Film Marketing Academy Podcast

"Is it a crime of passion, or an act of treason?" In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards celebrate the recording of their 100th film marketing review with a classic thriller chosen by one of their guests! We look at the marketing for this 1987 edge of the seat political thriller, from the original trailer to the official Lobby Cards and the differ...

Pascal Fintoni and Roger Edwards review and react to the making and marketing of another greatly anticipated movie by Chris Nolan. We study the evolution of the posters, the trailers, the interactive website, the choice of colours and calligraphy, the IMAX key message, the many featurettes and the clever countdown PR stunt in advance of the worldwide release of Oppenheimer. This conversation was o...

"The name is Bond, James Bond." Pascal Fintoni and Roger Edwards do a deep dive into the marketing of the 2006 film that introduced Daniel Craig as James Bond to the world. We look at the approach and tactics used to promote what is essentially the reboot of one of the most famous franchises after a 4 year-gap. There were also massive changes in style and cinematography, and a much more rugged and...

In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards have a lot of fun talking about yet another excellent ensemble movie from Guy Ritchie. We look at the troubled production and release caused by the Covid pandemic, concerns over the nationality of the villains and the financial troubles of the original distributor. The marketing campaign had great elements bu...

“You’re all fecking boring!" Pascal Fintoni and Roger Edwards delve into the marketing of this absolutely charming and beguiling movie by director Martin McDonagh and starring Colin Farrell, Brendan Gleeson, Kerry Condon and many others. Part fable, part historical critic, 'The Banshees of Inisherin' became a huge hit despite its relatively low key marketing campaign and we ask the question whethe...

Pascal Fintoni and Roger Edwards take a close look at the bright and colourful marketing and social media campaigns for this genuinely different whodunnit with plenty of twists and turns, and a surprising dénouement. This is a full-on investigation into the teaser posters, multiple trailers, character posters, the Instagram #KnivesOutChallenge, a black and white mockumentary, The Get Your Cut trea...

In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards explore the marketing of one of the best adaptations of a Stephen King's novel. Released in 1994 (up against Pulp Fiction and Forrest Gump) and despite receiving great reviews from critics 'The Shawshank Redemption' failed to attract audiences at the theaters. One year later Warner Bros. released the movie on...

"This summer, it's game on or game over!" Pascal Fintoni and Roger Edwards step back in time with this superb comedy, a joyous celebration of retro-gaming. The marketing of 'Pixels' is a lesson in market segmentation with a clear product, a clear audience and a clear objective: entertaining entire families in the summer of 2015. We also look at the extensive and very creative social media tactics,...

"It takes leadership to confront a nation’s fear. It takes friendship to conquer your own." Pascal Fintoni and Roger Edwards go for a deep-dive into the making and marketing of this brilliant and surprise hit movie directed by Tom Hooper with exquisite dialogues between Colin Firth, Geoffrey Rush, Helena Bonham-Carter and Jennifer Ehle. What is the best way to approach marketing when you are...

"Everyone in the world has forgotten the Beatles. Everyone except Jack... " In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards look back at this 2019 gem of a movie directed by Danny Boyle and with mesmerising performances from Himesh Patel and Lily James in a career best.  But was the marketing strategy and its key messages clear enough? Did audien...

Pascal Fintoni and Roger Edwards have a lot of fun revisiting Guy Ritchie’s second film, the darkly funny London gangster story with an ensemble cast of weird and wonderful characters: Boris the Blade, Doug the Head, Brick Top, and of course, Brad Pitt’s incomprehensible gypsy boxing supremo! We look back at the 2000 poster design, the press coverage, the countless blog articles, podcasts and yout...

"See You Down The Road." This 2021 movie directed by Chloe Zhao and starring Frances McDormand with real life travellers is an engrossing character study of the hidden nomads of America with some stunning scenery and cinematography.  Pascal Fintoni and Roger Edwards follow the marketing trail comprised of teaser trailers, vlogs, featurettes and some excellent posters we’d be happy to display...

Pascal Fintoni and Roger Edwards reflect on the meaning and marketing of this masterpiece written and directed by British filmmaker Martin McDonagh and starring Frances McDormand, Woody Harrelson, Sam Rockwell, Peter Dinklage, Caleb Landry Jones and many others. This film, with its superb dialogue, characters and cinematography, is about consequences in a small American town. And, if you think abo...

First, we had Bill and Ted’s Excellent Adventure (1989), then Bill and Ted’s Bogus Journey (1991) and now, William "Bill" S. Preston Esq. and Ted "Theodore" Logan have to face the music! Why? Quite simply, they failed to write the one song that would unite the world. Pascal Fintoni and Roger Edwards review the marketing of the 2020 follow up to the classic Bill and Ted films. Get ready for mo...

“To Infinity And Beyond!” Pascal Fintoni and Roger Edwards celebrate the 25th anniversary of Toy Story and talk about its impact in the world of animation and computer-generated feature films, in this extract from ‘Two Geeks And A Marketing Podcast’ recorded in 2020 as part of our launch season. Cartoons and animations are for kids, right? Well think again, or even better,  feel  again a...

In this extract from ‘Two Geeks And A Marketing Podcast’ Pascal Fintoni and Roger Edwards talk about the marketing of the 2008 box office hit and ask themselves this question: could ‘Mamma Mia! The Movie’ be the ultimate example of content repurposing? Think about it, a pop group whose songs became a juke box musical which then became a film. This conversation was originally recorded as part of th...

“In search of a killer, he finds someone who’s either the love of his life or the end of it.” Pascal Fintoni and Roger Edwards go back to 1989 with this superb police procedural film-noir with brilliant comedic moments between Al Pacino and John Goodman and erotic chemistry between Pacino and Ellen Barkin. 'Sea of Love' paved the way for the Femme Fatale films of the 1990s such as 'Basic Instinct'...

“A murder in the past. A mystery in the future!”  The marketing promises a 1960s nostalgia fest with bright colours and a pumping soundtrack. It is in fact a murder mystery with a touch of time-travel. In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards discuss why this fantastic and technically superb movie by Edgar Wright deserved a bigger audience and...

"The first rule of magic? Always be the smartest guy in the room." Pascal Fintoni and Roger Edwards look back at this exciting 2013 heist movie with a magical twist: the bank robbers are all masters of illusion. But was the 'Now You See Me' movie accompanied by a magical marketing campaign? We review the tactics and PR stunts and see whether they managed to wow audiences or leave everyone wanting...

"Murder was just the beginning." In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards explore the making and marketing of this lavish murder mystery with captivating performances from Kenneth Branagh and the ensemble cast. The posters and social media marketing campaign for Death on the Nile were visually stunning, some interesting and brave decisions were made...

"To Find The Truth, You Must Believe." This second X-Files film is a great detective style mystery but features none of the series usual UFO mythology or “monster of the week” storytelling and as a result did not get an entirely positive response from movie-goers. Plus, the marketing for the film fell well short of what was needed to promote 'The X-Files: I Want To Believe' against other releases...

" From The Terrifying Best Seller." This 1991 movie directed by Jonathan Demme is certainly terrifying in its own right. Starring Jodie Foster as Clarice Starling, Scott Glenn as Jack Crawford, Anthony Hopkins as Dr. Hannibal Lecter and Ted Levine as Buffalo Bill, this film has a long list of the most talked about scenes including the '...and a nice Chianti' moment of course! Pascal Fintoni and Ro...

“You can’t handle the truth.”  Pascal Fintoni and Roger Edwards go back to the early 1990's with this masterpiece directed by Rob Reiner and written by Aaron Arkin, based on his original play. Probably one the best known courtroom drama movies, with a perfect script where each line matters, great performances from all the cast without ever over-shadowing one another, and tense courtroom battl...

In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards look back at this dark satire about 24h news channels directed by Dan Gilroy and starring Jake Gyllenhaal, Rene Russo, Bill Paxton and Riz Ahmed. The approach to marketing 'Nightcrawler' is so entrepreneurial and almost matches the 'create your own luck' mindset adopted by the character Lou played Jake Gyllen...

"What do you get the man who has everything? Released in 1997, this psychological thrilled directed by David Fincher is so intriguing and keeps you guessing till the end. Pascal Fintoni and Roger Edwards discuss the impact of 'The Game' to late 1990's audiences, the performance of Michael Douglas and supporting cast, the city of San Francisco on screen, and they review the marketing campaign, in p...