Field and Garden with Lisa Mason Ziegler

Growing, giving, and receiving cut flowers is good medicine for whatever ails you. I learned this firsthand from Stevie’s mom's memorial service. The stories of Ruby sharing my flowers amongst the thousands of pound cakes she baked and shared were evidence of the power of flowers. Sharing them is an excellent ending to a flower's journey. Mentions Lisa's newest book: ⁠ The Cut-Flower H...

Enjoy this short podcast to get relieved of the pressure to start seeds now. ~Lisa In the episode, I share the reality that this rush and pressure we feel to start seeds in early spring is a result of marketing, and it is not the only time to start seeds! In fact, many of us could start seeds all 12 months of the year. I hope this gives you the nudge to jump in where you are and not feel like you&...

This time of year we have lots of folks reaching out because of fears they are experiencing about their  Cool Flowers  facing cold weather. I understand and suffer from the same thing from time to time. It’s natural, and we need to do all we can to meet their needs to maximize success. This chat I hosted includes encouragement and some steps to follow that stack the cards in favor of your cool-sea...

In this encore presentation of Lisa's very first episode of Field & Garden , she covers a couple of really big topics:   1) How NOT to freak out if you decide to peek under your row covers in mid-winter, and 2) How to use this time to harness the power of succession planting as you plan out your bed space throughout the coming year. As avid cut flower gardeners and farmers, we know t...

Tests and lessons (failures!) lead to perseverance. Perseverance is a required ingredient for a small business. We must continue despite failures, difficulties, or opposition. Don't give up or give in to fear. Facing fear in business never ends, so we must all learn to overcome it. ⁠⁠⁠ Remember... "Fear is a mile wide, but only an inch deep." - Lisa Z. Mentions Shop the TGW Online St...

Join Lisa, Dave, and Gretel as they discuss the Flower Farming School Online Trio Sale. The culmination of several years of work, these schools are being offered as a complete set for the first time, and for a limited time only. Students now have the opportunity to gain immediate access to beginner through expert-level teachings for cut flower farming, both in the field and in structures, in a for...

Did you know that we have another podcast series? It's called Seed Talk with Lisa & Layne, and it's become really popular! This is their top podcast episode of 2023, the one with the most overall listens, and it's the first episode in a 3-part series about cut-and-come-again Cool Flowers. If you like this one, please consider subscribing to Seed Talk wherever you get your podcasts....

*Winner Best of 2023* This podcast had the most listens this year! If I had the opportunity to restart my business today based on what I have learned since starting in 1998, these are some of the things that would change the course of my business. They seem so simple now, but when I was in the weeds-- I never even thought of these things! Hope they help!  ~Lisa P.S. Listen through to the very end...

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. Guest-hosted by Dave Dowling of Ball/ColorLink, who is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave has such a wealth of knowledge to share! Here, he answers questions about lots of pl...

I'm looking over my shoulder as I begin to firm up my business goals and plans for 2024. Lessons learned and reminders of advice given is good food for thought. Learning to say no to great ideas that aren't in my wheelhouse is at the top of my list. Mentions The Book That Changed My Life: ⁠Interview with Lynn Byczynski⁠ Pre-Order Now: The Cut-Flower Handbook ⁠⁠⁠Shop the TGW Online Store fo...

I find that many people struggle and quit flower farming before they really get started. Why do they quit? Not because they aren’t trying, but because “they don’t know, what they don't know” and get burned out doing the wrong stuff. How do you learn the right stuff? Networking with those who are ahead of you in their business journey. Mentions December 9, 2023: Gratitude Open Warehouse Lisa&#3...

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest-hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave has such a wealth of knowledge to share! Here, he answers questions ab...

Join Lisa Ziegler and Jessi Graven as they discuss the writing of The Cut-Flower Handbook . This book is scheduled for release in February 2024 and is available for pre-order now. Pre-order The Cut-Flower Handbook directly from TGW to get our FREE bonus resources! Details HERE. Mentions Lisa's book, The Cut-Flower Handbook ⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠...

Join me as I catch up with Gretel Adams of Sunny Meadows Flower Farm in Columbus, Ohio. In this episode, we talk about how life on the farm has changed with the addition of their first child, get an update on their flower farming biz, and learn of another big development in Steve & Gretel's farm and home life. Listen in for the scoop on Sunny Meadows! Mentions Flower Farming School Online:...

Dried Flowers = Added Value! My goal was to always sell it all fresh, but, there are always leftovers, right? Why not hang them to air dry and sell them as added-value products? Dried flowers are back in vogue and an excellent cash crop to sell alongside your fresh fall flowers and those holiday-blooming bulb containers. Dried straight bunches, bouquets, and wreaths are all in demand. Mentions Abo...

In this very special episode, TGW staffer Jessi Graven guest hosts as she visits fellow TGW student and established flower farmer Michelle Wheeler of River Bend Blooms in Kentucky! Here, Michelle tells the story of how she came into flower farming, how the business has grown, the selling outlets she's utilizing, and discusses her plans for the future. During the farm tour, she shows us the wil...

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer, hosted by Jennie Love of Love ’n Fresh Flowers. Jennie is a well-known and highly sought-after farmer-florist in Philadelphia specializing in field-to-vase wedding and event work. She is also the author of two of our online courses: Farmer-Florist School Online: The Wedding Process...

Time for another great chat between Lisa and expert cut-flower grower, Dave Dowling! Dave is also a bulb and plant broker, and the author of our online course:  Flower Farming School Online: Bulbs, Perennials, Woodies, and More.  In this episode, Lisa & Dave talk about the many ways they've sold their flowers, and how you could be selling the flowers that you grow, too. Topics include: Im...

What does trusting the process mean? Learning the steps and just keep doing them. I lean on mentors, teachers, organizations, resources, and team members. Everyone needs them all. Business is an ever-evolving and changing force meaning every day has scary stuff— we need backup. Doing this podcast reminded me that all will be well. ~Lisa MENTIONS We are so happy about our partnership with the  Grow...

Get your notepad ready! This is an information-packed crash course in lily succession planting from expert grower and bulb broker, Dave Dowling. Dave is also the author of our online course:  Flower Farming School Online: Bulbs, Perennials, Woodies, and More.    In this episode, Lisa & Dave cover lily succession planting from start to finish! Topics include: Why to succession plant lilies I...

Coming out of the dog days of summer is the time to consider: what are my flower needs for next season? While it is fresh in your memory, consider "Where am I selling and when does it start?" These guiding principles will lead you to what you should grow, how much, and when the blooms should begin. Mentions: Our Online Mini-Workshops Seed Starting Saturdays on YouTube Check out the app f...

Please enjoy this replay of a webinar that Lisa did with Jennie Love called “Top 5 Mistakes New Farmer-Florists Make.” Jennie & Lisa put this one together with the hope of helping new farmer-florists avoid some common pitfalls - all mistakes that Jennie admits to making herself when she was first starting out. There are some great tips here!  Mentions Jennie's Free PDF:  Favorite Suppliers...

Do you love the processes of starting, growing, and harvesting lots of cut flowers, but don’t really want to go into business? That is totally doable and in my book, an even higher calling! Mentions We are so happy about our partnership with the  Growing For Market  Magazine !  A tremendous resource.  Use the coupon code: WORKSHOP to get 25% off  any print or digital subscription. Lisa's cours...

Today’s episode is a chat that Lisa recently had with Tammy Osselaer, owner of Little Petal Farm in Noblesville, Indiana. During this conversation, they chat about retail sales, farmers markets, the importance of weeding regularly, AND how flower farmers are ALWAYS learning. Listen in to hear how Tammy’s long-time passion for gardening flourished into a thriving flower farm and retail store a few...

Lisa recently had a chat with Debra Prinzing to celebrate the 10-year anniversary of the Slow Flowers Podcast. As part of the festivities, Slow Flowers is reairing selected episodes from each year of the podcast, and Debra chose Lisa’s episode for the second year, which was 2014. During this conversation, which originally aired on Instagram Live, Lisa and Debra get a rare chance to reminisce and c...