Film Marketing Academy Podcast

"I Believe Whatever Doesn't Kill You Simply Makes You... Stranger." The second of 'The Dark Knight Trilogy' directed by Christopher Nolan is considered to be one of the most successful super-hero films of all time. For Pascal Fintoni and Roger Edwards, there is a staggering amount of marketing tactics to be unearthed including a viral campaign targeting DC Comics fans and collaborating with Comic-...

Pascal Fintoni and Roger Edwards return to the Bond franchise with 'Skyfall', the 23rd Bond film, and the third starring Daniel Craig. This adventure started to reintroduce elements from earlier films that the reboot of Casino Royale had taken out, such as Q and Miss Moneypenny. In addition to the usual marketing by the distributors, Skyfall was loaded with product placements from the likes of Hei...

In this extract from 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards look back at 'Speed' directed by Jan de Bont. This incredibly popular edge of the seat thriller, set in LA on a bus that will explode if it goes below 50 mph, is the perfect 1990's action film! The story builds incredible suspense on such a simple premise and this is a great lesson for marketers to keep thei...

Pascal Fintoni and Roger Edwards rather excitedly talk about 'Mission: Impossible – Fallout'. This is the sixth in the franchise and perhaps the most ambitious and thrilling. We look at the marketing of the film and how they used video featurettes to showcase the stunts and build excitement with the audience.     -- About the Film Marketing Academy It all began with a simple content ser...

Following the sad death of actress Diana Rigg and to celebrate her incredible career, Pascal Fintoni and Roger Edwards selected 'On Her Majesty’s Secret Service' for the 11th episode of 'Two Geeks And A Marketing Podcast'. What are the marketing lessons from the fifth James Bond film from 1969, and the only one starring George Lazenby.  -- About the Film Marketing Academy It all began with a...

We talk about 'Mulan' a great family action movie also known as the first COVID delayed blockbuster that was eventually released straight to the on-demand market through Disney+ at a one off charge for viewers. Would this be the new norm for cinema releases? The conversation was originally recorded for episode 10 of 'Two Geeks And A Marketing Podcast'. -- About the Film Marketing Academy It all be...

How do you promote a movie in the middle of a global pandemic? Pascal Fintoni and co-host Roger Edwards review in detail the summer 2018 to summer 2020 marketing campaign of the much anticipated and delayed sequel to the 2017 Wonder Woman. -- About the Film Marketing Academy It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Aca...

In this extract from episode 2 of 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards investigate the summer 2020 teaser campaign of 'No Time To Die' which initially was just known as 'Bond 25'. How do you keep fans engaged after a long gap and when the release of your film is delayed by the global pandemic? -- About the Film Marketing Academy It all began with a simple content s...

The Adventure Continues... The Star Wars saga continues... The battle continues...  'The Empire Strikes Back' redefined the sequel and started the trend towards “universe” films. It’s also regarded as one, if not the best, sequels of the entire movie franchise. Pascal Fintoni and Roger Edwards have a look at the marketing for the film including the pressure felt by the filmmakers after the ru...

‘In space no one can hear you scream.’  In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards review the making and marketing of one of the best sci-fi movies of all time. We look at the gloriously simple but effective marketing campaign with its unique typography, soundscape, collection of trailers, posters and radio spots.  We also remind ourselves...

"Gentlemen, let's broaden our minds, Lawrence!" This 1989 blockbuster became an “event movie” powered by a furious build up campaign that created the Batmania worldwide phenomenon. Pascal Fintoni and Roger Edwards look at the marketing campaign, what elements fuelled the Batmania and review the film which was a darker take on the Batman character than the camp colourful 1960s TV show and movie.&nb...

One of the scariest low-budget movies of all time, the 'Evil Dead' is still banned in certain countries.  Pascal Fintoni and Roger Edwards discuss why it is also perhaps one of the first examples of influencer marketing. After trying to create a “show within a show” to coax media commentators, and merch campaign by Irvin Shapiro, a comment by author Stephen King who saw the film at Cannes lif...

A masterclass in suspense, story-telling and characterisation, 'Jaws' still mesmerizes audiences nearly 50 years after its release and launched the career of Steven Spielberg into orbit.  Pascal Fintoni and Roger Edwards look back at the fascinating marketing campaign, from a simple but iconic poster to a book tie in and media/PR tour plus a series of TV slots. Lots of lessons from this...

In this extract from 'Two Geeks And A Marketing Podcast,' Pascal Fintoni and Roger Edwards about the enduring appeal of the 1987 'Princess Bride'. This film has gained an impressive cult following thanks to its home video release and the relentless enthusiasm of its fans. However the initial marketing for the film, adapted by William Goldman from his 1973 novel, was confusing (especially the trail...

Beware The Moon! Halliwell's Film Guide described the movie as a "curious but oddly endearing mixture of horror film and spoof, of comedy and shock, with everything grist to its mill including tourist Britain and the wedding of Prince Charles. The special effects are notable and signal new developments in this field.”  Pascal Fintoni and Roger Edwards discuss how distributors and financiers v...

“It’s a kind of magic. There can be only one. The Quickening. The Gathering.”   "Connor MacLeod, Ramìrez, The Kurgan, Scottish Highlands, New York City." These phrases, characters and locations have entered into legend thanks to the film 'Highlander' and its incredible soundtrack by Queen. In this extract from 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards look back at...

In this extract from 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards explore the challenges of producing and promoting 'Who Framed Roger Rabbit'! Released in 1988, it is one of the last films to feature individually hand-drawn cartoon characters, and it was even more remarkable by breaking new grounds with the mix of live action and animation. Featuring Bob Hoskins and a whol...

Pascal Fintoni and Roger Edwards talk about 'Ghostbusters' one of the most famous and iconic comedies of all time, in this extract from 'Two Geeks And A Marketing Podcast'. Released in 1984 (what a great year for film fans!) it starred an ensemble cast: Bill Murray, Dan Ackroyd, Harold Ramis, Ernie Hudson,  Sigourney Weaver, Rick Moranis and William Atherton.  On the marketing side, ever...

Pascal Fintoni and Roger Edwards look back at the making and marketing of 'Rocky' the 1976 film introducing us for the first time to Rocky Balboa, an underdog fighter from Philadelphia who became the iconic character of one the most famous film franchises. People consider Rocky to be amongst the greatest sports films ever and it received ten Oscar nominations at the 49th Academy Awards, winning th...

Pascal Fintoni and Roger Edwards talk about 'Gremlins' in this extract from 'Two Geeks And A Marketing Podcast'. The 1984 American comedy horror film written by Chris Columbus and directed by Joe Dante with Steven Spielberg as executive producer, will need no introduction. Another film considered to be a Christmas movie even though it contains many, quite gruesome, scenes that have become pop cult...

Pascal Fintoni and Roger Edwards discuss how Joel Schumacher set out to make the coolest Vampire film ever made and why it became a 1980's icon. Great costumers, hairstyles, motorbikes and 80s hit songs create an unbeatable package of horror film entertainment. Didn’t we all want to be a vampire after watching this?  -- About the Film Marketing Academy It all began with a simple content serie...

In this extract from 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards talk about Die Hard , the best action movie of the late 80's that relaunched the lone hero film genre and propelled Bruce Willis and Alan Rickman from relative obscurity to stardom. One important question for you: is Die hard the best Christmas movie ever made?  -- About the Film Marketing Academy It al...

In this extract from 'Two Geeks And A Marketing Podcast' we spend a moment to marvel at a true independent production with guerrilla style filmmaking and lots of ingenuity.  The Terminator is an inspirational and influential movie on so many levels, there are lessons aplenty too for content creators, entrepreneurs and storytellers. -- About the Film Marketing Academy It all began with a simpl...

Originally recorded by Pascal Fintoni and Roger Edwards to celebrate the 35th anniversary of The Goonies and the 4K blu ray release, this is the ultimate trip down the 80's memory lane! The movie remains a surprisingly adult tale of a band of kids looking for buried treasure to protect their families' future, The Goonies has inspired many films since and launched the careers of many fine actors. -...

In this extract from ‘Two Geeks And A Marketing Podcast’, Pascal Fintoni and Roger Edwards talk about the many challenges, obstacles and near misses faced by Robert Zemeckis, Bob Gale and Steven Spielberg to get Back To The Future not only made but marketed correctly in 1985. -- About the Film Marketing Academy It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger...