Finite By Clarity: B2B Marketing Podcast for Tech, Software & SaaS

A growing dependency on marketing automation begs the question: Will technology replace marketers? On this special episode of the FINITE Podcast, you'll hear from an expert entrenched in the world of marketing technology, Julien Decot , Snr Director of Marketing Partnerships at Facebook . Julien has an incredible take on the role of technology in B2B marketing, as he thinks optimistically abo...

B2B brand marketing can be difficult to define, as a collective of touch points and channels can generate ambiguous results. Despite this, Kevan Lee does a fantastic job of describing and advising brand marketing in B2B.  Kevan Lee is an experienced B2B tech marketer, having worked at Polly , Buffer and other fast-growing SaaS companies. He is currently Head of Marketing at Oyster , where he maint...

Product marketing and positioning is about finding context. It's about looking at competitors, categories, jobs to be done and features to cement your product in the marketplace. On this FINITE Podcast episode, hear from Vakis Rigas , VP Marketing at Shypple . Vakis has an extensive background in product marketing at top tech companies such as Typeform and Google.  He has success-backed ideas...

Due to enhancements in MarTech, customer experience data collection is highly achievable. It gives you insights into brand perception, what customers do and don't like about your products and how you can improve your B2B marketing to retain their loyalty. On this episode of the FINITE Podcast hear from Keith Povey , Director of Marketing at Feefo , to learn how to use customer experience data...

Marketing is critical to driving growth and to help businesses move from startup to scale up. On this FINITE Podcast, we dive into key factors of scaling up, such as getting buy-in from the C-suite, hiring generalist marketing roles and building repeatable processes to make room for creativity. Our guest Emma Jessica Knox has a wealth of experience in B2B tech startups, scale ups and agencies such...

The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs. On this episode of the FINITE Podcast, we hear from Heidi Cerenzia , VP, Global Demand Generation at Wrike - a popular work management platform. Heidi herself has a team of MDRs, so she explains why they benefit her marketing function, and how she dis...

When you hear 'influencer', you might think of Instagram and #ads for skincare or shaving supply subscriptions. In fact, influencers are valuable in B2B too as they connect you directly with your audience. On this episode of the FINITE Podcast, you'll hear from Amisha Gandhi who works with B2B influencers as SVP Marketing at Tipalti - a global payables automation solution. Amisha an...

Diversity is a subject growing ever more prominent in board meetings and amongst B2B marketing teams. The responsibility is on business leaders and employees to include minority groups across all areas of an organisation.  On this episode of the FINITE Podcast, we talk to Lucy Heavens , Marketing Director at Wealth Dynamix and Co-founder of RegTech Women . Lucy has an informed background in divers...

Do you have your eyes on a seat at the executive table? As marketing earns increasing credibility and budget within B2B organisations, CMOs are fundamental to business success.  On this episode of the FINITE Podcast, we sat down with Juliette Kopecky, CMO at LinkSquares - end-to-end contract lifecycle management powered by AI. Juliette talks us through her journey from sales at HubSpot to CMO.  Le...

In a digitally transforming B2B marketplace, a website host can determine whether an organisation thrives or fails. On this episode, we talked to Miriam Schwab , CEO/Co-Founder and David Leichner , CMO at Strattic - the leading WordPress hosting platform that converts websites to static. Alex, Miriam and David dive into the website hosting space, how it has evolved, where it's going, and why...

Podcasts are a lucrative channel for marketing growth, to put B2B tech companies in front of their target personas in an engaging way. On this episode of the FINITE Podcast, you'll learn why podcasting can boost the brand of your company, what it takes to start one, where podcasting is headed and some helpful production tips. Our guest is Ari Applbaum , VP Marketing at Audioburst - an AI-base...

B2B marketers are realising that just like their B2C counterparts, buyers are universally driven by the same psychological concepts. On this episode of the FINITE Podcast for B2B marketers, Alex talks to Ruslan Tovbulatov , VP of Global Marketing at Gloat . Having lead global innovation at Google and the launch of Google's BrandLab, Ruslan has a deep insight into the importance of emotional s...

Customer advocacy can drive retention, improve product and create a sense of pride in being a part of your organisation.  On this episode of the FINITE Podcast we hear from Kevin Lau , Global Head of Customer Advocacy at Adobe . Kevin tells us how he empowers Adobe’s customers to get involved, stay loyal and promote Adobe’s products. --- The FINITE Podcast is made possible by 93x , the leading dig...

Marketing ops encourages a high level of internal processes to keep the B2B marketing function running smoothly. But does this approach work for fast-paced startups or scale-ups that need to shift directions and test new ideas at the drop of a hat?  On this episode of the FINITE Podcast, we’re joined by Adam Goyette who is currently VP Marketing at Help Scout and also an advocate for scrappiness i...

Technical buyers have unique attributes, challenges and demands that B2B tech marketers should take into consideration.  On this episode of the FINITE Podcast, Alex sat down with Laura Hauser , Head of Marketing at Adaptavist - a global technology and innovative solutions provider of Atlassian apps.  Laura and Alex discuss key differences between marketing technical and non-technical products, and...

Buyer enablement can reduce the friction of a complex B2B buyer journey.  In this FINITE Podcast episode, we talked to Ali Din who currently works at Indeed in B2B Enterprise Experience Marketing. Ali has plenty of experience with long, enterprise sales cycles where buyer enablement helps to champion prospects to advocate for a product internally and to get buy in from 10+ decision makers.  Listen...

Revenue Operations aligns marketing and sales to find gaps in revenue streams and keep teams at maximum efficiency for business growth. It is a customer centric approach that focusses on the whole buyer journey.  On this episode of the FINITE Podcast for B2B marketers, our host Alex sat down with Lorena Morales , VP of Marketing at Go Nimbly . Go Nimbly is a Revenue Operations company that helps S...

B2B marketers know that content is king. But where should this content go? On your blog? Or somewhere else?  Amit Bivas, as part of his role as VP Global Marketing at Optimove , also leads a standalone publication for CRM marketers called PostFunnel . PostFunnel is a brand building machine, as it positions Optimove as thought leaders within the CRM space.  On this episode of the FINITE Podcast for...

Brand building is a must for all B2B companies, in order for them to engage with customers and build a relationship before a sales pitch. At IBM, brand is of particular importance for the 100+ year old company that is constantly evolving in their role as a technological innovator.  On this episode of the FINITE podcast for B2B marketers, Alex talks to Brendan McGuire . At the time of recording, Br...

GTM planning should be flexible and agile. A go-to-market (GTM) strategy is not just one that drives the marketing of an organisation, it drives the organisation itself.  On this episode of the FINITE Podcast, let experienced B2B marketing leader Melissa Ayres explain why go-to-market is a business strategy and why it has to remain flexible. Having been a consultant for many years, Melissa creates...

Content marketing is a tried and tested inbound strategy, as B2B marketers know just how valuable it is for educating an audience, generating leads, and shortening the length of the sales cycle.  On this episode of the FINITE Podcast, we talked to a world-class B2B marketing leader with decades of experience in content marketing. Charles Dimov is the VP of Global Marketing at ContractPodAI , and h...

Sometimes, an organisation needs a complete transformation to strategically set up their marketing function for long term success. Sometimes, they need to do away with traditional marketing methods and lean into digital.  In this episode of the FINITE Podcast, we talked to Jaime Punishill who is currently CMO at Lionbridge , where he undertook a digital transformation upon starting. Jaime tells us...

A VC's perspective of marketing is an important thing to consider when scaling your tech company to surpass investment rounds. As a marketer, it can be useful to know what an investor expects of marketing, and how marketing should be structured in series A to series C to increase likelihood of investment. On this episode of the FINITE Podcast, we dive into the mind of Arthur Noble, who is a P...

Today we're excited to welcome Jason Bradwell onto the FINITE B2B marketing podcast. Jason is Senior Director, Group Product Marketing and Communications at Deltatre , a technology business providing solutions to the sports and entertainment industry. Alex is talking to Jason about marketing through an acquisition, which is a really niche but interesting subject. The technology landscape move...

Community marketing is a strategy that can deliver high quality leads, build brand awareness and educate your target market. In this episode of the FINITE Podcast, we talk to Dominique Farrar , Head of Community & Communications at Spendesk . A large part of her role is managing and growing their community for finance leaders, CFO Connect . Listen to the episode to learn from Dominique's...