Annette Ferguson
Financial and Lifestyle Freedom for UK Business Owners
Financial and Lifestyle Freedom for UK Business OwnersProfit First Professional, Chartered Accountant and Small Business Growth Strategist, Annette Ferguson, teaches UK small business owners and entrepreneurs how to achieve both the financial and lifestyle freedom they crave. Tune in weekly to learn money hacks and business tactics so you can build a dream team, serve your clients better, and ultimately take home more money. Annette and her guests give no-nonsense finance strategies and profit-increasing tips. Subscribe today to maximise your profit, find the hidden wealth in your business, an...
Author
Annette Ferguson
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Podcast website
Latest episode
Sep 24, 2025
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Episodes
7 Ways to Increase Profit 24.09.2021 8:29
When you set up your business, your primary goal is to earn profit. In addition to providing cash flow & finance, earning good profits is also the best way to keep the lights on in your business. I’ve got you covered! In this episode, I’ll share with you the “SEVEN” highly effective ways to uncover the hidden gems in your business. By increasing your profit means that you will have “MORE...
What is a Lifestyle Business? 20.09.2021 7:58
With a lifestyle business, you'll be able to work and live more responsibly--it's the ultimate work-life balance. By establishing one, you will not end up with burnout and resentment because you are able to pursue your passion and what you truly desire while earning a good amount of money. As a lifestyle business owner, you have the ability to control almost all aspects of the business. Freedom is...
Land Your Priorities 17.09.2021 7:44
When we don't prioritize, we may be overwhelmed by the amount of options available especially when managing a business. There will be unexpected events and a feeling of burnout and resentment will eventually set in. If you lack a clear sense of priorities for your life and your business, you'll have difficulty managing your time and achieving your goals. The result is that you end up going backwar...
Avoid Becoming a Monster Business 13.09.2021 8:59
Essentially, your core values are the principles that are important, important to you and even essential especially when running a business. Regardless of the severity of the problem, misalignment between your personal and business values can have detrimental effects. In the first place, we didn't build a business so that we could feel stress, frustration, and resentment. In this episode, I...
Working Out Your Triggers 11.09.2021 11:37
You can eliminate the negative effects of your triggers in several ways, but for me, the key is identifying the root cause of your trigger and aligning all your decisions, whether they are personal or business-related. Knowing the real cause of a problem is the key to finding a solution and making sure that it’s aligned with your values. In this episode, I’ll share some personal trigge...
Mindset & Productivity Boundaries and How They Affect Your Profitability 06.09.2021 9:19
There are many negative effects of having weak boundaries between your business and your personal life, including resentment, frustration, depression, and poor mental health. Establishing business boundaries allows you to communicate clearly what customers and clients can expect from you so they respect you and your time. Furthermore, it enables you to clearly communicate your business needs and r...
Revisiting Your Values and Vision 03.09.2021 7:56
Our vision shows us our path and gives direction to our goals and purposes in our lives and in our business. Having a clear vision of where we want to be in life and in your business is essential to understanding where we want to go. Moreover, satisfaction and fulfillment are derived from aligning your business and your very own core values. You might feel that it’s simple as this is always...
Weak Boundaries Affect Profitability 30.08.2021 8:49
Are you always working extra hours to meet your deadlines? Due to the fact that you didn't follow your call time limits, were you unable to follow up with every client? The likelihood of burning out rapidly is pretty high if this is always the case and you will end up suffering and resenting your business. Efficient work isn't necessarily the result of doing your job effectively, you will al...
Mindset and Limiting Beliefs with Dario Cucci 27.08.2021 25:50
Dario Cucci is an international speaker, sales mind shifter coach, and bestselling author that works with small business owners around the world to help them increase their sales revenue, helping them with their mindset and communication skills, to close more sales whilst gaining a stellar reputation without having the headaches of running expensive ad campaigns. In today's episode, we will talk a...
Realizing the Worth and the Standard Of Your Life You Should be Having 23.08.2021 6:15
Owning nice things is of little use if we aren't going to use them. It's imperative that we make the most of the resources we have because we simply deserve it. By establishing this habit, you will have a positive effect on your business as well. In this episode, I’ll share with you the reason why we use the crockery that we got for our wedding every single day and how it translates to a hea...
Perceived Value Pricing and Product Positioning 20.08.2021 8:03
Depending on how you price your services or products, it will have both a positive and a negative impact on buyers' decisions. While staying at your current price point for so long reduces sales and profitability, how much more when you lower it? Those pricing decisions can be even more harmful over time. What's worse, you will always find that your clients and customers will look for the lowest p...
Setting up your Lifestyle Business 16.08.2021 9:39
Many business owners start their own businesses to follow their dreams and fulfill their passion. However, is this what's really happening? Business ownership is no walk in the park. It will cost you sweat as you work hard to keep moving forward. Most importantly, your business should be shaped the way you want. In this episode, I'll explain the common misconceptions about different types of...
It's Finance Friday!! With Annette Ferguson 13.08.2021 6:00
Managing your business finances on a regular basis helps you understand how much money you'll need for your business expenses and your take-home money. Monitoring your spending patterns and expenses is definitely an effective way to increase cash flow. As a result of effectively managing your numbers, you will have adequate cash to keep your business operating. The purpose of this episode is to sh...
Everybody in My Industry Is Lowering Their Prices - Should I Follow Suit? 11.08.2021 8:15
When your price is fair, why would you drop it even further? Is it because your competitors are lowering their prices? Think twice! It is always important to remember that cheaper alternatives are always available, whatever your charges. In this episode, I will share a key method in this episode explaining how you can get out of that lowest-pricing competition. Enjoy listening! H...
Money Is Masculine 09.08.2021 9:11
The meaning of money extends beyond profits and cash, it also encompasses energy. As you can see in this situation, we also have the masculine and the feminine energy. Regardless of your gender or sex, both should equally work together. When either of the energies is lopsided, your business will not achieve its full potential. In this episode, I will share with you the highly effective ways...
Setting Up Bank Accounts - What is The Best Way To Do It 06.08.2021 5:03
Setting up multiple bank accounts is extremely important as it will keep you well-organized, provide you with more security, and can help you streamline your business transactions and operations. When your business finances are well-arranged and not confined to only one bank account, managing them becomes much easier… This is what I personally do! In this episode, I will share with you how I...
Non-Boring Accounting Challenge Day 2 04.08.2021 4:18
It is incredibly important to analyze and understand how you manage your business expenses and your finances can pinpoint the inefficient or unnecessary spending that is negatively impacting your business. By doing so, you will be able to maximize your profit and your take-home money for you and your family to enjoy. In this episode, I will share the second exercise of the Non-Boring Accounting Ch...
Non-Boring Accounting Challenge Day 1 02.08.2021 5:44
It is incredibly important to make sure that your business continues to operate, even if it does not make much progress. Every expense in your business is vital especially during this pandemic where there are fundamental changes in consumer or client’s behavior and global markets are severely disrupted. In this episode of the Non-Boring Accounting Challenge Day 1, I will share the very first key s...
How Modulation of Your Self-Expression Affect the Cash You Have in the Bank 30.07.2021 4:33
As a business owner, you should be your biggest and number one fan. It is important that you are doing things for yourself, not for the sake of others' opinions. I want you to really think about where in your life are you modulating your self-expression. Whatever your answer will be, it will definitely have an impact on the money that you are making in your business. In this episode, I will...
Should You Offer Your Services for Free 28.07.2021 4:56
Can you offer your initial services for free? “No”, that’s what I always answer. Yes, free services are good if you are the customer. Personally speaking, even as a customer, I don’t take advantage of free services mainly because I value the other party or the business owner in the highest regard. For me, giving away your services for free is a decent short-term strategy to get some customer...
Getting Best Results for your Client 26.07.2021 6:24
Improving your customers and clients relationship is definitely helpful to your business because it will increase their lifetime value and boost your revenue. While it is not good to compare them, getting new customers and clients focuses on short-term profit while existing customers rely on developing a long lasting relationship with you. Retaining each of your customers and clients can rea...
How I Ensure Steps Are Taken Towards My Goals Every Single Week 23.07.2021 7:18
Goals are incredibly important and powerful when running a business. By having their ultimate goals in mind, every business owner can focus attention on achieving desirable outcomes. But the problem is, how will you be able to achieve your ultimate goal? Are the things you are doing right now aligned to your end purpose? Ultimate goals aren’t meant to be achieved in one go, it’s a journey. I...
6 Steps to Health and Wealth in Your Business 21.07.2021 13:12
I firmly believe that a financially healthy business results in a wealthy business and it’s somewhat easy to determine if your company is doing well based on the financial status of your business. In this episode, I’ll share the SIX key steps to health and wealth in your business. These steps will put you away from the financial stress that can take a huge toll on your mental and physical he...
Key KPIs for Your Business 19.07.2021 11:03
KPIs are incredibly important and shouldn’t be understated. You should be aware that it’s just more than just a number. Measuring your KPIs will definitely help you understand the performance of your business and it will also be your indicator of whether you need to change or retain the processes you have in your business. It will help you make critical adjustments in your implementation to achiev...
Business is Not a Blueprint 16.07.2021 2:10
We always hear someone like coaches, trainers, mentors, or business experts saying that “If you religiously follow this method, your business will succeed! It worked for me so it will definitely work on you too!”. Well... I beg to disagree. There is no one-size-fits-all in business. You can follow their “best practices” but not the entire blueprint of their processes. In this episode, I’ll s...
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