Fitness Business Podcast: Leadership, Innovation, and Profit

Group training is a topic we get lots of questions about. Last year on show 50, Adrian Antigua from Gainsville Health and Fitness answered a number of your questions, and this time we have invited Rick Mayo and Mike Gelfgot along to share their expertise on the subject. To start the show, we talk about great apps to help you get organised in your business. After that, you will learn: • Great strat...

In 2009, Coss Marte was sent to jail as the ringleader of a multi-million dollar cocaine operation. He was grossly overweight and warned by his physician that his current lifestyle, if left unchecked, would likely kill him. Today, Coss has turned his life around, and in the process, has built ConBody, a prison style bootcamp that has over 6,000 clients. During this show, you will hear how he went...

Mike Arce is the CEO and founder of Loud Rumor, a 7-figure fitness marketing agency that helps studios and independent gyms grow and get more members. He's an entrepreneur, speaker, coach, and advertising pro. Mike also hosts a top fitness business podcast, The GSD Show. During the show, you will learn: How to get new leads for your fitness business The first step you must take before advertising...

Matthew Wright is a fitness business leader, educator and innovator. He has a proven track record of increasing revenue at the individual and club level. Currently, he is the senior director of fitness for Healthtrax Fitness & Wellness, the president of NEHRSA and serves on the IDEA personal trainer committee. Matt holds a master's degree in sport and exercise psychology. In addition he has taught...

Mike Bledsoe is the host and CEO of Barbell Shrugged and Barbell Business. He has been coaching and honing his own health and performance for over 20 years. With the goal of creating the biggest possible impact, he uses video shows, podcasts, software and entrepreneurship to reach as many people as possible. As an athlete he has competed and coached many sports, including Weightlifting and CrossFi...

Ray Algar is the managing director of Oxygen Consulting. He has a wealth of knowledge and has been analysing and commentating on the industry's evolution for the past 15 years. He talks to us about some of his recent research around fitness substitutes and boutique fitness studios. We also discuss Gymtopia, a website that shares stories on how the global health and fitness industry uses the power...

This week's special guest is Michelle Bowden . She is an expert in persuasive presenting in business and one of only 35 Australia female CSPs (Certified Speaking Professionals). The CSP is the highest designation for speakers in the world. In today's show we discuss: Why presentation and communication skills are such an important part of every one of our lives – every day What body language and ap...

Kayley Riddle is the Owner and Director of People Engine, working with businesses to align their workforce actions with their strategy every day to improve performance and profit. Kayley began in the Health and Fitness Industry, working in Group Fitness and Personal Training while completing University study. She went on to perform in various management roles, including the National People Manager...

Dr. Sherry Pagoto is a professor in the Department of Medicine at the University of Massachusetts Medical School and co-founder of the UMass Center for mHealth and Social Media. She is also a licensed clinical psychologist with expertise in behavioural counseling for obesity. Her research has been funded by the NIH for 13 years and she has published 148 peer-reviewed papers on the science of healt...

Carol Michaels is the owner of Carol Michaels Fitness and Recovery Fitness which is a cancer exercise program developed to improve recovery from cancer surgery and treatments. She is also the IDEA Personal Trainer of the year for 2016. During this interview she talks about her journey to building Recovery Fitness and she also gives us an insight into how she approached and established relationship...

Ilana Wechsler is the founder and director of Green Arrow Digital, and she is a former data analyst turned pay per click (PPC) expert. She has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC and online marketing. She is truly passionate about working closely with her clients and also teaching businesses how to...

Emmett Williams is an entrepreneur and leader in the health and fitness industry who has turned around an international marketing company located in Australia, built or purchased 7 health clubs, and helped create a commercial gym equipment distribution company. Five years ago, Emmett relocated to the United States to co-found the international wearable technology start-up MYZONE INC. For anyone th...

In 2002, Chuck Runyon revolutionized the fitness industry when he and Dave Mortensen co-founded Anytime Fitness. For his unprecedented and unique contributions to the fitness industry, in 2009, Chuck was honoured as the "John McCarthy Industry Visionary of the Year" by the (IHRSA). More recently, he was honoured by Chief Executive magazine with its inaugural "Leadership" award for his commitment t...

Susan Fowler implores leaders to stop trying to motivate people. In her bestselling book, "WHY MOTIVATING PEOPLE DOESN'T WORK… AND WHAT DOES: The New Science of Leading, Engaging, and Energizing," Susan educates leaders on motivation best practices based on solid science communicated through compelling storytelling, case studies, and real-life examples. Susan is dedicated to providing leaders arou...

Jay Baer, CSP (certified speaking professional) is the world's most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books including "Hug Your Haters." Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the fou...

This week's guest is the editor of Health Club Management Magazine – Kate Cracknell . She joined the company in 2006 and has led the magazine to become a leading title for the health and fitness industry around the world. During the interview, Kate shares why its so important to keep your customer front of mind. She tells us what Brexit means for the UK fitness industry, she challenges clubs on ho...

Rasmus Ingerslev is an experienced fitness industry entrepreneur with an international footprint. He has multiple successful start-ups and exits behind him, including two of Denmark's largest health club groups (fitness dk and Fresh Fitness). He has been pointed out as one of the top CEOs in Denmark and is a recipient of the IHRSA European Club Leadership Award. On a board level, Rasmus serves as...

John Lee Dumas is the founder and host of EOFire , an award winning podcast where he interviews today's most successful entrepreneurs 7-days a week. JLD has interviewed over 1200 entrepreneurs and EOFire generates over 1 million monthly listens. John's latest project is The Freedom Journal - a gorgeous leather bound journal that guides you in accomplishing your #1 goal in 100 days. Launched on Kic...

Rachel Bevans is a strategic marketer, brand and communications planner and business director with over 23 years of experience leading and motivating people to drive and transform businesses to be brand-driven, customer-centric and employee-engaged. Rachel is the founder of The Healthy Brand Company and she talks to us about what we need to consider when developing our brand. Also during this week...

Over the past 12 months we have come across some amazing stories of business owners who have raised money for charities or increased awareness about causes that are important to them. We frequently hear about fitness businesses that want to do something to give back to their local community or a charity, but sometimes it's hard to know where to start or what to do. In this week's show, we hear fro...

Jason Kelly is the New York Bureau Chief of Bloomberg and oversees more than 1,200 journalists. During his time there, he's written about topics ranging from semiconductors to economic development during the war in Afghanistan. But today's focus is all around his latest book, "Sweat Equity: Inside the New Economy of Mind and Body." During the interview, we talk about how to connect with Millenials...

Sean Greeley has an unrelenting passion for growing people and companies. Over the last 10 years, he's developed Net Profit Explosion into the global fitness community that empowers entrepreneurs at every stage of business growth and development. NPE now serves over 21,500 fitness business owners in 95 countries. With offices in the U.S., UK and Australia, the company has been listed six times on...

Andrew Simmons is the Founder and CEO of Vision Personal Training which has 53 locations in Australia and New Zealand. Andrew was voted National Personal Trainer of the Year in 2003 and his original studio in Caringbah was awarded National PT Studio of the Year in 2010. He holds a degree in Exercise Science and has been presenting regularly at international fitness and business conventions since 1...

Tema Franks is a best-selling author and has worked in customer experience, marketing, and usability testing for over three decades. In 2001 she founded Web Mystery Shoppers, the world's first company to test omnichannel customer service: web, phone, chat, email and in-store. Using social media techniques before social media existed, she built a database of 75,000 "mystery shoppers" worldwide. Cli...

Adam Robinson is the co-founder and CEO of Hireology ( www. Hireology.com ), where he's on a mission to help business owners make better hiring decisions using predictive data and innovative technology. He is a noted recruiting industry expert, speaker, and author with over 20 years of experience in the field of hiring and selection management. During the show we discuss: The importance of finding...