Joshua Escalante Troesh, Garrett Philbin, Amelie Riendl, and Emily Blain

Financial Coaches Network - The Podcast: Build your Financial Coaching Business

Business EN ↓ 210 episodes

Looking to build a successful financial coaching business? Join thousands of others in the Financial Coaches Community who are building successful financial coaching businesses. Hosted by Joshua Escalante-Troesh (CFP®, MBA), Garrett Philbin (AFC®, CMC®), Amelie Riendl (AFC®, PMP®), and Emily Blain (AFC®), each episode they take a deep dive into strategies, tools, and best practices for getting clients, working with clients, and running the back-end of your business.

Author

Joshua Escalante Troesh, Garrett Philbin, Amelie Riendl, and Emily Blain

Category

Business

Latest episode

Jul 1, 2026

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Episodes

#160: Should I buy a house now or wait? 07.01.2025

Today, in an indirect continuation of episode 157, Josh and Amelie discuss what to think about when considering buying a house (or when coaching a client through the decision making process around buying a house!). Top takeaways: Don’t buy because you think interest rates will change–no one knows the future. The number one thing to look at is lifestyle–what’s right for your family’s lifestyle, are...

#159: From the Vault - Marketing beyond social media 31.12.2024

It’s another holiday week, so we’re back with another episode from the Vault! If you’re not a social media fan…what other options are there?! Josh gives a 45-minute overview of his 56-hour college course! Top takeaways: Options: Social media, print, TV/youtube, radio/podcasts/direct mail (targeted mail) Social media is good at connecting the product with people’s interests. Television is great at...

#158: From the Vault: Should I list my prices on my website? 24.12.2024

On this holiday week, enjoy this episode from the vault about the pros and cons of putting pricing on your website! Takeaways: Someone who doesn’t book a call because your price was listed on your website and it was too high wouldn’t probably sign up anyway. Someone who doesn’t book a call because your price wasn’t on your website could very well have been a great fit. Price is not the only decidi...

#157: Does a mortgage make sense with high interest rates? 17.12.2024

Josh and Amelie discuss mortgage rates…and what to think about when considering whether it’s a good time to buy! Takeaways: In the history of mortgage rates (going back to 1971), they’ve ranged from 18% to 2.5% (much more recently). Interest rates typically impact home prices–as interest rates go up, prices go down (and vice versa). In most situations, if you’re ready to buy a house, now is the ri...

#156: What is a financial coach's role in a client's estate planning? 10.12.2024

Josh and Emily finish up the Estate Planning series by discussing the financial coach’s role in estate planning! What can we help clients with and what should we stay away from? Takeaways: If you have no official certifications related to estate planning (CFP, EA, lawyer, etc.) then your best role is as an accountability partner who says “do you have these things and when were they updated?” Refer...

#155: Estate Planning - DIY Estate Planning 03.12.2024

We return to our Estate Planning series…so today, Amelie and Josh discuss DIY Estate Planning. What can you DIY, what should you DIY (if anything), and what should you look out for? Takeaways: You could DIY through a service or by yourself. A holographic will is a handwritten will; a nuncupative will is a spoken will. Both can be legally binding depending on the laws of the state. Much of the “adv...

#154: From the Vault - What to do when a client is resistant to your ideas/suggestions 26.11.2024

Today, enjoy a throwback episode with Josh and Garrett as they discuss working with clients who don’t take your suggestions well! Takeaways: Three reasons clients might be resistant: a. Reason #1 - They have a fear of being judged (whether founded or not). b. Reason #2 - They don’t see the purpose of something/they think something is extraneous. c. Reason #3 - Their past experiences have not gone...

#153: Estate Planning -- Marital Assets 19.11.2024

Today, Josh and Amelie continue the series on Estate Planning! This week, they discuss marital assets (and debts). Takeaways: Estate planning can also plan for the death of a marriage. Ultimately, it comes down to “is this something that both parties have a right to/will split?” or “is this something that only one party has a right to?” Some states' policies follow the English tradition (“common l...

#152: Estate Planning -- Key People 12.11.2024

Today, Josh and Amelie continue the series on Estate Planning! This week, they discuss key people! What roles do the various people play? Takeaways: Guardians - “Who will care for your children if you die?” Executors (wills) and Trustees (trusts) - “Who will carry out your wishes when you’re dead?” Executors/trustees may be paid. Powers of Attorney/legal proxies - “Who will handle your life when y...

#151: Estate Planning -- Trusts 05.11.2024

Get ready for a series on Estate Planning! We’ve had a few questions about that lately both in the FCC Facebook group and with our personal clients, so join Josh and Amelie as they talk about estate planning, and then keep an eye out for a final episode with Josh and Emily as they talk about a financial coach’s role in all of this! First up–trusts! What are trusts, who needs a trust, and what does...

#150: Prospecting Skills with guest Michael Tuttle 29.10.2024

Our FCN members have a new support option–Josh is doing free 1:1 business coaching/Q&A sessions with them that we then record and share with you, our podcast listeners!! Today, FCN Launch member Michael Tuttle Takeaways: Prospecting is hard! When you’re having a casual conversation, think about what your end goal is (raise awareness? Book a sales call? etc.) Don’t be afraid to say “Now is not...

#149: Email marketing - How to get email subscribers onto a sales call 22.10.2024

Josh and Emily continue discussing email marketing! In this third episode, they discuss how to turn email subscribers into prospects. It’s all well and good to have people receiving your emails…but then what? Takeaways: Connect your content to an incredibly specific group of people. You have to give people a reason to hop on a sales call–beyond “Oh, I can help you!” Don’t explicitly ask people to...

#148: Email marketing - How to build and maintain an email list 15.10.2024

Josh and Emily continue discussing email marketing! In this second episode of the mini-series on email marketing, they discuss building and maintaining an email list.  Takeaways: People need to know you before they want to get emails from you. You need to give email subscribers something of value. Don’t advertise your business, advertise your free thing of value. Keep your email list small–ge...

#147: Email marketing - Is buying email lists worth it? 01.10.2024

Josh and Emily discuss email marketing! In this first episode of the mini-series on email marketing, they discuss whether buying email lists is worth it! Takeaways: Email is a very bad way to nurture a cold relationship. Buying an email list and sending cold emails is an easy way to violate the CAN-SPAM Act of 2003. Buying an email list from an event is an easier “in” because of the commonality…bu...

#146: How Rahkim Sabree leaned into his niche to help people overcome financial trauma 01.10.2024

Amelie is joined by Rahkim Sabree, AFC, to talk about niching, other ways of coaching, and how CFPs don’t have a corner on the market of helping people! Takeaways: Your story is unique to you–no one else can talk about your story the way you talk about it. When Rahkim focused in on sharing his experiences and his niche’s experiences, it attracted other people outside of his niche as well. Oftentim...

#145: How to write pitches for reporters 24.09.2024

Josh is back with Emily to follow up on the conversation with Vanessa from a while ago about whether it’s worth paying to get featured in an article. In this episode, they discuss HOW to write a pitch! What can you do to increase the chances of your quote getting featured? Takeaways: The most important thing to keep in mind is that a reporter is NOT an advertising agency–avoid any inkling of self-...

#144: AFCPE Symposium Q&A with AFCPE Executive Director Rachael DeLeon and Willa Williams, Symposium Chair 17.09.2024

Josh is joined by the Executive Director of the AFCPE Rachael DeLeon and one of the Symposium Chairs, Willa Williams, to discuss the 2024 AFCPE Symposium! The Symposium is November 20-22, 2024. The Early Bird Discount ends at the end of September, so get your tickets now to take advantage of that discount! Takeaways: The Symposium kicks off at 2pm on Wednesday but there are a lot of pre-Symposium...

#143: If I pay my kid for work, what regulations apply? 10.09.2024

Josh and Amelie discuss whether you can (or should!) formally pay your child so you can open a Roth IRA for them etc. Top things to think about The first question to ask is do you have a business? The child has to do work that's valuable to the business and has to be paid the same as any other employee would be paid. We would highly recommend doing this through a payroll system--and pay social sec...

#142: How Brittany Bramlett launched her business and found success helping clients improve their financial wellbeing 03.09.2024

Emily and FCN member Brittany Bramlett talk about Brittany’s coaching journey, her coaching business, and how FCN’s Launch program helped her build her business! Top things to think about The University of Georgia offers a great class in Financial Counseling as part of their Masters of Financial Planning program! It can be a bit tricky to work with friends who you see on a day-to-day basis. Someti...

#141: Retention Bonuses–the good and the bad 27.08.2024

Josh and Amelie discuss retention bonuses. What are the pros and what are the cons? Mo’ money, mo’ problems? Top things to think about Sabbaticals usually operate as retention bonuses–you get the time off (usually for research) and then are required to stay for a year afterward. You’re locked in for a retention bonus…except that you might be able to negotiate a signing bonus to pay back the retent...

#140: How do I separate my business expenses if I work at multiple businesses? 20.08.2024

Josh and Emily talk about business accounting/bookkeeping/taxes when you have multiple income streams that overlap to some degree. Top things to think about You should have an EIN for your business; if you have a 1099 contractor job and used your EIN, then that’s simple. If you have a W2 job plus self-employed income, then some expenses are deductible and some are not. If you have a CPA and provid...

#139: Is real estate really passive income? 13.08.2024

Josh and Amelie discuss the idea that real estate is a great way to create passive income. Is it as simple as “sit back and collect rent” or is there more to it? Top things to think about If you want truly passive real estate income, invest in a REIT. Hiring a property manager, attorney, CPA, financial adviser etc. who can help simplify things can make things MORE passive, but it’s not truly passi...

#138: Getting quoted: is it worth paying to get featured in an article? 06.08.2024

Josh and Emily have a conversation with guest, Launch member Vanessa Dean, about whether it’s worth paying to be quoted in a news article. Top things to think about As advertising dollars have been disappearing, news organizations are trying new ways to increase revenue. One way news organizations are trying to increase their revenue is by pure increase in content. There is an infinitesimally smal...

#137: Business setup basics 30.07.2024

Josh and Amelie give a high level overview of setting up your business and whether using a registered agent is helpful or not. Top things to think about The first question to ask yourself is whether to go the sole proprietorship route or the LLC/entity route. Sole Proprietor - You may need a DBA (doing business as/fictitious name statement). Make sure you check what your local city/county/state re...

#136: Making your business fit into your desired schedule 23.07.2024

Josh and Emily discuss making your business fit your desired schedule! Four day workweek? Work around your full-time job? Better work-life balance? How can you make that work? Top things to think about Being a business owner is a terrible way to get a better work-life balance. It’s much easier to find a job that has flexibility–though it may not fit all your other job wants. Be careful about falli...

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