Female Founder World

We have Bunny Ghatora, cofounder of Blume on the Female Founder World podcast with Jasmine Garnsworthy!  Blume started as a period subscription box and soon pivoted to a Gen Z-focused beauty brand. In 2019 Bunny and her cofounder (and sister) raised a $3M in a seed round—and quickly became one of the gen z beauty brands to cut through what is a very (very!) crowded skincare space right now. Today...

We have Jamie Norwood, cofounder of Stix, on the Female Founder World podcast! Stix is a direct-to-consumer women's health business that delivers pregnancy, yeast infection and UTI tests to your home (because not everyone is cool with hanging out in this aisle at CVS). Jamie and her cofounder Cynthia launched in 2019 with a bootstrapped budget and a Shopify landing page, and have gone on to raise...

Meet Olivia Deramus, the bootstrapping baddie behind Communia, a social media app for women and marginalized genders to connect on taboo topics like money, sex and mental health, in a way that doesn't happen on Instagram and Twitter. Communia now has over 100,000 downloads and over 20,000 daily users. Olivia experienced sexual assault at university. It changed the trajectory of her life and was th...

Bala cofounder, Natalie Holloway, is today's guest on the Female Founder World podcast! Tune in to learn how Bala turned a $10,000 investment into a brand hitting $20 million in revenue by its third year in business—through influencers, press and partnerships. We've got Natalie's biz tips and strategies in this episode of the Female Founder World podcast with Jasmine Garnsworthy. Links Learn more...

Nathalie Walton built a career in tech before becoming an Expectful user and fan—at the time the app was solely focused on pregnancy meditation. Today, they're a leading tool for expectant mothers with over 500,000 users, and as of January 2023, Expectful’s been acquired by Babylist! Nathalie was asked join as a late-stage co-founder and CEO. Her first task was raising over $4M to pivot the app to...

We have Kaylin Marcotte, founder of Jiggy Puzzles, on the Female Founder World podcast! Kaylin was the first employee at successful media startup The Skimm, and started puzzling to unplug from work. It gave her the idea for Jiggy Puzzles: frameable, art-focused puzzles highlighting the designs of female artists. Three years later, she’s sold over 250,000 puzzles and hit $1 million in yearly sales....

Alicia Scott started Skinny Dip Cosmetics with a $150 investment and a dream of inclusive makeup for melanin-rich skin . Never heard of them? That because Alicia actually renamed her business baby to Range Beauty after hitting some legal trouble with a name and getting a tweet raving about her makeup that said, “Now this is range.” In that moment, Range Beauty was born. The name stuck, with sales...

Sandy Lin's a content creator with 500,000 TikTok followers, and the founder of Creobase, the Hubspot for creators. During this chat with Female Founder World host Jasmine Garnsworthy, Sandy shares her experiences and lessons launching and closing a consumer brand, building a tech company, and growing a huge following on social media.  Links Find Sandy Lin on TikTok: @bysandylin Become a Business...

We’re answering a listener question on the Female Founder World pod today! It’s like an advice column for your ears.  Let us know what you think about this new solo episode format by shooting over a DM on Instagram @jasminegarnsworthy or @femalefounderworld. And let us know how you would handle this over in the Female Founder World community on Geneva.com: https://links.geneva.com/invite/00c30313-...

We’ve got Jess Hatzis on the Female Founder World podcast! Jess is the cofounder of Frank Body, one of the OG Instagram-brands that grew into company on track to hit $100M in annual sales (!!). Jess and her cofounders bootstrapped the body-care business after first pooling together $10,000, and launching with a very distinct, cheeky tone of voice. By the end of their third year in business Frank h...

Michelle Cordeiro Grant is BACK on the Female Founder World podcast with Jasmine Garnsworthy.  Michelle built and sold her first business, an underwear company called Lively, for $105 million within just three years. Now, she's entering the beverage space with an energy drink geared towards women. Her new business Gorgie is going to be huge, and we have a front row seat to watch how she's starting...

We have Michelle Hu on the pod! Michelle'ss the founder of Etoile Collective, a brand known for cute beauty accessories, mirrors, and cases.  She started the business from her bedroom in Melbourne, Australia back in 2016, with just 30 acrylic makeup organizers. She created an Instagram account, built a scrappy website and over the course of a month, sold those 30 organizers. Six years later Etoile...

Siff Haider, cofounder of Arrae, is today's guest on Female Founder World with Jasmine Garnsworthy. Siff started her career in journalism, running a blog on the side until it took off and became her full-time gig. When Siff came up for the idea for a natural supplement company, Arrae, she teamed up with her partner and used their weddings savings to launch the brand. As a bootstrapped business, in...

We have a gift for all our besties who aren't based in LA and missed our recent Female Founder World Networking Pop-Up in partnership with Shopify LA: a live recording from the panel! Make sure you're on our email list to get notified about the next event in your city: www.femalefounderworld.beehiiv.com Panelists: Amy Liu, the founder of Tower28, a clean, vegan, cruelty-free cosmetics known for be...

Iskra Lawrence, founder of Saltair, is today's Female Founder World guest! Iskra is a model and body image activist who built a 5 million-strong Instagram following before launching her inclusive body care brand, Saltair. Iskra partnered with The Center, a brand incubator, to launch Saltair. She tapped their expert team to help launch and scale the business without hiring a full team. Without the...

Melanie Masarin, founder of Ghia, is today's guest on Female Founder World with Jasmine Garnsworthy! After leaving a senior-level gig at Glossier, Melanie launched her chic non-alc beverage business. Today Ghia has more than 1,100 wholesale accounts and is a leader in the sober-curious movement. Eavesdrop on this chat with Jasmine and Melanie to learn how Melanie engineered a $13k launch day and b...

Jing Gao's the chili crisp queen behind Fly by Jing and today's guest on Female Founder World with Jasmine Garnsworthy! Listen in to learn Jing's hard-learned lessons about business partnerships, gaming the Kickstarter algorithm, and how to 10x your food business in its second year. Links Join the community and come to an event: www.femalefounderworld.com  www.instagram.com/jasminegarnsworthy www....

For our 100th episode of Female Founder World, we're doing something a little different! Get to know our host and creator of Female Founder World, Jasmine Garnsworthy, in this special bonus episode.  Links Gorgias: https://www.gorgias.com/  Join the community and come to an event: www.femalefounderworld.com  www.instagram.com/jasminegarnsworthy www.tiktok.com/@jasgarnsworthy  Sign up for the newsl...

Tiffany Ju is our guest on Female Founder World! Tiffany’s bootstrapped hair accessory brand, Chunks, hit $40k in sales in her first year, $500k in year two, and in her third year, 2021, made over $1 million in sales—all without paid ads.  After being let go from her first 9-5 job in 2012, Tiffany began building her first business. She started dying tights in her kitchen and selling them on Etsy,...

We have Squigs founder Nikita Charuza on Female Founder World! Before launching her Ayurvedic haircare brand, Nikita was a fashion editor. And, in the six months since her brand launched, Nikita landed more than 50 press articles about Squigs, including in Vogue, Byrdie, Allure, Glamour, Teen Vogue, Nylon, and more publishers—all without working with a PR agency.  How did she do it? Listen to epis...

Karen Danudjaja, the bootstrapping baddie that built Blume to $7.5 million in sales and 2000 stockists (including Wholefoods!) is on Female Founder World today! The idea for a better-for-you latte line came to Karen in 2017 while working in corporate real estate, having multiple coffee meetings each day and then getting the caffeine jitters.  She started off working a full time nine-to-five and al...

Coco Mocoe is today's Female Founder World guest, and she's diving into all things TikTok with host Jasmine Garnsworthy. Coco has nearly a million followers on TikTok where she acts like a crystal ball for pop culture and brand trends, predicting where digital culture is moving next.  In this episode Coco gets specific about what brands need to be doing if they want to succeed on TikTok over the c...

Lizzie Waley is today's guest on Female Founder World! She's the cofounder of Sundae Body, a joyful beauty brand out of Australia that's best known for its fun body wash with a whipped cream texture.  Sundae Body went from zero to 1200 stockists before it even launched a website. In this interview, Lizzie tells Female Founder World host Jasmine Garnsworthy about how she managed such a high impact...

Jaclyn Fu, founder of Pepper, is today's guest on Female Founder World! Jaclyn launched a DTC intimates brand selling bras for small-chested women, and since hitting the market with her Kickstarter campaign has sold over one million bras. Listen to today's episode of Female Founder World for Jaclyn's thoughts on marketing online in the current landscape, funding a business that traditional VCs jus...

Iris Smit built The Quick Flick into a reportedly $15-million-a-year business within five years—and that's after rejecting a $300,000 offer on Shark Tank. Her beauty brand is stocked in Australia's largest pharmacy and grocery stores, and did all of it while bootstrapping and learning how to be a CEO while on the job.  Learn Iris's must-use Shopify apps, mental health tips for entrepreneurs, and i...