Fi$H Factor With Mike Ungaro

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro, CEO of San Pedro Fish Market, breaks down why smart sponsorships aren’t about blank checks. They’re about shared stories and lasting impact. From slinging seafood out of a 200-square-foot corner shop to building a brand featured on Amazon Prime, Mike shares how Kings of Fi$H became a reality...

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with Kelly Esten, Chief Marketing Officer at Toast, the tech company powering over 140,000 restaurants worldwide. When San Pedro Fish Market had to relocate on short notice, Toast played a key role in helping the team get up and running. Toast has become an essential part of the bra...

Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro is joined by longtime friend and former fish market employee Bob Nizich—now an accomplished attorney and entrepreneur with deep roots in San Pedro. Bob started working at the fish market when he was just 13, but his connection goes back even further—delivering envelopes for Grandpa Macke...

Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with Diane Hund, Chief Marketing Officer at US Foods, to talk partnerships, innovation, and the tech-fueled future of foodservice from the National Restaurant Association Show in Chicago.  From high-volume operations to high-tech marketing, Diane and Mike unpack what it really...

Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Henry Ungaro joins his brother Mike to tell the wild, behind-the-scenes story of how San Pedro Fish Market didn’t just survive eviction—it turned a parking lot into a half-million-visitor pop-up empire. It’s 2023. The Fish Market is being forced out of its iconic waterfront location. No time, no blu...

Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro shares the high-stakes origin story behind San Pedro Fish Market’s most legendary dish: the World Famous Shrimp Tray. It’s 1982. The family’s in deep—operating out of a parking lot, drowning in debt, and racing to open by Good Friday. Then El Niño hits, soaking their only seating and thr...

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro is joined by longtime friend and business partner Albert Dweck—CEO of Duke Properties. When the family business was pushed out of its longtime home, Albert stepped in—not just to help, but to rebuild from the ground up. From negotiating multi-decade leases to scouting waterfronts and securing...

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with TV veteran Tim Wasmundt—executive producer of the Kings of Fi$H and the man behind the post production of hit shows like Bar Rescue and Iron Chef America. Tim is also the founder of Von Skye Productions. From navigating TV industry shakeups to telling powerful stories without s...

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this epic third episode, Mike Ungaro—CEO of the legendary San Pedro Fish Market and star of the Amazon Prime docuseries “Kings of Fi$H”—takes you back to where it all began: a tiny seafood stand run by two determined teenagers in 1956. From a humble 200-square-foot shop to a 55,000-square-foot waterfront institution,...

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro—CEO of the legendary San Pedro Fish Market and star of the Amazon Prime docuseries “Kings of Fi$H”—pulls back the curtain on how a family business built its own media empire. Discover how Mike took control of San Pedro Fish Market’s narrative, harnessed the power of social media, and turned a...

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this powerful first episode, Mike Ungaro—CEO of the legendary San Pedro Fish Market and star of the Amazon Prime docuseries “Kings of Fi$H”—shares his raw and deeply personal entrepreneurial origin story. From shoveling ice and scaling fish as a kid to escaping corporate burnout in the insurance and banking industries...

Fi$H Factor speaks to business owners, entrepreneurs, and fans of San Pedro Fish Market who want a deeper connection to the real work behind running a multi-generational business. These viewers aren’t just tuning in for entertainment—they’re absorbing lessons they can apply, whether launching a startup, managing family dynamics at work, or building a lasting legacy. The podcast offers more than a...