scaling and normalizing premium PT. We also cover: The 10-year rollercoaster to finding product-market fit Building employer brand and culture to retain 27...

Today, I'm joined by Jake Muise, co-founder and CEO of Maui Nui Venison.   Making meat planet-friendly, the company harvests wild, invasive axis deer on Maui to balance ecosystems while providing nutrient-dense protein. In this episode, we discuss turning an ecological crisis into a regenerative food business.   We also cover:   Balancing commerce, conservation, and community The pitfalls of the h...

Today, I'm joined by Dr. Lisa Shah, Chief Medical Officer at Twin Health.   Replacing population averages with personal biomarkers, Twin Health leverages digital twin technology to address root causes of metabolic conditions like obesity and diabetes.   In this episode, we discuss how machine learning is transforming disease management.   We also cover:   Building a GLP-1 off-ramp Balancing AI wit...

Today, I'm joined by Brian Keller, co-founder and CEO of Rorra.    Prioritizing design excellence, Rorra sells user-friendly water filters that deliver cleaner, safer drinking and bathing water — backed by NSF testing and transparent performance reports.   In this episode, we discuss building trust in the water filtration category.   We also cover:   Design and UX philosophy Direct-to-consumer vs....

Today, I'm joined by Marc Hermann, founder and CEO of Everlab.  Based in Australia, Everlab combines state-of-the-art clinics, specialists, personalized screening plans, and a full-stack digital platform to prevent illness. In this episode, we discuss the future of longevity medicine. We also cover: Building in Australia's regulatory environment vs. the US Designing a personalized member journey B...

Today, I'm joined by Ariel Garten, co-founder of Muse.   Using clinical-grade EEG technology, Muse's mental fitness headband tracks brain activity to offer insights on sleep, focus, meditation, and cognitive performance.   In this episode, we discuss making brain health monitoring accessible and actionable.   We also cover:   Defining brain health as consumer metric Integrating with the preventati...

Manna Tree Partners is investing in a healthier future.   A wellness-focused private equity firm, Manna Tree helps category-defining companies scale revenue and reach national distribution.   On this week's episode, co-founders Ellie Rubenstein and Ross Iverson discuss deal sourcing strategy and establishing wellness as an asset class.   We also cover:   Generational spending shifts Sector-specifi...

Today, I'm joined by Daniel Temm, CEO of Puresport.  Founded on CBD for athletes, the UK company has grown into a community-driven sports nutrition company centered on running and sustainable well-being. In this episode, we discuss building an authentic sports nutrition brand in a crowded market. We also cover: Evolving the brand beyond CBD Bootstrapping and early funding journey Building emotiona...

Today, I'm joined by Naveen Jain, founder of Viome.  Analyzing 100M biomarkers, Viome delivers hyper-personalized nutrition and supplement recommendations based on individual molecular biology. In this episode, we discuss the power of personalized medicine. We also cover: Why DNA testing falls short Molecular insights into chronic disease Enabling N-of-1 nutrition and supplement stacks Subscribe t...