Field & Garden

Just as promised, we are going through another of our School course lessons with the instructor!   Jennie Love's course: Farmer-Florist School Online: The Wedding Process is all about the business side of doing weddings--BUT here's the thing the lessons in this course can be applied to any flower-related business. From finding clients, marketing, managing bride customers, crop planning, top crops...

The Flower Farmer Show is a recording of my casual live discussion that is about all things flower farming that airs LIVE each Wednesday at 1 pm ET on Clubhouse.   In this episode, I am answering some questions submitted on The Flower Farmer Show Facebook Group , join us there!   Clubhouse: Join my Flower Farming Club . Download the Clubhouse phone app to join.   Visit our virtually Learning Cente...

Ellen Frost, a designer in Baltimore, MD, continues sharing her strategies of sourcing from local cut-flower growers.   In this episode with Ellen Frost she is sharing what we can expect from the 2022 wedding market. Plus, how florist sourcing local flowers and growers can best prepare for the coming season. Ellen discusses this and so much more plus answering your questions and we even hear from...

Ellen Frost, a designer in Baltimore, MD, shares in this episode how she continues to source from local cut-flower growers during winter.   Follow and share with florists and designers:   Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost   Instagram: Florists Buying Local Flowers   Facebook: Florists Buying Local   Live Show on Clubhouse : Join the Club : Dow...

In this episode, Ellen Frost, a designer in Baltimore, MD, continues sharing some of her strategies of how she continues to source from local cut-flower growers during winter: altering her designs.   Follow and share with florists and designers:   Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost   Instagram: Florists Buying Local Flowers Facebook: Florists B...

I know from firsthand experience how fear can derail us. I was so afraid of taking my flowers to that first florist I almost didn't do it! I'm sharing my experience of how I overcame that fear.   Learn more about me and my course: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More!

What is holding you back from pursuing your flower farming dreams? Is it because you don't think you have enough land, or a tractor, or even a greenhouse? I am living proof that to get in and start a flower farming business you do not have to have this long laundry list of what we think are "must-haves"!   Plus, in this episode, I am busting other common myths.   Friends, there has never been a be...

In this replay of The Florist Buying Local Show , Ellen Frost is sharing about some of the flower co-ops she does business with.   Follow and share with florists and designers:   Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost   Instagram: Florists Buying Local Flowers   Facebook: Florists Buying Local   Live Show on Clubhouse : Join the Club : Download the...

Friends, I am so pleased to introduce two ladies to you that I came to know as students of our courses. Both have gone on to become valuable team members here at TheGardenerWorkshop.com .  Please welcome Anne Phythyon of Franklin Flower Farm and Jessi Graven of Blue River Blooms .   I asked them to share some insights into our course communities and lessons, and how the courses have affected their...

Revisiting and reconnecting with why we are cut-flower grower business owners or aspiring to be.   There is only one person in a business that can change the way business goes -- the person at the top, us. Burnout and overwhelm are most often self-induced problems, and we allow it.   It doesn't have to be this way.  Hope this gives you ideas and hope.    ---Lisa

The Flower Farmer Show is a recording of my casual live discussion that is about all things flower farming that airs LIVE each Wednesday at 1 pm ET on Clubhouse.   In this episode, I am talking with Val Schirmer about forcing amaryllis & paperwhite bulbs and her online course.   Clubhouse: Join my Flower Farming Club . Download the Clubhouse phone app to join.   Visit our virtually Learning Center...

I believe this topic is the one piece of going with locally grown flowers that holds conventional florists and designers back from taking the local plunge. But as Ellen reveals in this episode, that with a different approach to selling weddings locally grown flowers actually opens the door to new markets and allows the creative juices to really start flowing.   Follow and share with florists and d...

Florist Buying Local is a movement. It is the effort of Ellen Frost, the owner of the Local Color Flowers that is leading the way for florists and designers to learn that it is possible and profitable to source locally grown flowers.   In this episode, Ellen shares the process she follows sourcing thousands of stems of locally grown flowers for this 6 wedding weekend that also has other events.  ...

Folks this is the first time I've offered something like this. In this series of six episodes, I am going to walk with you through our flower-based business courses, course-by-course, session-by-session along with the respective instructors.   We will be answering all those questions we hear over and over like: Who is this instructor to teach this course? Who should take these courses? What exactl...

I haven't done this before. Running you through our flagship course, class-by-class, session-by-session Flower Farming School Online- The Basics, Annual Crops, Marketing, & More!    I'm sharing the lessons, topics, what I was thinking, and why I felt like it is important. Plus, I'm answering those questions I hear the most and sharing what some of my students are saying about the course.    I love...

Well, folks after 23 years of intense flower farming (and lots of other stuff) we are transitioning my urban flower farm into a Virtual Learning Center. The only real change is we are no longer selling flowers---we are still growing a huge garden as in the past but with a different purpose: for teaching. This will allow us to focus our efforts on helping others grow!   This is an exciting shift an...

This is a recording of our casual show that airs live each Wednesday at 1 pm ET on Clubhouse.   In this episode, Dave Dowling joins us to help navigate wholesale purchasing.   To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live.   Visit TheGardenersWorkshop.com online gard...

This is a recording of our casual show that airs live each Wednesday at 1 pm ET on Clubhouse.   This episode shares some of the tips and tricks of efficiencies we learned on the farm.    To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live.   Visit TheGardenersWorkshop.com...

This is a recording of our casual show that airs live each Wednesday at 1 pm ET on Clubhouse.   This episode shares the additional Cool Flowers we added since the book was published.   To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live.   Learn more about Cool Flowers HER...

This is a recording of our show that airs live each Wednesday at 1 pm ET on the social media app Clubhouse.    To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live.    This episode shares the up and downs of not sticking with your timing to plant cool-season hardy annuals....

Talking about my book Vegetables Loves Flowers and how it is truly a snapshot of how I garden and farm. Kinda the driving forces behind why and how I do what I do.    I am a very simple-minded person and tend to do things in a straightforward manner. In fact, so simple most people either miss my point or just don't believe it really works that way.    Grab an autographed book here .   Request the...

Listen in on a conversation I had with Jennie Love talking flower coolers. We met up on Instagram Live and talked about our coolers and answered many of the questions submitted.    Mentions:   FREE Webinars to request: Growing Dahlias for Weddings Navigating Covid as an Event Florist   Jennie's online courses: Making Workshops Work for You (available anytime) Farmer-Florist School Online: The Wedd...

Are you overwhelmed by social media? If so my friend, you are not alone. I use to be right there with you.    We have to face the reality that social media is important for your business when you manage social media, not let social media manage you.    Food for thought mentions in the podcast from my online course Flower Farming School Online:  Why social media matters to your business  Where to s...

This week learn how cold-season hardy annuals don't just survive cool-to-cold weather, but thrive in those conditions. Overcome the fear and frustration of planting this group of spring-blooming flowers.   Resist the urge to complicate when to plant this group of flowers. Do Week 1's homework and bring it to Week 2 to learn what flowers to plant when!   Watch the videos and request the resources:...

Remember, it's not about you when deciding how-to start seeds.   Often I hear folks speaking of why they decided on which method of starting their seeds and honesty, their reasons had nothing to do with the best method for a particular seed!   Here's the thing, once you realize that seed starting can be easy once you know what it needs and give it to them— success is eminent. It is really that sim...