FiredUp! - The Startup Marketing Podcast

The role of the Chief Revenue Officer (CRO) has evolved considerably in recent years, becoming a critical position for driving growth and aligning key business functions. Daniel Rock, a two-time CRO himself, joins us on the podcast this week to discuss the many hats of a CRO, from adapting to shifts in buyer behavior, fostering a collaborative go-to-market team culture, and so much more! Daniel al...

With nearly 11% of all deals closing in December, fostering a successful partnership with your VC will be at the forefront of many startups' minds. Nate Martins joins us on the podcast today to share that your VC does more than just write the check! They play a huge role in your marketing and PR strategy as well. Nate shares his insider’s perspective on how startups can leverage their VC rela...

In the fast-paced world of breaking news, the ability to quickly insert your brand’s voice and expertise can make all the difference. This week, the Firebrand team dives into the art of “rapid response”- the proactive media relations tactic that allows startups and companies to capitalize on timely stories and position themselves as industry experts. Episode 64 of the FiredUp! podcast is about the...

With more and more B2B brands entering the podcasting space every day, you may be wondering what one can really gain from joining the pool of podcasters already using this medium as an extension of their brand. The Firebrand team sits down on the podcast this week to explore the evolving state of podcasting, how to leverage podcasting to connect with their target demographics, enhance overall cont...

Ten years ago, the world of B2B product PR looked very different than it does today. There has been a shift from treating product news as a story in itself to a model where product news is more of a reason to cover your sector or company as a whole. The Firebrand team sits down on the podcast today to discuss the evolution of B2B product PR, how companies can adapt their strategies to keep up with...

Gated assets are a great way to share your expertise, give your unique point of view, and offer something of value, all in a way that generates leads. But it’s important to understand that not all content should be gated. In this episode, the Firebrand team delves into all things gated assets, from deciding whether to gate your content to crafting offers that speak directly to your audience, optim...

In Q2, 2024, VCs pumped 3.9 Billion dollars into pre-seed, angel, and seed round companies. That’s over 1,500 companies in that quarter alone. Given this, it is more important than ever that when it comes time to launch your company, you do so in a way that you can stand out. In this episode, Morgan walks through the essential steps for launching a startup so that you can launch with confidence an...

Everything that people do in a for-profit company is done to drive revenue. More specifically, marketing plays a critical role in driving revenue and pipeline growth. Christine Schaefer, CMO of CrashPlan, joins us on the podcast as she shares her unique approach to marketing, how she ties her marketing efforts to attribution, the metrics she uses to measure success, and so much more! This week, ep...

The relationship between startups and their venture capital partners can provide immense value when approached the right way. Laura Spaventa Lewis, VP of Marketing at Eclipse, joins us on the podcast today as she gives us a behind-the-scenes look at how early-stage companies can work with their VCs, particularly when it comes to marketing and PR strategies. She dives into how this collaborative re...

Messaging, in essence, is what we agree to say (or not to say) about a particular topic. But when it comes to corporate messaging, it goes much deeper than that. Corporate messaging is what you agree to say about the company and everything that it’s trying to accomplish. This week, episode 57 of the FiredUp! podcast is about how to create corporate messaging! Download the Multiplier Marketing Mega...

As the economy rebounds and marketing teams prepare to open new positions, it’s essential for startups to adapt their hiring strategies to reflect the market we’re in. Recruitment expert Chris Jensen joins the podcast today to unpack the latest trends and strategies for building a top-notch marketing team. From in-demand skills to streamlining the hiring process, Chris shares his insider perspecti...

Writing compelling copy is an art form that requires constant refinement. Too often, we fall prey to the “rules” of writing we have adopted over time that limit us more than they help us. In this episode, the Firebrand team comes together to pull back the curtain on our own processes of writing and tips and tricks we have learned over the years to help you overcome writer's block, maintain yo...

In an era where our digital connections far outnumber face-to-face interactions, we struggle with remembering, let alone maintaining, our Rolodex of network connections. But imagine if there was a way to store all of your past connections and bring them to the front of your mind right when you need them. That is precisely what Dave Sifry set out to do when he founded Warmstart, an AI-powered solut...

Startups often need strategic marketing leadership but not necessarily the full-time commitment of a traditional CMO. Enter the fractional CMO- an experienced marketing executive who comes in to provide high-level guidance and expertise on a part-time or contract basis. In this episode, we sit down with Jessica Zall, a fractional CMO herself, to unpack everything from finding the right CMO to what...

FiredUp! has officially been in production for a full year! As we celebrate this milestone, our team wanted to sit down and bring you a special episode as we reflect on how far we have come as podcasters, the lessons learned along the way, and what we’re excited about for the future of the show. This week, episode 52 of the FiredUp! podcast is about lessons from one year of podcasting! Download th...

Burnout is a real struggle in the fast-paced world of startup marketing. It's that feeling of being mentally, physically, and emotionally drained, leaving you demotivated and unable to perform at your best. This week, episode 51 of the FiredUp! podcast is about how to avoid burnout!  Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup...

The startup funding landscape is constantly evolving, and in 2024, the rules of the game have changed once again. Although we are still down from the peak of funding in Q4 of 2021, we are slowly working our way back up with an uptick in the number of funding announcements we’re seeing. To navigate this, the Firebrand team came together to share their insights and observations for announcing fundin...

Most startups start fairly narrowly solving a particular niche problem. As they grow, the goal is to tackle adjacent use cases or vertical sectors using the same technology they started with. Neha Bajwa, the Vice President of Product Marketing at Neo4j, takes us behind the scenes as we delve into the details of how her company successfully unlocked a new use case expanding into the world of genera...

Often for an early-stage startup, big account-based marketing (ABM) platforms can be too complex, too expensive, and ill-fitting for the stage of business they’re presently operating in. Yet, they still want to take some steps to go on that journey toward ABM. Ajay Khanna the CMO of Mezmo and an experienced marketing leader who has implemented ABM strategies across multiple companies joins us as h...

Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t translate into driving sustainable growth. Michelle Denogean, a seasoned professional with over 20 years of experience in the startup world joins us on the podcast today to discuss strategies for scaling your startup, building a balanced team and so much more! This week, episode 47 of the FiredUp! podcast...

While lead scoring is a critical strategy that startup marketers use to prioritize their most promising prospects, it doesn’t come easy. This highly sought-after marketing strategy still has a lot of points of contention and grey areas when it comes to implementation. Today we are joined by one of our own, Arman Khayyat, who leads the technical SEO program for Firebrand as he walks us through all...

As a startup, understanding how an agency builds its pricing, will equip you with the understanding to set a scope of work more accurately, agree on a budget quickly, and help you be a better partner overall. That’s why this week episode 45 of the FiredUp! podcast is about how agencies price their work.  Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get...

With more technology, more data, and more processes than ever before, CMOs and heads of marketing are constantly defending decisions and trying to prove the value of marketing. Today’s guest Grant Johnson noticed this and created the Marketing Performance Index for CMOs, a methodology to assess and benchmark marketing performance. He explains how using these key performance metrics can create a mo...

In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series where our team gets together on the podcast to answer some of the questions we get asked. This week Chris and Morgan answer some of your questions on getting press to attend your events in a post-pandemic world, the best newswire to use, setting a budget...

At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most startup marketers are finding themselves in the trenches of their business, trying to figure out what’s working, what’s not, and the best practices to keep moving forward, we decided to get involved and find out. We surveyed 250 startup marketers on exa...