Scott & Alli
Fire Me Friday
Welcome to our podcast where we share our stories, lessons, frustrations and triumphs in running a service business. We will also give you some of our best tools and tactics for living your best life. Why Fire Me Friday? Every Friday, we fire ourselves so we can come back Monday morning with a new perspective. We always want to “earn” our position as owners, leaders and as trainers! Co-Hosts, Scott Norton (Founder/CEO) and Allison Allen (COO) of AXIS Personal Trainers, bring you an unedited and unscripted conversation each week with a glimpse of how business decisions are made, the many mis...
Author
Scott & Alli
Category
Podcast website
Latest episode
Jul 3, 2026
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Episodes
Be the CEO of Your Health 12.07.2024 8:06
No one cares as much for you, as you! No one knows your body better than you! Do your own research! Don't accept "there is no study"! Ask why! Understand Metabolic Health. Medicine is not an exact science. Information is empowerment. Take charge of your health and your life.
What is Means to Create a Great Experience 05.07.2024 6:17
Communicate openly. Listen - especially when things go wrong. Learn by being a customer. Understand your #1 customer (your employees!)
Should You Bring in a CEO? 28.06.2024 7:46
Enjoy the stories of our early days as a start-up, from the CEO's that came and went to an angry board member, and what it really takes to create a strong team culture.
Is It Always Best to Take the High Road? 21.06.2024 7:15
24 years ago, we almost destroyed AXIS because we could not be open and communicate to our team the details after firing of two employees. The Board, HR and our attorneys all said "Take the high road" but it almost killed the business. This is the story of why Alli almost didn't move to California, and how our company culture was negatively affected for years.
What Are We Afraid Of? 14.06.2024 6:34
It's healthy (and motivating) to be afraid that we are not delivering the best experience possible for our clients and our team. It's our responsibility to keep AXIS thriving for our clients who depend on us for their health, and for the team members who are supporting themselves and their families. Clients can go anywhere, why do they keep coming back to us? No matter what field you&apo...
Autonomy and Empowerment 07.06.2024 6:38
Jodie is back to discuss why the front desk role is so crucial. It is an extension and a reflection of your business. Giving employees autonomy, the power to make decisions and to do what they think is right is key to our successful culture. Whatever role you are in, if you work your ass off, you can often create your own path to thrive in your career.
Don't Be Penny-Wise & Pound-Foolish 31.05.2024 5:42
Jodie joins us again and describes one of the early lessons she learned at AXIS. Having hard "policies" do not usually serve you well in a small business. It's important to create a strong foundation with clients and have a long term strategy of retention.
How to Create and Sustain a Positive Company Culture 24.05.2024 5:22
Welcome to our guest co-host and AXIS Director of Client & Team Experience, Jodie! Hear how we have created such a strong positive work environment. It may seem easy, but it takes constant focus every single day and deliberate work to keep it going!
Biohacking: Fringe Craziness or A Real Longevity Movement? 17.05.2024 5:44
Is it about living to 150 years old, or living your best life for as long as possible? The biohacking movement has sparked so much interest in health and longevity. We all agree that we must start with the basics like nutrition, exercise, sleep, etc. We also feel that the tradition medical system has failed us and we must be the CEO of our health. Listen in on our discussion on biohacking.
The Client is Not Always Right 10.05.2024 6:37
Sometimes firing a client is necessary. We have made the mistake of letting certain clients and employees stay too long. You have to do the hard thing that will be the right thing for your organization in the long run.
A Few Gems from Our Time With Bill Walsh 03.05.2024 7:23
In this episode was talk about a lot - including the late Bill Walsh's opinion on his retirement. We also get into the reasons we never wanted to have professional athletes in the gym. Our general population clients are the real superstars!
Why We Will Never Retire 26.04.2024 6:27
Learn how we stay engaged and excited about what we do everyday.
Convenience vs. Inconvenience 19.04.2024 7:32
In this episode we talk about how hard it is to start a business, but how the difficult times make it all worth it in the end. The grind is never-ending; kill it everyday because no one is an overnight success.
The Meeting After the Meeting 12.04.2024 7:05
This episode was recorded after our team meeting where we discussed how to make the client experience better. It takes constant focus every day on each touch point that a client goes through on their journey. We also discuss our company culture with examples of how our team supports each other.
Uniting the Fitness Industry 05.04.2024 6:25
This episode comes after our attendance at the IHRSA conference which brings thousands of fitness professionals together from around the world. We discuss the rebranding of the organization, the fragmentation of our industry and why it caused such hardship during the pandemic in 2020. We also talk about how to succeed by not focusing on your competitors but making yourself and your business better...
Welcome to Fire Me Friday! 25.03.2024 5:07
In our pilot episode we share a little history about our business and why we decided to start our podcast. Our goal is to bring you into our conversations on business, leadership and how we help our team and our clients succeed. With over 30 years of blood, sweat and (many) tears, we hope to bring you a little glimpse into the real stories, the real mistakes and share how we make decisions.
Just Say Thank you! 24.03.2024 3:50
In today's episode we talk about how little people say thank you these days and how common manners seem to have disappeared.
The Soft Side of Retention 27.02.2024 6:02
In this episode we discuss the importance of relationship building and making people feel significant. We talk about how we have kept clients for 30 years and why our employee retention is unparalleled. Who is our first customer? Listen in to find out!
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