Filling Seats: The State of Enrollment Marketing in Higher Ed

In this episode, you’ll hear from Mark Forehand who is Interim Vice President of Enrollment at Kennesaw State University. You'll hear him talk about: how Kennesaw State nearly doubled its total student body enrollment in a decade the importance of video to Kennesaw's online presence and how they create video without straining resources what channels are most effective for meeting massive...

In this episode, you’ll hear from Chelsea Holley who is the Director of Admissions at Spelman College. You'll hear her talk about: what shaping enrollment looks like for a truly unique institution like Spelman how social media has played a huge role in showcasing Spelman online and how they've done it with a small team what strategies she's using to retain her staff if pay raises ar...

In this episode, you’ll hear from Ben Congleton who is the CEO of Olark, which provides live chat for university websites. You'll hear him talk about: the importance of live chat, and what its benefits are over texting how different universities have utilized chat and what their successes have been how universities can manage live chat, even with a small or understaffed team 🎓 Learn more abo...

In this episode, you’ll hear from Hillary Kane who is the Chief Communications & Marketing Officer at a private law school in California. You'll hear her talk about: the most effective channels for different types of programs and audiences what prospective law students are looking for during their search what the future might look like for virtual or hybrid law programs 🎓 Learn more abou...

In this episode, you’ll hear from Bob Johnson who has been a consultant in higher ed since 2006 helping schools develop strong marketing communication strategies.  You'll hear him talk about: the top mistakes colleges and universities make on the website homepage critical information that could be missing from your school's academic program pages what's more important for your enrol...

In this episode, you’ll hear from Megan Moloney who is the Vice President for Marketing and Communications at Transylvania University. You'll hear her talk about: the collaborative, working relationship between university marketing and enrollment marketing what channels are most effective at different stages of the funnel how she uses her background in federal public affairs to navigate on-ca...

In this episode, you’ll hear from Jeremy Tiers who oversees Admissions Services at Tudor Collegiate Stratgies, which provides Advanced Recruiting and Training Strategies. You'll hear him talk about: why inconsistency and outdated tactics are the holding back enrollment marketers how enrollment leaders can create a better culture to retain staff what students truly want in terms of personaliza...

In this episode, you’ll hear from LaNelda Rolley who is the CMO at Nevada State College. You'll hear her talk about: the most effective channels for her school, which aren't print or email how she's using targeted social ads for different populations what growth has looked like for her school 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + conne...

In this episode, you’ll hear from Kevin Renton who is a Principal at eCity Interactive, a digital design and marketing agency based in Philadelphia. You'll hear him talk about: the different forms of personalization and how to best attain it an agency view of enrollment marketing how COVID has forever changed this industry (for the better!) 🎓 Learn more about StudentBridge 💻 Schedule a meet...

In this episode, you’ll hear from Tyler Peterson, Executive Director of Admissions & Financial Assistance at the University of Alabama at Birmingham and current president of SACAC.  You'll hear him talk about: how to engage employees through the great resignation his perspective on what schools are doing well (and not so well!) what to expect at the upcoming SACAC conference 🎓 Learn more...

In this episode, you’ll hear from Judith Stockmon who is the Assistant Dean for Graduate Enrollment at American University College of Arts and Sciences. You'll hear her talk about:  how an on-going collection of data guides their ability to recruit how her private sector experience shaped her view on enrollment as a consumer product now how analyzing data has revealed critical insights on the...

In this episode, you’ll hear from Dr. Kerr Ramsay who is the Senior Vice President of Enrollment at High Point University, a private university in North Carolina. You'll hear him talk about: how High Point is using print and email differently why enrollment marketing gets a bad rap what the future for enrollment might look like 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our...

In this episode, you’ll hear from Mariah Hughes who is the Director of Marketing and Public Relations at Eastern Maine Community College. You'll hear us talk about:  the importance of brand management and marketing at a two-year institution how Mariah gets it done as a one-person marketing operation how EMCC strives for access in its programs and offerings 🎓 Learn more about StudentBridge 💻...

In this episode, you’ll hear from Kylie Hall who is the Assistant Director of Admissions Communications at Georgia Southern University, a large public institution with three campuses in Georgia.  Kylie and I discuss: how Georgia Southern has grown enrollment during the pandemic by utilizing surveying in the yield process her view on collaboration between peers in higher ed a multi-channel approach...

In this episode, you’ll hear from Jonathan Clues who is the CEO and founder of StudentBridge.  We talk about: why Jonathan chose to work in higher education after being a professional racecar driver what he believes the future of higher education and enrollment marketing are his vision for how virtual experiences can complement existing in-person and on-campus tactics 🎓 Learn more about StudentBr...

New episodes release each month Learn what’s working to grow, shape, and sustain enrollment at colleges and universities, directly from fellow enrollment marketers, thought leaders, and edtech innovators. At StudentBridge, our goal is for every student to find the perfect fit and every school to fill every seat. We’ve been around for more than a decade, and we’ve partnered with 500 colleges and un...