Female Founder World

Jasmine, Natalie and Paige are back to debrief about the business and brand news we're talking about in our group chats this week. Starting with Shein and Everlane: Chinese e-commerce giant Shein is acquiring US apparel retailer Everlane from majority owner L Catterton. The transaction values Everlane at approximately $100 million, a steep discount to the valuations it commanded during the height...

Jordan Harper's on the show this week with Jasmine. She's the founder of Barefaced, a nine-figure beauty brand that simplifies skincare. We're getting the full breakdown of her social strategy in this podcast and how she uses educational content to build awareness and make sales. Thank you to Omnisend for making the show possible! Make a smart swap and migrate your email and SMS marketing to Omnis...

Jasmine, Natalie and Paige are back for your weekly group chat show by Female Founder World. In the last few weeks, some of the biggest names in the women's media and business space have been telling women the same thing: get on AI or get left behind. Reese Witherspoon, Mel Robbins, Sheryl Sandberg, and others have all weighed in, and the internet has had very strong feelings about it. But underne...

4AM founder Jade Beguelin is on the show letting us in on the beauty news everyone's talking about: her brand's $4 million fundraise, launch into Target, and the sell-out success of the brand's Clean Sheets makeup wipes. After years of bootstrapping, building an audience on TikTok, and tinkering with their product offering, 4AM just found product-market fit in a massive way. Their Clean Sheets wip...

Jasmine, Natalie and Paige are back to debrief on the business and brand news we're thinking about this week. First, Claire's is back, so we need to talk about who is behind the comeback and what their playbook is. Plus Meta just overtook Google in advertising for the first time ever, and we're breaking down exactly what that means for where you should be putting your dollars. And finally, Ulta Be...

When Untouched Blooms founder Max Summersett started selling handcrafted phone grips on Etsy in 2024 she made a couple of orders every day. Then, within a year of launching on Shopify, she sold 10,000 products (without a single paid ad). She launched using a few hundred dollars saved from cycling around Miami Beach selling flowers. Today, the brand’s used by influencers like Alix Earle and Morgan...

We need to talk about Acquired Style x Swan Beauty! Jasmine, Paige and Natalie are chatting about the brand almost nobody had heard of a week ago that just spent a small fortune sponsoring a bachelorette trip, and what it actually did for their brand. Plus, Parke just landed at Target, but what actually goes into a decision like this and what happens next? And, Gap made nearly a billion dollars in...

Paige, Natalie and Jasmine are back for your weekly group chat show discussing Emma Grede’s unmissable book tour, community marketing tactics we’ve been thinking about, and a brainstorm about how to tap into the release of Devil Wears Prada 2 as a brand. Thanks to Omnisend for making this episode possible! Use the code FFW50 for 50% off: omnisend.com Learn more about your ad choices. Visit megapho...

Eliza O'Connor, founder of Real Fine Studio, is back on Female Founder World. We don't usually have a guest on twice, but when Eliza DM'ed Jasmine to tell her the brand has grown from $1 million in annual revenue in 2024, to an estimated $10-$15 million in revenue this year, we got her back on the mic. In this episode Eliza walks us through how the brand unlocked this level of growth—the mindset s...

Jasmine, Paige and Nat are debriefing about the best brand and marketing moments in the desert last week ahead of Coachella weekend two. Plus, we have the big lessons that came out of that billion-dollar Gruns and exit! Thanks to Omnisend, our presenting partner of this episode! Use the code FFW50 to get 50% off Omnisend. Learn more about your ad choices. Visit megaphone.fm/adchoices

While at SET Active Kira rebuilt the brand's loyalty program and modeled the sale after the Sephora Sale. Within six months she was able to built the loyalty program to over 50,000 people and on the show today she's sharing exactly how to rebuild a program just like it. We also get Kira's community building tips and her framework for executing on the four Cs of brand marketing: community, content,...

Welcome to something a little different from us! I'm so excited to introduce season one of a brand new weekly episode format we're launching on Female Founder World presented by Omnisend. In addition to your regular interview format show that drops at the beginning of the week and will be back in your podcast feed on Monday, team FFW will drop a second episode every Wednesday to talk through the s...

AUREUM founder Cass Dimicco is on Female Founder World with Jasmine Garnsworthy. Cass saw a white space for more accessible high end jewelry and accessories, pulled together $20,000 in savings and launched the brand she wished existed. They hit $1M in their first year in business  and continued to grow. In this episode Cass talks about growing AUREUM with paid ads, organic content, Pinterest and p...

Matrescence is the psychological, emotional and physical transformation your brain goes through when you become a mother. It's the most profound rewiring ever observed in an adult human brain. It's also not in the dictionary. This week Jasmine sits down with Michelle Battersby, former CMO and cofounder of Sunroom (built and sold in under 5 years) and now President at Peanut, the world's largest on...

Camryn Frederickson has been the first employee at two Gen Z food brands that dominated your feeds: Sauz and Deux. She's a marketer, content creator, graphic designer, and community builder who knows how to get attention for brands on a bootstrap budget. Camryn's on the show with Jasmine this week sharing the influencer marketing blueprint she uses to build Gen Z brands, including exactly how many...

Susan Yara, founder of Naturium and Playa, joins Jasmine on the show this week to talk about building a skincare empire, navigating controversy, and selling her brand for $355 million to e.l.f Cosmetics. Susan’s brand, Naturium, is a clinically effective, biocompatible skincare line that’s accessibly priced and designed to deliver real results. In this episode, Susan shares her journey from beauty...

Brynn Putnam is the founder and former CEO of Mirror, a fitness smart mirror that she sold to Lululemon for $500 Million. Now she’s building a new business, Board. In this episode, Brynn tells Jasmine how she built a business to $500 Million in just a couple of years and what she’s doing differently in her second business. Whether you’re a first-time founder or a seasoned entrepreneur, this episod...

Libby Leffler, founder and CEO of First, is on the show with Jasmine this week talking about prenups and building a tech company. Libby's business First is an online prenup platform that makes it easier to protect yourself and your business when you get married. In this episode, Libby shares her journey from working at tech giants like Google, Facebook, and SoFi to founding First, a platform Fortu...

AJ Addae, founder, chemist, and CEO of SULA Labs, shares her expertise on formulating and clinically testing beauty products tailored for melanin-rich skin and textured hair. With an impressive client list including Pattern Beauty, The Honey Pot Co., and John Legend’s skincare line, AJ knows exactly what it takes to build innovative, inclusive products that work. In this episode, AJ dives into the...

Kirsten Carriol, founder of LANOLIPS, joins Jasmine Garnsworthy to share how she turned a childhood memory of lanolin on her family’s sheep farm into a globally recognized beauty brand. From launching in 2009 to selling in 30 countries and 25,000 stores, Kirsten reveals the scrappy, determined journey behind building a cult-favorite product that sells every 30 seconds. In this episode, Kirsten div...

Angela Vranich, co-founder and Chief Product Officer of Little Spoon, joins Jasmine Garnsworthy to share how she’s reshaping the way parents feed their kids. From launching fresh baby food in 2017 to selling over 80 million meals and landing the biggest food and beverage launch in Target’s history, Angela reveals the scrappy, innovative journey behind building a $100M+ business. In this episode, A...

Behind She’s On The Money, Zella, and five bestselling books, Victoria Devine is the woman who’s made talking about money feel not just normal, but actually fun (and turned it into a major business).  In this episode, Jasmine Garnsworthy sits down with Victoria to unpack how she turned a Facebook group into a movement with 1.8 million monthly listeners, wrote five bestselling books, and built a th...

Halfdays, SET Active, Tower28, Dedcool, Facile—these brands all have one woman in common: Jhoanna Marissa. She’s the founder of Willa Creative, an agency creating brand-first social content and websites for culture-defining brands. On this episode of Female Founder World, Jasmine Garnsworthy sits down with Jhoanna to share how she built the go-to creative agency for founder-led brands, how to buil...

On this episode of Female Founder World , Jasmine Garnsworthy sits down with Scout Brisson, CEO of De Soi, to chat about becoming the CEO of Katy Perry's fast-growing beverage business. Scout shares how De Soi went from scrappy beginnings to landing in over 7,500 retail doors all while keeping the team lean and the brand evolving. Scout walks through early missteps, the real tea on having a celeb...

How do you build a women’s health brand that ships nationwide and sees one of its supplements consumed every single second, all in just five years? In this episode, Alex Taylor, co-founder of Perelel, joins Jasmine Garnsworthy on the Female Founder World show - she's sharing how Perelel launched with just $10,000 of scrappy marketing, bootstrapped through the pandemic, and went from two founders t...