Kelsey Formost

Find Your Magic

Welcome to Find Your Magic, the podcast where entrepreneurship and mental health meet! If you found your way here, it’s no accident...maybe you have a hunch that your work should be more fulfilling, that your relationships should be more supportive, that your days should be more joyful, or maybe you’re nervous to take the leap into a new chapter of life. If any of that sounds like you, you’re in the right place. I’m your host, Kelsey Formost: marketing expert, mental health advocate, founder of Magic Words Copywriting, and resident word nerd. This safe, kind, (& fun!) space is full of meaningf...

Author

Kelsey Formost

Category

Education

Podcast website

kelseyformost.mykajabi.com

Latest episode

Apr 3, 2024

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Episodes

77. Don't sleep on in-person connections & mentorship! With Dr. Kim McNair 13.09.2023

Kim is a passionate female entrepreneur and inspiring leader. She has done remarkable work connecting women to valuable business resources, empowering them to professionally grow and expand their personal brands for over 10 years. Dr. Kim has been featured in the Atlanta Journal-Constitution, Rolling Out, South Fulton Lifestyle, Sheen Magazine, WATC-TV Atlanta’s 57, V-103 and Café Mocha Radio. Dr....

76. Home page triage! Stop the $ bleeding with these pro copywriter tricks 06.09.2023

Is your website hemorrhaging money/leads/conversions? Stop the leaks with these ACTIONABLE professional copywriting tricks! We start with how to THINK like a copywriter (I'm not trying to turn you into a professional copywriter; I'm trying to teach you how to identify where you can update your copy to stop losing leads/leaving money on the table.) There are 3 major topics we're covering in this ep...

75. Multi-level Marketing Schemes (and support for getting out) with 'Hey Hun' author, Emily Lynn Paulson 30.08.2023

Please note that while the ultimate goal is to hold MLMs accountable for harm, this is a KIND, SAFE SPACE to talk about MLMs - aka "Multi-Level Marketing" schemes. My hope is that this conversation offers clarity, hope, and encouragement to anyone who's been part of, or negatively affected by, this sneaky, insidious system. Part research, part personal story, part recovery journey...this one is a...

74. Growth strategies that don’t require flashy marketing with Boss Project Founder, Abagail Pumphrey 23.08.2023

NEWS : Copy Class enrollment opens MONDAY SEPT 25th! Learn all about my signature program that teaches entrepreneurs  everything they need to write words that sell, without sounding sales-y at: http://www.kelseyformost.com/copyclass Now to today's episode! It takes a LOT of self awareness to build a life-first business rather than a business that takes over your life. We're talking about: - W...

73. PR that drives profit (vs inflating the ego) with PR Agency Owner, Nicole Rodrigues 16.08.2023

Truth bomb: If you don't have somewhere great to send leads you attract as a result of PR, you're serving your EGO, not your business. Today's guest Nicole Rodrigues just celebrated NINE (!!) years of owning her Public Relations agency, NRPR. After over two decades in the PR world, Nicole has seen it ALL, and today, she's sharing: - What business owners need to do BEFORE they even think about...

72. How to negotiate a higher salary and raise your worth with Crystal Ware 09.08.2023

There's a lot of talk in the ether right now about jobs, the economy, inflation, and salary shifts. I wanted to invite expert Crystal Ware on the podcast today to talk about how to raise your worth; BOTH your net worth, AND your self worth! Crystal shares actionable tips on how to approach a conversation about salary with a current or potential employer, how to negotiate a raise, and how to discer...

71. Procrastination. Ugh. Uncovering (and replacing!) negative beliefs with Zoi Saad 02.08.2023

Today's episode is about a topic I'm extremely familiar with: PROCRASTINATION. This conversation with Zoi Saad gave me a LOT of hope! By addressing unconscious negative beliefs that lurk below the surface, she helps people approach procrastination with a curious and loving mindset. By uncovering and addressing the root of the issue, we can lessen the impact of procrastination. Sign me up! Zoi Saad...

70. Solo Episode; How to build a sales funnel + 2 YEARS of Find Your Magic! 26.07.2023

Happy 2 year anniversary, Magic Makers! I'm truly so grateful that you're part of this incredible community...like, I actually get teary-eyed thinking about it. Love y'all more than you know. In honor of our 2 years together, I wanted to update you on both some new business and personal news! In this episode, I'm giving you an inside look into what I'm teaching inside my membership BYOB, which sta...

69. Using art to tap into your right brain with pharmacist & meditation teacher Dr. Tracey McGrath 19.07.2023

Tracey McGrath is a Pharmacist turned Mindful Art Teacher & Meditation Coach. After struggling for years with anxiety and searching for my purpose she found herself returning to her art practice and incorporating what she'd learned about meditation and mindfulness. As Tracey says,"I love sharing my passion for mindful art and meditation practices with other women to help them fi...

68. Using breathwork to heal the nervous system with Kate Crawford 12.07.2023

Honesty Bomb, Magic Makers: I'm a recovering co-dependent person with anxiety...Over the past few months I switched from "regular" talk therapy to a new healing modality: Somatic Therapy, which focuses on healing the nervous system. One of the tools I use regularly is breathwork, which is why I'm so excited to speak with Kate Crawford, a Certified Trauma-Informed Breathwork Practitioner (600+ hrs...

67. Breaking up with problematic clients (and how to prevent them in the first place) w/copywriter Brittany McBean 05.07.2023

Breaking up (with problematic clients) is hard to do! In this episode, my guest – the delightful copywriter Brittany McBean – chats with me about the mental health toll needy or problematic clients can take on freelancers and service providers. We're ALSO chatting about how she uses airtight contracts and a buttoned-up client onboarding system to make sure everyone's boundaries are respected and t...

66. How to release judgement, accept help, reject shame, and embrace the full spectrum of experience; with Creator Cee Topacio 28.06.2023

This is probably the most tender, authentic conversation we've had on the pod to date about mental health. Content advisory; Cee and I talk about difficult topics, dark nights of the soul, depression, and more. I REALLY hope you stay but if you need to skip this one to take care of yourself, we understand. One of the most difficult things creative entrepreneurs face is JUDGEMENT; judegement we rec...

65. Mom rage, the mental load, and relationship equity, with "Fair Play" Facilitator Dr. Veronica Eyo 21.06.2023

ONE OF MY FAVORITE CONVERSATIONS TO DATE ON THIS PODCAST...You do NOT have to be a mom to get tons out of this conversation with FairPlay facilitator, Dr. Veronica Eyo... Dr. Veronica Eyo is an LCSW in Los Angeles who specializes in working with mothers, new and seasoned, in navigating the challenges of parenthood. While she has worked with clients throughout different stages of life, Dr. Veronica...

64. How to stop judging yourself and turn your idea into reality, with Betsy O'Brien 15.06.2023

Betsy "Bets" O'Brien cold DM'ed me months ago asking for advice on how to start her podcast. We met up for a blind friend date at a local coffee shop, and at the time, all she had was an idea... Cut to 6 months later, Bets has consistently recorded and shared her podcast The Bets Life, growing a loyal listener base and talking about everything that affects Millenial women; from fashion to polycyst...

63. WTF is a 'mindset' anyway? With holisitic business coach Alecia St. Germain 24.05.2023

I met Alecia a few years ago when we were both speaking at a summit for women in business. I immediately felt like we were friends, appreciating that she was a badass entrepreneur who also had a spiritual side. Here's the thing; I absolutely KNOW in my bones that the energy we put into the world is the energy we get back. And yet I absolutely do NOT agree with coaches who say "just change your min...

62. SEO (Search Engine Optimization) for beginners with 17.05.2023

Git yer notebooks out, Magic Makers! We're gonna learn how to find Keywords for your niche! How to make Google list you on page 1! Using "Alt-Text" to boost SEO! This podcast episode is a full-on class on how to improve your SEO (for beginners). I'm a bit embarassed to admit that even though I'm a professional writer, I have kind of avoided diving super deep into SEO. Until I had this chat with Sa...

61. I got 99 problems and being a b*tch ain't one! Coping Skills with 'Coping With Lindsey' 12.05.2023

"I got 99 Problems and Being a Bitch Aint One"...the title of her book says it all!! You don't have to be a mom or mompreneur to appreciate this episode on coping skills with licensed social worker (and Copy Class grad!) Lindsey Konchar. TW: we talk about post-partum depression, anxiety, fertility, and kids. If ya need to skip this one to take care of yourself, I get it! But if you are experiencin...

60. Using digital products to generate extra income and time, with Louise Rowland 01.05.2023

If you're en entrepreneur, chances are you feel like you could use more TIME; and not just time in your day for your business, but also time for yourself, your family, and your passions outside of work! In this episode, we're talking about how my guest Louise Rowland works 20-25 hours a week running two businesses while also being a present "mum" to two young children. Listen to discover how she m...

59. When to hire help (even on a shoestring budget) 24.04.2023

Listen to hear 2 BIG updates & 1 exciting REVEAL! I'll be real with y'all - I debated just quietly hitting publish on some pre-recorded episodes without recording or releasing this one...but the more I thought about it, the more I realized how hugely important it is to continue to talk about ALL the 'behind the scenes' stuff - even when that stuff is hard to talk about. Here's the thing: My bu...

58. Creating Multiple Income Streams for Service-Based Business Owners with Nicole Liloia 07.03.2023

ANNOUNCEMENT ! Before we get into today’s episode, I just created something REALLY exciting for my overwhelmed-but-motivated entrepreneurial listeners who need PRACTICAL guidance for getting their business up, running & PROFITABLE…   Introducing “BYOB” (Build Your Own Business”): A monthly membership where we will focus on ONE, needle-moving topic each month that will help you build a pro...

57. How to grow on social without burning out w/Social Media Agency Owner, Shanté Gorman 12.02.2023

Social Media is a double-edged sword; on one hand, it can be an INCREDIBLY powerful tool for growing your business and brand. On the other hand, it can be a slippery slope to burnout and imposter syndrome. How much to share (and how often) on social is something I myself struggle with, which is why a couple years ago I started following Social Media Manager Shanté Gorman, founder of Sugarpunch Mar...

56. I hired a biz coach & learned these 5 (hard) lessons 23.01.2023

Hiring an expert (someone who has already gotten to where you want to go) is THE fastest shortcut to success! That's why (after 3 months of healing from deep burnout) I bit the bullet and hired a (very expensive but, so far, worth it) business coach to guide me into a sustainable business in 2023. These are the 5 lessons I learned in our first strategy calls (listen for the full advice!)... 1. Hyb...

55. The end of the "Girlboss" façade & the rise of TRUE success w/CEO Whitney Eckis 15.01.2023

When you look at Whitney Eckis you see someone who "has it all"; a successful marketing agency with HUGE clients like Marriot Hotels, Red Bull, Soul Cycle, a top-rated podcast, and a hemp infused coffee brand so popular it just got into Urban Outfitters. What you don't see- like so many of us entrepreneurs - is her story of burnout, anxiety, and depression that got her there. Whitney joi...

54. Welcoming myself back (even though I'm embarrassed). 12.01.2023

Recently I was in a yoga class where the teacher kept saying the words "welcome back" every few minutes. His idea was that hearing that phrase would interrupt your thoughts and bring you back to your body. It drove me NUTS, but dang was it effective. Every time I started thinking about my to-do list while I was contorted in right angle moon dog or whatever-the-f*ck, he would say "WELCOME BACK" and...

53. Business partnerships and focusing on your strengths with Shay Brown of Bucketlist Bombshells 26.09.2022

Today, my guest is Shay Brown, the COO, and co-founder of the Bucketlist Bombshells. If you haven't heard of the Bucketlist Bombshells, it is a multi-million dollar educational community that equips women with confidence and knowledge to start a remote service-based online business. I know that sounds very official, but it boils down to the tools women need to level up their business knowledge and...

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