Female Startup Club

Today on the show we’re learning from Katie Spies, founder of Maev. Founded in 2020, Maev started as a collective of dog parents who wanted better for their dogs. After Katie’s adopted dog George experienced a health scare, she turned her focus to nutrition to keep him healthy and happy. With help from her pet parent community, she began conducting deep research into the modern dog’s biological ne...

I hope you loved the format last week, where we took a deep dive into the beauty space, because we’ll be following in those footsteps again this week. Strap yourself in, as I take you through the seven biggest learnings our founders have picked up from hustling in the notoriously tricky beverage space, through a pandemic! Let’s get straight into it. Learning number one is that your product absolut...

Today on the show we’re learning from Kayla, the founder of Agua Bonita. Agua Bonita is a Latina-owned beverage company making the first better-for-you aguas frescas on the market. A modern take on a traditional Mexican fruit drink, their aguas frescas come in ready-to-drink 12oz cans, made with real fruit, low sugar, and fun flavors (like mango habanero). And this story is a wild one. I actually...

Today on the show we’re learning from Kayla, the founder of Agua Bonita. Agua Bonita is a Latina-owned beverage company making the first better-for-you aguas frescas on the market. A modern take on a traditional Mexican fruit drink, their aguas frescas come in ready-to-drink 12oz cans, made with real fruit, low sugar, and fun flavors (like mango habanero). And this story is a wild one. I actually...

Today we’re learning from That Pommie Girl, Sarah Ashcroft. If you know her, you’ll know of her super cool blog called That Pommie Girl she started in 2013 that’s lead her down a path of exciting entrepreneurship. After working on her blog for a number of years Sarah started SLA The Label in June 2019. Originally born out of Sarah’s love for airport outfits, she had become known amongst her follow...

Today we’re learning from That Pommie Girl, Sarah Ashcroft. If you know her, you’ll know of her super cool blog called That Pommie Girl she started in 2013 that’s lead her down a path of exciting entrepreneurship. After working on her blog for a number of years Sarah started SLA The Label in June 2019. Originally born out of Sarah’s love for airport outfits, she had become known amongst her follow...

Hey and welcome back to the show! It’s Doone here, your host and hype girl. Thanks for tuning in to the solo episode for this week, where we’ll be taking a deep dive into the beauty space, going over the biggest learnings our multi-millionaire beauty-founder-guests have gained from founding and building the brands absolutely killing it in their space right now. So Let’s get straight into it.  Lear...

Today we’re learning from Lilly Sparks, founder of afterglow. Afterglow is introducing a new category called erotic wellness and they’re building an online universe—where porn is made by and for the feminine gaze. A universe where doing guided masturbations and partner exercises is just as normal as reading the morning paper. Where women can be both celebrated and centered. In this episode we talk...

Today we’re learning from Lilly Sparks, founder of afterglow. Afterglow is introducing a new category called erotic wellness and they’re building an online universe—where porn is made by and for the feminine gaze. A universe where doing guided masturbations and partner exercises is just as normal as reading the morning paper. Where women can be both celebrated and centered. In this episode we talk...

Today we’re hearing an incredibly inspiring story from Nitasha Mehta, a woman I met in New York who works in the CPG space for a company called Boxed. And why I wanted to share this story with you is to show you how much impact you can create in the world, even without jumping straight into starting a business. I think it’s an important reminder that you can create significant impact at your place...

Hey and welcome back to the show! It’s Doone here, your host and hype girl. In this solo episode, I will talk you through a few, just a few, of the many mistakes I’ve made with my different attempts at business. And, let’s be honest this is a just handful that I’m not so emotionally scarred from that I can actually talk about. There’s probably another handful that I’ve blocked out of my mind. It’s...

Today we are learning from Lisa Guerrera, the founder of Experiment Beauty. Chances are you’ve seen this brand on Instagram or Tiktok, but if you haven’t Experiment is a chemist-led brand building science-backed beauty 2.0. They're rebranding what a science-backed beauty brand feels like for the next generation of consumers and also what it looks like. All of their products are clinically backed,...

Today we are learning from Lisa Guerrera, the founder of Experiment Beauty. Chances are you’ve seen this brand on Instagram or Tiktok, but if you haven’t Experiment is a chemist-led brand building science-backed beauty 2.0. They're rebranding what a science-backed beauty brand feels like for the next generation of consumers and also what it looks like. All of their products are clinically backed,...

Today we’re learning from Galyn Bernard, founder of Primary. Primary is a non-gender, sustainable and inclusive kid’s clothing brand rewriting the rules for what kids wear every day. The brand creates timeless essentials at great prices all while keeping kids comfortable at home, the playground and school. An all inclusive, non-gendered brand, Primary provides quality fabrics in every style and co...

Today we’re learning from Galyn Bernard, founder of Primary. Primary is a non-gender, sustainable and inclusive kid’s clothing brand rewriting the rules for what kids wear every day. The brand creates timeless essentials at great prices all while keeping kids comfortable at home, the playground and school. An all inclusive, non-gendered brand, Primary provides quality fabrics in every style and co...

Today we are learning from Dee Charlemagne who is the co-founder of AVEC Drinks.  Made with real fruit juice, low or no sugar, and natural botanicals, Avec’s drinks are the better-tasting — and better for you — mixers you deserve. Now before we get into it - there are so many pieces of gold in this episode, we chat through the money stuff, selling through 100,000 units in the first year in busines...

Today we are learning from Dee Charlemagne who is the co-founder of AVEC Drinks.  Made with real fruit juice, low or no sugar, and natural botanicals, Avec’s drinks are the better-tasting — and better for you — mixers you deserve. Now before we get into it - there are so many pieces of gold in this episode, we chat through the money stuff, selling through 100,000 units in the first year in busines...

Today on the show we have Alexandra Fine. One of the women behind Dame. Dame is leading a sexual wellness revolution as a women-powered resource for game-changing products for pleasure and supportive content. Through in-depth research, smart design, community input, and plenty of empathy, the Dame team has designed a line of exceptional tools to enhance sexual wellness for vulva-havers and their p...

Today on the show we have Alexandra Fine. One of the women behind Dame. Dame is leading a sexual wellness revolution as a women-powered resource for game-changing products for pleasure and supportive content. Through in-depth research, smart design, community input, and plenty of empathy, the Dame team has designed a line of exceptional tools to enhance sexual wellness for vulva-havers and their p...

In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.  If you have something you want me to cover, reach out on Twitter or Instagram. In partnership with Klaviyo, the best email marketing to...

Today we are learning from a dear friend of mine, Mimi Ikonn. She is a woman of many talents and has founded multiple successful businesses such as Luxy Hair which she bootstrapped through to an exit a few years ago, Love Hair, and in more recent years Intelligent Change. A company that creates products to enrich your life like daily gratitude planners and productivity planners. You might be famil...

Today we are learning from a dear friend of mine, Mimi Ikonn. She is a woman of many talents and has founded multiple successful businesses such as Luxy Hair which she bootstrapped through to an exit a few years ago, Love Hair, and in more recent years Intelligent Change. A company that creates products to enrich your life like daily gratitude planners and productivity planners. You might be famil...

Today we’re learning from Jane, the founder of Harper Wilde.  Founded in 2017, Harper Wilde is a direct-to-consumer, ‘underthings’ brand for women. Frustrated with the over-priced, hyper sexualised intimate apparel industry, Wharton graduates and co-founders Jane Fisher and Jenna Kerner set out to change the conversation by building everyday bras that are ethically made, fairly priced, and comfort...

Today we’re learning from Jane, the founder of Harper Wilde.  Founded in 2017, Harper Wilde is a direct-to-consumer, ‘underthings’ brand for women. Frustrated with the over-priced, hyper sexualised intimate apparel industry, Wharton graduates and co-founders Jane Fisher and Jenna Kerner set out to change the conversation by building everyday bras that are ethically made, fairly priced, and comfort...

Today we’re learning from Daniela Vianna, the founder behind Ephemeris. Ephemeris is the startup merging technology and astrology to deliver tangible and digital products designed to help people navigate the magical adventure of understanding themselves, the cosmos, and the connection therein. And this conversation is so interesting! One thing I didn’t know that astrology was in an actual grey are...