Financial Advisor Marketing Podcast

There's only one thing worse than not having a website for financial advisors: Having a bad website. If prospects find a website that undermines their trust, they'll never become a client.  Luckily, you don't have to become a professional marketer to have a convincing website that attracts clients. In this episode, you'll discover how the top 100 independent financial advisors get clients with the...

Starting out as a financial advisor is simple: If you join a big firm, you don't have to build relationships with brokerages or create your own brochures and other marketing materials.  But that comfort comes at a cost: Big firms can restrict how and where you market. They can limit who you work with and what your clients can invest in.  But you don't have to live with these limitations. Registere...

Getting clients as a financial advisor can be excruciating. You cold-call, create content, send emails, attend networking events and maybe even pay for ads. The result? A few appointments with lukewarm prospects who just want your advice so they can manage their money themselves.  But if you market yourself well, you don't have to hustle that hard. You can talk to pre-qualified prospects without f...

If you get paid a percentage of your assets under management, it makes sense to work with "big fish". Landing one wealthy client puts more money in your pocket than ten poor ones. But getting wealthy clients isn't easy. First, every advisor tries to get affluent clients. Second, there's no millionaire's association you can call for a list of their members. Third, wealthy people are busy.  But that...

Referrals are the best leads you can get. They already trust you, know what you do and are aware they need help with their finances.  But it's not easy to get others to trust you enough to send their friends to you. Harassing people to get referrals might lose more clients than it wins. But hoping for referrals to show up in your email inbox doesn't work. The good news is: You can get more referra...

If you want to improve your marketing, attract more leads and close more clients, there's tons of "experts" willing to teach you in their books, courses, webinars and coaching programs. Some are great, others are helpful, but many are just plain ripoffs.  If you're not a marketing expert, it's probably hard to decide who you can trust. They all have the same smiling testimonials, years of experien...

Being a financial advisor means you're in the business of building relationships. It usually takes multiple meetings with a prospect before he becomes your client.  But right now, it's almost impossible to meet your prospects and clients in person. It might sound like it makes getting new clients impossible, but you can sign a ton of clients without ever shaking their hands - and even travel the w...

If you prospect on LinkedIn, you probably know about the Social Selling Index (SSI). It's a metric LinkedIn uses to evaluate how well you perform on their platform. The higher, the better.  But a high SSI isn't all there is to getting clients on LinkedIn. Because LinkedIn doesn't know how many leads you generate and how many clients you sign. Still, a high SSI means you're doing something right. ...

Here's an unfortunate truth about being a financial advisor: Unless you build a marketing machine that attracts leads on autopilot, you'll always have to cold-call strangers, attend networking events or write postcards to strangers.  For many advisors, good SEO is the key to escaping this trap. When you rank high on Google, people see you before any of your competitors.  This week's guest Taylor S...

When you hear of LinkedIn marketing, email marketing, blogging and so many other marketing strategies, they all have one thing in common: You have to write.  If you're not a good writer (or just hate doing it), you might give up on those strategies. But you don't have to abandon online marketing. In fact, you can get attention, attract leads and book appointments with simple videos that make the p...

There's a lot of sales, marketing and prospecting tactics out there. Many of them work. But here's the cold, hard truth: Most of them only work in the short term. And once a tactic stops working, many financial advisors scramble to find the next cool thing.  Most of those financial advisors eventually fail. Their leads dry up when they've used up everything in their bag of tricks.  The financial a...

Most financial advisors are great at setting goals like "Build a six figure business", "only work with awesome clients" or "get 15 new clients this year". But most advisors fall way short of their goals. Why?  They're not powerful enough. Powerful people achieve the goals they set out to achieve. Luckily, you don't have to be elected into public office to gain power. You can choose to become more...

Wanting power strikes many people as nefarious, dark and unethical. But if you let people walk all over you, your business will struggle under all the pressure you let others put on you.  While you should absolutely put your clients first, nobody wins if you hate your own business because you're a people pleaser.  If you learn about the mechanics of power, you get to choose if and how to wield it...

Every once in a while, a "gold rush" the financial advisor world erupts into a "gold rush": One advisor gets a bunch of clients on one marketing platform. He tells everyone about it, people get excited and overrun the platform until nobody on there wants to hear from financial advisors anymore. A few years ago it was Facebook, now it's LinkedIn. And while the Facebook well has dried up for most fi...

When you watch pretentious "gurus" on social media, you'll often hear them talk about how being nice and making everyone happy leads to abundance and wealth.  While that's a fun idea, it's simply not true. As a financial advisor, you'll face ruthless competitors trying to poach your clients, prospects who con you into doing free work and "gurus" peddling useless hacks. If you want to shield yourse...

When it comes to entertainment, the A-listers don't need an introduction. You know Leo, Angelina, Brad and Scarlett (even without their last names). These are the people movie producers pay top dollar for. It's the same for financial advisors: If prospects already know what you do, who you help and what results you get, you won't face much resistance. In this episode, you'll find out how to stop i...

Rejection hurts. It's one of the most painful things when a lead tells us they never want to hear from us again. Or when an enthusiastic prospect works with a competitor instead.  But rejection doesn't have to ruin your day. In fact, you can eliminate so many rejections you'll rarely (if ever) watch a prospect manage his own money or go to a different advisor.  In this episode, you'll find out how...

When you don't have happy clients, your business doesn't make money. You have to treat your clients well and get them results.  But many advisors take this too far: They email, text and call their clients so much that they don't have the time to focus on their business anymore.  In this episode, you'll find out how to make your clients happier by talking to them less often (and how to get more cli...

LinkedIn is the simplest way to find ideal prospects online without paying a lead gen company. But LinkedIn recently cut organic reach, started serving more ads and made it harder to connect with a lot of people. In short: LinkedIn wants your money.  It might sound like the golden age of LinkedIn is over. But you don't have to go back to cold-calling and harassing strangers at networking meetings....

If you're a regular listener of this show, you know it's usually about high-level strategies. The "do this, then that" tactics are usually reserved for paying customers.  But to celebrate episode 100 of the Financial Advisor Marketing podcast, James answered questions from financial advisors live on stream.  Want to find out what's working now and see if your question got answered? Listen now! Sho...

If you want to be better, wealthier and more successful than any of your competitors, you can't market yourself like your competitors. Most financial advisors do the same thing: They trumpet stock market commentary all over social media and chat up strangers about their finances at networking meetings.  Those tactics can build a mediocre business. But they won't attract the wealthy clients you wan...

When you think of businesses that stand in your way, you probably think about competitors. And it's easy to box out a financial advisor, especially when they can't market themselves. But right now, a big tech behemoth is threatening to kill your marketing strategy: Google. If you're marketing online, there's a good chance a corporation can wipe out your lead flow whenever they push the button. For...

Most financial advisors dream of an independent life, passive income and freedom. But screwed-up priorities set by other people keep them from getting there. The wrong priorities can ruin every business. They make financial advisors say they work hard and want nothing more than success. But in reality, they value comfort and pleasure over their business.  You shouldn't join the clientless masses w...

If you want to reach your ideal clients online, you probably won't find them dancing the Macarena on TikTok. Professionals are on LinkedIn, making connections that could benefit them.  But, like any social network, LinkedIn wants to make money—which means it's cutting down your reach and making it more expensive to reach your ideal prospects. In this episode, you'll find out if LinkedIn is still v...

Wealthy people are the best clients for financial advisors: You make higher commissions and you can leverage their assets to get bigger returns on their investment.  But if you spew your take on a Delaware paper mill stock on social media, you won't have the Forbes 500 list knocking on your door. To win wealthy investors as clients, you need to win their trust and enter their world. In this episod...