Female Startup Club

Today we are learning from Dee Charlemagne who is the co-founder of AVEC Drinks.  Made with real fruit juice, low or no sugar, and natural botanicals, Avec’s drinks are the better-tasting — and better for you — mixers you deserve. Now before we get into it - there are so many pieces of gold in this episode, we chat through the money stuff, selling through 100,000 units in the first year in busines...

Today on the show we have Alexandra Fine. One of the women behind Dame. Dame is leading a sexual wellness revolution as a women-powered resource for game-changing products for pleasure and supportive content. Through in-depth research, smart design, community input, and plenty of empathy, the Dame team has designed a line of exceptional tools to enhance sexual wellness for vulva-havers and their p...

LINK TO SURVEY HERE In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. Links we mention: Spark Tank Pitch Application Hype Club If you have something you want me to cover, reach out on Tw...

Today on the show we’re learning from Erin Carpenter - the dancer turned entrepreneur behind Nude Barre. She bootstrapped this business for a good 10 years before things really started get veryyy interesting. We talk about that 10 year grind to overnight success. The investment she got from Serena Williams and 1 thing to remember about affiliates. Nude Barre is a high-performing bodywear brand red...

Today we’re chatting with Farah Jesani, founder of One Stripe Chai, we’re chatting through the B2B side of the biz and what happened when she need to pivot last march, and her advice to entrepreneurs in the beverage space coming into 2022. One Stripe Chai is a woman-owned South Asian beverage brand that offers authentic, small batch masala chai concentrates and blends, crafted to be enjoyed from t...

FIND THE SURVEY HERE In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on Twitter or Instagram. In partnership with Klaviyo, the bes...

Today on the show we have Lulu Liang. Girlboss CEO, Entrepreneur and all round legend. We cover so many good things in this episode, like how she joined a business at 23 and became the ultimate operator within it, taking the brand through an exit to become CEO. Her thoughts on taking a brand from 0-1 vs 1 and up and her new gig as CEO of Girlboss. Cool stuff. LINKS WE MENTION: Girlboss Website Gir...

Today on the show we’re learning from Dr. Amy Divaraniya, the founder of Oova, a women’s health company.  She has more than 10 years of experience as a data scientist and has both led and published original research in the areas of personal genomics and biomarker discovery. Her solid understanding of biology and being able to apply complex analyses have led to innovative projects in the healthcare...

In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on Twitter or Instagram. In partnership with Klaviyo, the best email marketing too...

Today on the show we’re learning from Ashleigh Hinde, the Founder of a company called WALDO.  Now let me just tell you, this episode is so. damn. good. We get into some nifty tips on how to look at market research and validate your idea, a super hack for outdoor advertising and things to think about if you’re going down the track of subscriptions.  If you haven’t heard of WALDO yet, they are an in...

Today we are learning from Lisa Creaven, one of the Co-founders of Spotlight, which she’s built alongside her sister Vanessa Creaven.  Spotlight is a dentist-created oral care brand made with the highest efficacy ingredients to put a smile on peoples' faces for joy, confidence, and positivity. Now something I didn’t know is that the mouth is 50x more absorbent than the skin so what you put in your...

In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. Watch Gloria's free masterclass here If you have something you want me to cover, reach out on Twitter or Instagram. In partnership with...

Today we’re learning from Morgan McLachlan, a master distiller and co-founder of AMASS.  This was an insightful episode for those of us venturing into the alc and non alc space. We cover learnings around the legalities when it comes to spirits vs non alc. We talk through the key hire you need in this space and why you don’t need an MBA to build a successful brand. Save your dollars and use it as s...

Today we’re learning from Chao Wang, the founder of the kids subscription clothing company Dopple. We chat about her journey in scaling this business by doing things that aren’t scalable - like building a 10k person waitlist with $0 spend, along with some other really cool gems of info behind the scenes of building this company. If you haven’t heard of Dopple it was founded in 2017 by Chao and Jan...

In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on Twitter or Instagram. In partnership with Klaviyo, the best email marketing too...

In today’s episode we are learning from Hannah Diop, the Founder of Sienna Naturals. What I love about this episode is the perseverance that Hannah has undertaken into creating the brand that we see today. Starting in 2012 it took multiple pivots and years of iterating and tweaking her approach before things really caught steam in 2020. As they say, Rome wasn’t built in a day and overnight success...

On the show today I’m chatting with Tracy Tutor.  Tracy is a top real estate agent at Douglas Elliman Beverly Hills, consulting with some of the world's leading architects and developers. She is the first and only female cast member on Bravo's Million Dollar Listing LA. She is a best selling author, her book is called Fear is just a 4 letter word and now she adds wine brand owner to her resume.  W...

In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on Twitter or Instagram. In partnership with Klaviyo, the best email marketing too...

Today on the show we’re learning from Ashley Selman, one of the co-founders behind heywell. If you're in the beverage industry THIS is an episode for you. We talk through how to approach a launch and some real game changing alternative channels to market through.  Ashley and Britt founded heywell on a mission to make wellness more simple and accessible for everyone every day. They found wellness s...

Today on the show we are learning from Olivia (or Liv as I know her!) Koennecke, Founder of luxury pyjamas brand Maison Essentiele. If you’re in the fashion industry this is such an amazing deep dive on things you should be considering when it comes to capital, how to go about getting a retailer like Net-A-Porter and Bloomingdales, and her thoughts behind gifting high priced products to influencer...

In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on Twitter or Instagram. In partnership with Klaviyo, the best email marketing too...

Today we are learning from Sarah Forrai, the female founder of Contour Cube™ which you might be familiar with on TikTok.  From 3D printed prototype to sell out success the revolutionary facial icing product Contour Cube is now TikTok famous having been viewed by over 25M people, gaining a global customer base and a following of over 150K. The Australian designed Contour Cube™ is a facial icing too...

Today we’re learning from Britta Cox who is the founder behind a brand I am sure you’ve heard about - AQUIS. She started this brand in 1990 which makes it almost as old as me and she’s still showing up everyday as excited as ever to learn and expand and grow which is truly something special to see.  We’re talking through her journey in the early years when she was literally faxing her manufacturin...

In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.  If you have something you want me to cover, reach out on Twitter or Instagram. In partnership with Klaviyo, the best email marketing to...

Today we’re learning from a swimwear entrepreneur about how she’s built her brand and what she attributes the success to, Oleema Miller. MIKOH is the bikini brainchild of Oleema and Kalani Miller, the California born & bred sister duo.  The sisters were raised as a family of creatives and surfers inspiring their authentic love for the ocean. Founded in 2009, MIKOH was conceptualized from the simpl...