Financial Coaches Network - The Podcast: Build your Financial Coaching Business

Episode 60: Ongoing coaching: Should I offer it? Josh and Amelie begin a three-part conversation about ongoing coaching, starting with…should I offer it? Top takeaways: Many people who offer coaching over time offer it because it seems like the best business decision. What’s lost in that is…the needs of the client. If your plan for ongoing coaching is, “We’ll meet once a month and talk,” then don’...

Episode 59: What are the growing pains when scaling your part-time side hustle to a full-time business? Join Josh and Amelie as they discuss coaching clients with biweekly pay, including what to do with those magical three paycheck months! Top takeaways: The biggest mistake is that people view it as replacing an income–but you’re replacing an entire job (salary AND benefits!), not just your gross...

Episode 58: How do you handle a client being paid biweekly? Join Josh and Amelie as they discuss coaching clients with biweekly pay, including what to do with those magical three paycheck months! Top takeaways: Josh’s ONLY (at least possibly only!) answer that isn’t “it depends!” The topic? Whether to budget biweekly pay by paycheck or budget monthly. Deciding what to do with 3rd paychecks is a FU...

Episode 57: Holiday Special with Josh, Garrett, Amelie, and Emily Part 2 Join the whole FCN team as we reunite for the second half of a massive AMA grab bag of questions! If you missed last week’s episode, check that out as well. AMA questions in this episode: How do you pitch your services to a company? How do you decide when to charge for workshops etc.? How do you help clients evaluate job offe...

Episode 56: Holiday Special with Josh, Garrett, Amelie, and Emily Part 1 Join the whole FCN team as we reunite for a massive AMA grab bag of questions! This will be a two part episode, so tune in next week for the second group of questions. AMA questions in this episode: A potential client says, "I'm interested!" but then they ghost me - how do you follow up/how often do you follow up? What is the...

Join Josh and Garrett as they continue the conversation around imposter syndrome and how to increase your technical knowledge. Top takeaways: It’s very important that anyone giving financial advice knows their stuff because the consequences are VERY real. You could end up causing literal generational damage. Stay in your lane–identify your blind spots and work to fill them in so you know who to re...

Episode 53: Imposter Syndrome Part 2: Impostor Syndrome around your coaching process Join Josh and Garrett as they continue the conversation around imposter syndrome and how it can impact your business. Top takeaways: You can build the plane as you’re flying…but it’s still important to have a basic framework to start! Having an external process to help your internal coaching process can 100% help...

Episode 53: Imposter Syndrome Part 1: What is Impostor Syndrome? Join Josh and Garrett as they lay the groundwork for next week’s in-depth conversation around Imposter Syndrome! In order to have a more detailed chat, we all need to understand what exactly imposter syndrome is! Top takeaways: The Dunning-Kruger effect - the relationship between confidence in a field and competence in a field. As yo...

Join Josh as he interviews FCN member Jason Sandmann about Josh’s journey to becoming a behavioral wealth coach.    Top takeaways: Jason had no desire to learn insurance and investing and such, and found that people were being drawn to him to have those discussions. By rebranding himself and focusing so specifically on what he was passionate about, he’s found opportunities to work on wha...

Episode 51: Sales Promotion Activities Join Josh and Garrett as they discuss what sales promotion activities ARE…and how to choose which are right for you. Top takeaways: Sales promotion is all the activities/materials/elements of what you do in your marketing that directly support sales. Advertising is indirect; sales promotion directly support–like when you’re talking to a salesperson in a store...

Episode 50: Refining Your Value Proposition Join Josh and Garrett as they help Elana, an FCN Launch member, work through her value proposition! Top takeaways: Human attention spans aren’t very long, so your value proposition needs to be concise! A concise value proposition tells someone what you do and also takes you out of it so they can think about how they relate to it. The words “financial coa...

Episode 49: Group Programs: How do you run them? Join Josh and guest cohost Emily as they finish the three-part series around group coaching! Today, they discuss how to fill a group coaching program–with a special emphasis on how group coaching could fit in your marketing ecosystem! Top takeaways: Three formats to choose from: financial literacy classes (this is a budget), workshops (open up a bud...

#48: Group Programs: How do you fill them? Join Josh and guest cohost Emily as they continue a three-part series around group coaching! Today, they discuss how to fill a group coaching program–with a special emphasis on how group coaching could fit in your marketing ecosystem! Top takeaways: The timing on getting group coaching clients is much more specific than individual clients–you don’t have t...

Episode 47: Group Programs: Should I do them? Join Josh and guest cohost Emily as they kick off a three-part series around group coaching! Today, they discuss whether group programs are the right choice for you! Top takeaways: Who is your niche? What would their comfort level be around sharing in a group? If your group coaching is a prospecting tool, then you should start it as soon as you have a...

Episode 46: Facebook Ads! An Introduction Join Josh and Garrett to discuss Facebook ads! We’d all like Facebook ads to be a cure-all and magic tool to get you clients, but…are they? Top takeaways: Facebook’s advertising is worthless, but their targeting is awesome. If you don’t have a specific niche and understanding of their psychographics…you’re wasting the best part of Facebook ads (the ta...

Episode 45: Navigating Self-Employment Taxes If you are self-employed, you are responsible for paying self-employment taxes. What does that mean, are there ways to reduce that amount, and how do you actually do it?! Join Josh and guest cohost Emily Blain to discuss! Top takeaways: Marginal tax rate: you’ve added one more dollar to your income; what is that dollar taxed at? Effective tax rate: when...

Episode 44: How to build workflows in your business? What are workflows and why are they important? Join Josh and Garrett as they discuss how work flows help you save time and mental energy! Top takeaways: You cannot scale your business without workflows. Identify what are the steps, what are the decision points, what are the deliverables, what are the conversations… and in what order do all those...

Episode 43: Marketing beyond social media There’s a general sense among people, especially entrepreneurs and small business owners, that social media posts are the end-all, be-all of advertising. Join Josh and Garrett as they discuss what else exists! Top 4 takeaways: Options: Social media, print, TV/youtube, radio/podcasts/direct mail (targeted mail) Social media is good at connecting the product...

Episode 42: When is debt good? Let’s talk about…debt! Josh and Garrett discuss the practicalities of debt while taking the emotion and value judgments out (hopefully!). Top 4 takeaways: Money today is worth more money than the same amount would be in the future. How do you determine if debt is good or bad? Ask “Will my/your financial situation be better or worse at the end of the debt payoff perio...

Episode 41: How to keep track of where clients are in the process As clients move through your coaching process…how do you track what they’ve done? It may not be the most thrilling topic, but it’s vitally important. Top 3 takeaways: Create your process FIRST, then find technology to assist you in solving that problem. First, think about what milestones you hope your clients will achieve so you kno...

Episode 40: Rent Vs. Buy One common mantra is that renting is throwing money away. Is that true? What are other things to consider? Top 5 takeaways: It’s easy to understand where the “Homeownership is the best answer” comes from: If you rent for 30 years, you have “nothing” to show for it. If you pay a mortgage for 30 years, you have a house. If you buy a $400k home, you can figure roughly $3k a m...

Episode 39: What to do when couples have a different view of managing money than you? What do you do when your client has a forceful personality and believes in managing their money in a very different way than you do, or has very strong opinions in general? Join Josh and Garrett as they discuss! Top 3 takeaways: You cannot force or logic someone into doing something. You have to identify somethin...

Episode 38: How much time to have between your meetings? Josh and Garrett talk about how to structure your meeting schedule and what to consider when scheduling meetings. Top 3 things to consider when deciding meeting schedule: What is YOUR clients’ tolerance for how often meetings should happen? (Clients think more meetings seem better until they get into the process.) What do you want to accompl...

Episode 37: How to turn social media followers into clients? Today, join Josh and Garrett as they discuss how to follow up with those people who didn’t book during a prospect call. Key takeaways: Rather than thinking about how to convince people to work with you, think about how to form a relationship with them so that you are top of mind when they’re ready to hire someone. In order for someone to...

Episode 36: Life Insurance: The thunderdome throwdown! It’s time for one of the most contentious topics out there…life insurance!! We’ve got team TERM LIFE INSURANCE ONLY! facing off against team LIFE INSURANCE IS THE BEST INVESTMENT EVER! Key takeaways: Team Whole Life is mostly made up of people who make commissions on whole life policies…and Team Term is mostly made up of people who don’t reall...