Lisa Ziegler
Field & Garden
Join Lisa Mason Ziegler on the Field & Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!
Author
Lisa Ziegler
Category
Podcast website
Latest episode
Nov 5, 2024
Where to listen?
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Episodes
#233: Ask A Florist with Ellen Frost of Local Color Flowers 11.04.2023 30:14
Today's episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. In this episode we instead did an Ask a Florist session with guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is not a flower farmer, but a designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our c...
#232: Big Changes, Lisa's School is Now On-Demand! 04.04.2023 24:27
Today I have BIG NEWS to share! For the first time EVER, my flower farming course is now available ON-DEMAND! Course: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! Who Is This Online School For? • Flower Gardeners who want to level up their game • Flower Farmers (Beginner To Advanced) Course Info: • Comprehensive Step-By-Step Guidance for growing, harvesting...
#231: Battle of My Head vs. My Heart 28.03.2023 24:30
I question everything this time of the season just before the farm bursts into bloom. Will it survive? What is eating that? Why this year? I must remind myself to step back and allow my mind to overrule my impulsive heart's reaction! Hope this brings you relief, Lisa Mentions Lisa's book: Cool Flowers Seed Starting Saturdays on YouTube Association of Specialty Cut Flower Growers (ASCFG) Shop...
#230: Pre-Chilled Tulips with Gretel Adams 21.03.2023 34:16
Think you can't grow tulips in your climate? Struggling with really short tulips? Have great tulips, but wish you had them earlier in the season? Gretel and I cover all this and more! Join me as I chat with Gretel Adams of Sunny Meadows Flower Farm in Columbus, Ohio. In this episode, we cover the timely topic of pre-chilled tulips, an option that might just be the solution for you! Included is a g...
#229: Takeover! Dave Dowling on Ask a Flower Farmer 14.03.2023 24:44
Today's episode features a takeover of our popular "Ask a Flower Farmer" live Q&A session on Instagram, hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies and More. Dave has such a wealth of knowledge to share! Here, he answers questions on a broad range of flowers, includ...
#228: Lisa Talks Seed Starting on The No-Till Flowers Podcast 07.03.2023 1:19:03
Feb 13 • 1:19:02 This episode is a draft and can't yet be heard by anyone but you. On episode 28 of The No-Till Flowers Podcast , Lisa Mason Ziegler joined host Jennie Love to discuss all things seed starting! Jennie's focus is on regenerative farming. She invited Lisa on the show to compare seed starting techniques and discuss methods that support superior seed germination and seedling growth...
#227: The Greatest Overwhelm of All: Success 28.02.2023 38:25
It is so easy to feel overwhelmed! I know because it is my natural reaction to a challenge or problem. I tend to tackle problems head-on, and then realize how I need to slow down for the many speed bumps so that I can get over them to reach the goal. Overwhelming. Looking in the rearview mirror, I see that not only have I come a long way, but that overwhelm was a necessary piece for me to succeed....
#226: Meet the TGW Customer Service Crew 21.02.2023 38:39
Take a glimpse behind the scenes! Join Lisa, Rhonda, Anne, and Layne for a fun conversation about how each of them became part of The Gardner's Workshop customer service team. As our TGW community grows we continue to focus on providing the very best experience for our customers, and these women are the backbone of that effort. Listen to some fun stories and fond memories, and know these ladies ar...
#225: Our Garden Love Story Continues 14.02.2023 26:02
Happy Valentine's Day, friend! Through all the ups and downs, I owe my success to the love and care of my husband Steve and my family. Here I take a moment to share our story and my gratitude. I hope that everyone finds love in their lives that is supportive and caring, and that we all will strive to give supporting love and care to others. Mentions Blog: A Garden Love Story: Lisa & Steve Ziegle...
#224: Are You a Gardener or a Flower Farmer? 07.02.2023 30:03
What is your point in growing cut flowers? Do you love gardening and sharing flowers? Or is your point to create income? Answering this question and drawing a line in the sand and doing it is liberating. The only wrong answer is not answering this question. Once you know where you want to head it is so much easier to get there. I hope this chat will provoke some thinking, "What is my point?" Pleas...
#223: Seed Starting Saturdays 04.02.2023 43:36
Today's episode features an excerpt from Lisa's show called Seed Starting Saturdays, a live video series born out of necessity during the pandemic. This show provided a way for Lisa to make an appointment to get her weekly sunflower planting done, while also creating an opportunity to interact with her followers live and answer questions. This episode from last summer covered a broad range of topi...
#222: Simple Success 31.01.2023 17:52
Some of the most successful businesses have a simple foundational offering. Don't feel pressured to add more and more--find your market and grow what sells over and over! P.S. Listen through to the end for a special note from Julia! Mentions We are so happy about our partnership with the Growing For Market Magazine ! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any prin...
#221: Catching up with Jennie Love of Love 'n Fresh Flowers 28.01.2023 48:19
Catching up on her farmer-florist business, in-person workshops, and the Philadelphia Floral Guild. Connect with Jennie: Love 'n Fresh website & Instagram , No-Till Flowers Podcast Online School: Farmer-Florist School: The Wedding Process with Jennie Love On-Demand Course: Making Workshops Work for You with Jennie Love On-Demand Course: Collectives 101 with Amelia Ihlo Philadelphia Floral G...
#220: Flower Farming Do's & Don'ts 24.01.2023 38:25
If I had the opportunity to restart my business today based on what I have learned since starting in 1998, these are some of the things that would change the course of my business. They seem so simple now, but when I was in the weeds-- I never even thought of these things! Hope they help! ~Lisa P.S. Listen through to the very end for an uplifting note from Jennifer! Mentions We are so happy about...
#219: Ask A Flower Farmer Takeover with Daniel of Petal Pickers 21.01.2023 57:22
Today's episode features a takeover of our popular "Ask a Flower Farmer" live Q&A session on Instagram, which was hosted this time by Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC. Daniel is a highly-successful 6th-year flower farmer growing in zone 8a and an alumnus of many of The Gardener's Workshop's online courses. Here, Daniel answers a broad range of questions on topics such a...
#218: Seize the Season! 17.01.2023 32:16
Don't let the off-season slip away. Make the most of the non-harvesting season by getting jobs done that help lighten the workload in the season. Restore Get those pebbles off your shoulders Get key steps on the calendar In-season meals Get smart: conferences, read books Find more customers Upgrade business practices Don't be afraid of: "You are only as solvent as your last sale". Keep up the hust...
#217: Three No-Till Cover Cropping Pitfalls with Jonathan Leiss 14.01.2023 39:00
In this special episode, Lisa speaks with Jonathan Leiss of Spring Forth Farm about three pitfalls related to cover cropping on the no-till farm: 1) planting cover crops without a plan to terminate them, 2) underestimating the amount of time needed to tarp a cover crop, and this not having beds ready when needed, 3) inadequate seed-to-soil contact when seeding. Lisa and Jonathan commiserate about...
#216: Simplicity Led to Success 10.01.2023 32:12
At the root of my flower farm's success is simplicity. I grew more volume of fewer types of flowers to experience higher profits with less loss. Volume and doing it over and over through the years led us to get better at it with fewer mistakes and mishaps. All good for the bottom line. I never got bored growing more of a variety of flower with fewer varieties because I wasn't relying on the flower...
#215: Flower Farmer Reminder List (Best of '22 Replays) 07.01.2023 39:21
Part of our "Best of 2022" replay series, listen again as Lisa offers some great tips for building a successful, profitable business! In this episode, I'm sharing the reminders I wish someone would have tapped me on the shoulder to say "Remember this!" If you are an avid gardener or as I was in the beginning, a gardener gone wild-- you can disregard this list. These reminders are for those that wa...
#214: Plan the Planning 03.01.2023 33:55
Use January to make the whole flower farming year better. Order the giant calendar and while you wait, fill your freezer with a few key meals to make farming a little easier once the harvesting starts. Mentions We are so happy about our partnership with the Growing For Market Magazine ! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Jumb...
#213: Lisa & Dave - Overcoming Challenges to Become a Flower Farmer (Best of '22 Replays) 31.12.2022 38:58
Part of our "Best of 2022" replay series, listen again as Lisa speaks with Dave Dowling about some of the challenges they overcame on their way to becoming flower farmers! Common challenges mentioned: Lack of Experience, No Cooler, No Acreage, No Greenhouse or Hoophouse, No Money, No Delivery Vehicle, No Tractor, Nowhere to sell flowers nearby, No Hired Help, Too Old, Single Parent, etc. Lisa & Da...
#212: Falling Short? Make a List. 27.12.2022 38:30
I am pretty quick to see all my mistakes and failures and let the wins sail off into the sunset never to be seen again. Making a list of where I started and where I am now is a beneficial way to know that I have come a long way, even though some days I feel like I am at square one. Make a list and save it for the hard days. ~Lisa Mentions We are so happy about our partnership with the Growing For...
#211: Growing Snapdragons with Dave Dowling (Best of '22 Replays) 24.12.2022 31:45
Part of our "Best of 2022" replay series, listen again as Lisa speaks with Dave Dowling about growing snapdragons! I've been growing snapdragons for over two decades and thought I had a handle on it---but NOT after this discussion with Dave Dowling! In this episode, we are talking about extending the harvest season, how to do that but variety selection, harvesting, conditioning, and more! This is...
#210: Why a Cutting Garden? 20.12.2022 22:15
As I look forward to next season, I am reminding myself of the roots of a cutting garden. Sometimes a refresher is all it takes to be inspired. Could you use some inspiration too? Listen in. Mentions We are so happy about our partnership with the Growing For Market Magazine ! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Book: Vegetabl...
#209: Growing Sunflowers with Jonathan Leiss (Best of '22 Replays) 17.12.2022 39:03
Part of our "Best of 2022" replay series, listen again as Lisa speaks with Jonathan Leiss of Spring Forth Farm about growing sunflowers! Talking about one of my favorite subjects with Jonathan Leiss of Spring Forth Farm located in Hurdle Mills, North Carolina: sunflowers. We both agree that sunflowers can be major contributors to the bottom line of most flower-growing operations. Jonathan's go-to...
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