Find My Catalyst Podcast

The First Noel with Guest Jeff Noel Jeff has spent 30 years building an amazing career at the Walt Disney Company.  The last 15 years a speaker with the Disney Institute. I am really excited to have Jeff join us this week, in what I hope is an annual Christmas appearance.  This week we discuss Jeff's blogs, which he has published daily since April 1st 2009, goal setting, sales, learning, and execu...

Common Listener Questions - Prospecting & Outreach Prospecting & outreach is another common topic we discuss with folks we coach, clients we work with, and listeners of the podcast.  This week we dive deep into the tactical detail of conducting research, beginning outreach, and the importance of context.  One assumption we make in this podcast is that you are operating in an organization that has...

Leaders Eat Last - Why Some Teams Pull Together and Others Don't - a Catalyst Sale Book Review This week on the Catalyst Sale Podcast we review Simons Sinek's "Leaders Eat Last", the episode is brought to you by our sponsor - getAbstract .  Questions Addressed How do we use tools like getAbstract? How do we apply the concepts discussed in Leaders Eat Last? What did August learn from reading the bo...

Common Listener Questions - Pricing Another common set of questions we receive from those who listen to our podcast, as well as potential clients and current clients, revolve around pricing. How should we price our product or service? Also asked as, How should we approach price? These are two of the more common questions around pricing.  This week on the Catalyst Sale podcast we discuss pricing, a...

How do you survive as a salesperson in a siloed organization? This week on the Catalyst Sale Podcast, we have a listener question .  James wonders, h ow do you survive as a salesperson in a siloed organization? Many of us have dealt with this challenge at one point or another.  Lack of access, lack of awareness, lack of engagement across functional areas within an organization.  In many organizati...

Guest - Dan Pontefract, Author - Open to Think Dan is the author of Open to Think, an awesome read on the process of thinking, aspects of thinking, issues that get in the way of thinking, and what you can do about improving your thinking. We hope you enjoy this discussion as much as we did. Thank you for listening to & sharing the Catalyst Sale Podcast. Questions Addressed Why do we struggle with...

Reflecting on the Year and Getting Ready for Next Year Looking back on the year and preparing for the upcoming year is a practice that many of us consider this time of year.  Some wait until the beginning of the year, some start around October/November.  Reflection is critical, it provides an opportunity to evaluate and enjoy success, consider opportunities for improvement, and determine focus for...

The One Thing - a Catalyst Sale Book Review This week on the Catalyst Sale Podcast we review a book that applies to our work, our approach, and sales in general. The One Thing, by Gary Keller - is the book we discuss on this week's episode of the podcast. Please let us know what you think of this format, and if there are any books you would like us to add to our review list. This episode is brough...

Guest - Josh Pigford, Founder of Baremetrics Josh is the host of the Founder Chats podcast, he is an entrepreneur, maker, and the founder of Baremetrics.  Josh shares some great experience, perspective, and background.  We discuss startups, his founder journey, learning, sleep, and more. Thank you for listening to & sharing the Catalyst Sale Podcast. Questions Addressed Why is it important to be o...

Common Question - What If The Customer/Prospect goes Quiet - How do I Get Them To Re-engage? This is one of the more common questions we receive from listeners and from participants in our workshops/training sessions.  How do I get the client/prospect to re-engage?   This week on the Catalyst Sale Podcast we discuss how to avoid this situation, what to do if you are in this situation, and we have...

Guest - Mike Sarraille, CEO EF Overwatch Mike is a retired Navy Seal, founder of Vetted, and CEO of EF Overwatch.  EF Overwatch connects veterans with companies who are looking to address talent gaps.  They are currently focused on placing retired Special Ops & Combat Aviators. We cover a lot of ground in this episode.  We discuss leadership, common mistakes leaders make, how to overcome these mis...

Take a Personalized Approach to Your Cold Outreach Do you remember playing Mad Libs as a kid?  I remember long car rides and crazy stories.  This is not an approach you should take with your outreach to prospects, nor should you take this approach when drafting your proposals.  It is not personalized, and it is manufactured. This week on the Catalyst Sale Podcast, Jody and I share some stories abo...

Guest - Donald Kelly, Host of The Sales Evangelist Podcast Donald Kelly joins us on the podcast, I think he is the first Miami Dolphins fan we have had on the show.  We recorded this episode in August, and date it a bit with talk of 3 quarterbacks & 4-2 Jets records, given that the Jets are currently 1-3. Donald started off as a B2C Sales rep, and made the transition into B2B before starting the T...

The Obstacle is the Way - a Catalyst Sale Book Review This week on the Catalyst Sale Podcast we are testing a new format. We will review a book that applies to our work, our approach, and sales in general. The Obstacle is the Way - the Timeless Art of Turning Trials into Triumph, by Ryan Holiday - is the book we discuss on this week's episode of the podcast. Please let us know what you think of th...

What does it take to Finish Big and what makes a Small Giant Bo Burlingham joins us this week on the Catalyst Sale Podcast to discuss two of his books - Small Giants & Finish Big.  We also discuss the importance of knowing what question you intend to answer when conducting research, the importance of understanding this question for your audience, and where community fits. Questions Discussed What...

Proper Prior Planning Prevents Poor Performance  Lack of planning can put you in a bad place - how do you avoid this? It is important to have the tools in your toolbox, but you actually have to use them, and they need to be ready when you need them. This week on the Catalyst Sale Podcast we discuss checklists, thinking through scenarios, and planning. Thanks for listening, and for sharing with a c...

Your First 90 Days, Some DO's and DON'Ts This week on the Catalyst Sale podcast we talk about your first 90 days in a new role, or with a new organization.  Mike & Jody discuss some of their experiences in onboarding, considerations, and some general do's and don'ts. Thank you for listening to the Catalyst Sale Podcast.  You can find additional episodes at  https://catalystsale.com/podcast   Quest...

Applying the StoryBrand Framework with J.J. Peterson - Chief of Staff - StoryBrand. This week on the Catalyst Sale Podcast we revisit StoryBrand and the StoryBrand Framework.  This is one of my favorite discussions to date, and one that I think many of you will save and listen to multiple times.   We even manage to get some "free consulting" out of J.J. on the podcast, and have applied his recomme...

Sales for Non-Sales Professionals Part II - Workshop Feedback and Lessons Learned This week on the Catalyst Sale Podcast we share feedback captured from the "Sales for Non-Sales Professionals" workshops we have facilitated, discuss some general lessons learned, and provide a brief overview of the Catalyst Sale Process. Questions Discussed What did we learn? How did this change the course? What wer...

Communicate with Empathy - Putting yourself in the shoes of others This week on the Catalyst Sale podcast we chat about communication, specifically communicating with empathy.  It takes us a little time to get to the practical application, but we end the discussion on a strong note with some guidance on how you can communicate with empathy. We also add a point of clarification on the front end of...

Common Questions and How we Interpret Them This week on the Catalyst Sale Podcast, we take a different approach.  Instead of focusing on one question or topic, we discuss some of the most common questions we receive from listeners.  This was a little different, but I think you'll find the journey is pretty interesting. Questions Discussed What are some of the common questions we receive from liste...

The Inbound Organization and How Sales is Changing with Guests, Dan Tyre and Todd Hockenberry This week HubSpot's Dan Tyre joins us for his second appearance on the podcast. We are also joined by the co-author of The Inbound Organization, Todd Hockenberry.   We discuss a number of topics, including what it means to be an Inbound Organization, how the sales profession continues to change, why the b...

Catalyst Sale Episode 100 This week Mike, Mike, & Jody celebrate the 100th episode of the Catalyst Sale Podcast. We share some of the lessons learned, share feedback we have received from listeners, chat a bit about previous guests, and discuss where we plan to take the show going forward.   Show Links Most Popular Podcast - Don Miller First Podcast Guest - Lee Cockerell EP #35 - Dan Peter Coachin...

Sales for Non-Sales Professionals A segment of the audience who listens to the Catalyst Sale podcast are not practicing sales professionals.  This week we discuss some high-level topics related to sales for non-sales professionals.  For the sales pros out there, some of this may be a little basic, but you may want to share it with other members of your organization. Questions Discussed Why is sale...

Christie Walters, co-host The Why & The Buy Podcast, and President iCore Strategy Christie is a speaker, sales & marketing strategist, coach, Gitomer certified advisor, and co-host of the Why and the Buy podcast. This week Christie joins us to share her perspective and experience as a certified coach.  We discuss what changed in her approach pre-certification & post-certification, and discuss how...