Female Founder World

Air care is the last frontier in the 'better-for-you' business boom, and today's guest Sara Panton is the cofounder of Vitruvi, the air care category leader. LINKS Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com Get 20% off Vitruvi with code FEMALEFO...

Lilly Ghalichi and Leyla Milani-Khoshbin are the cofounders of vegan hair care and supplement brand HAIRtamin, and influencers with millions of Instagram followers between them.  HAIRtamin's ecomm metrics are impressive: 145% YOY growth, 0.2% product return rate, 69% customer retention rate and more than 5,000 5-star reviews! Check out their product pages and email flows, compare with yours, and s...

Hannah Elly is the cofounder of Nugget, a kids furniture company famous for its play couches that grew almost 10,000% over the last three years! Truly, they're famous in the parenting community: Buzzfeed called Nugget the 'Supreme Drops For Moms' and Inc. named them the fastest growing manufacturing company in America. Twice.  Enjoy this interview with Hannah. She gives some great tips on how to s...

Hero Cosmetics cofounder, Ju Rhyu has entered Female Founder World!  You know Hero Cosmetics for their Mighty Patch pimple stickers, an idea Ju and her cofounders spent $25,000 to launch and is now hitting $100 million revenue each year. Ju's clear on her blueprint for building a $100 million brand: Start with one channel and one SKU, master it, rinse and repeat. LINKS:  Join the waitlist for the...

Everyday Humans is an SPF-led skincare brand at the forefront of a huge industry shift towards sustainability. Founder Charlotte C Pienaar joins Female Founder World to share her story and teach you how make your consumer brand more sustainable. It makes my day when you leave a review on the podcast—don't be shy! :) LINKS Try Everyday Humans: www.everyday-humans.com Join the waitlist for the event...

Landing a story in Vogue or the New York Times used to catapult a new brand towards success, but the media landscape has shifted dramatically — and one big press hit just isn’t going to cut it anymore.  Sophie Weill is a public relations expert, the founder of communications agency, Nude Nation, and my guest on the show today. She knows what PR strategies are really pushing the needle for startups...

I LOVE it when you leave a review on the podcast. I read every single one (and usually screenshot and send them to my husband—"look how nice people are!). Drop five stars, make my day :). I have female founder Maria Littlefield on the show today. If you don't know Maria, you know her business: Owl’s Brew is sold in 18 states across the country at retailers like Whole Foods, Trader Joe’s, Total Win...

Liv Koennecke is the female founder building Maison Essentiele, a luxe sleepwear and loungewear brand that's stocked all over the world–including at Net-a-Porter.  She did $70,000 in sales her first year and this year is looking at hitting over $750,000. Here's how she did it (and you can to). Links Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld...

Tanya Taylor launched her self-titled fashion brand in 2012. It was a different time for the business of fashion: pre-Tik Tok, pre-Instagram, and before spending big on online ads became the norm. We weren’t using the phrase ‘influencer’ yet, Fashion Week was still king—and ‘bloggers’ rarely got an invite.    The fashion industry’s been revolutionized in the past decade and Tanya’s been building h...

Sam Safer Valentine is the co-founder and COO of Norby, a venture-backed startup empowering creators and founders to own their audience with practical community success tools. She's an expert in helping brands and creators reclaim their social media audiences, understand and optimize your marketing funnel, and independently engage with your community.  Links Try Norby for free! https://nor.by/❤/fe...

My guest today is Nisha Dua, a Managing Partner at BBG Ventures, which she Co-Founded with Susan Lyne in 2014. BBG Ventures is an early-stage fund backing female founders with big ideas that will reshape the way we live.  Links https://www.bbgventures.com/  https://ifundwomen.com/ https://helloalice.com/ https://www.strictlyvc.com/  https://www.axios.com/  Join the waitlist for the event connectin...

Mo’s Crib is an ethical homewares brand out of South Africa. Sisters and cofounders Mo and Michelle Mokone use recycled PVC plastic, reclaimed from landfills and construction sites throughout South Africa.  Since launching in 2016 they've scaled internationally, including a launch into Crate and Barrel. So, how do you scale a product-based company when your supply chain is hand-workers and artisan...

Jennifer Ross is the cofounder of Swoon, a beverage company on track to take one billion grams of sugar out of the supply chain. Links Subscribe to our workshops for consumer brand builders: www.femalefounderworld.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Kerrigan Behrens launched Sagely Naturals in 2015 with her cofounder Kaley Nichols after spotting a gap in the market for accessible, approachable CBD products.    After investing their own savings to produce 500 units, the pair got to work scaling a consumer brand in a category where Facebook and Google ads are banned. Today Sagely Naturals creates botanical medicine cabinet products that are sto...

After years spent building brands at her design studio, Well Fed, Celeste Perez decided to bring her own consumer product to market: Droplet, a line of stress-balancing adaptogen and superfood-infused sparkling beverages.   Droplet launched right at the beginning of the pandemic and wow, does Celeste have some stories. Hit play to hear the speedbumps she hit while launching and how she beat them—a...

Ariel Kaye made the big shift from corporate life to entrepreneurship in 2014 when she saw space in the home bedding category for direct-to-consumer, high-quality bedding that appealed to millennial customers and launched Parachute. Fast-forward to 2022 and Ariel’s built a lifestyle brand and home decor empire with 14 physical stores all over the United States. So, how did she do it? Let’s find ou...

Hey founder fam. Today you will meet Taylor Elyse Morrison, the woman behind Inner Workout. She started her career in a Fortune 100 before joining a health and wellness startup as their first full-time employee and Vice President of Operations. Today, she develops leaders who care. Taylor is an international speaker, a trained facilitator, and a 200 hour certified yoga teacher who has been feature...

Emma Bates wants to change the way women share and discover wisdom on the internet. Her startup, Diem, is a new social audio app with candid conversations at its core and a mission to close the gender information gap at its heart. In today’s episode of the Female Founder World podcast, Emma shares how she’s building her tech biz from the ground up, and predicts the future of social media, and soci...

TALEA is the first and only female-owned and operated production brewery in NYC. Cofounders Tara and LeAnn left their corporate careers to launch TALEA, and are on a mission to expand the craft beer consumer base beyond typical beer bros (yes, it’s for us!). Their fruit-forward, easy-to-love beers paired with an elevated taproom experience set them apart in the craft beer industry. Listen in for a...

Sarah Forrai’s pandemic project, Contour Cube, is now a trademarked beauty tool with nearly 200,000 TikTok followers. Using a 3D printer, Sarah designed and created a prototype for a new type of facial icing tool from her home, bringing in $20,000 in sales after launching with a single TikTok video. Sarah’s rewriting the script on how savvy founders can bootstrap a beauty launch. Her business laun...

Jessica Warch is taking on the diamond industry with ethical, lab grown alternatives. When she launched her business, Kimaï, she knew Meghan Markle was the perfect celeb to support the brand. So, despite the fact Kimaï was brand new, she went for it, and quickly got MM’s attention—and then subsequently the attention of Vogue, People, and everything in between.  How did she do it? Tune into this ep...

Our guest on the show today, Allison Ellsworth, is the founder of Poppi, a tasty apple cider vinegar-based bev that has all of the health benefits you want from the tonic, without the ACV aftertaste. Poppi pitched on Shark Tank soon after launch, landed a dream deal, and went on to secure almost 1B media impressions through influencer outreach and a savvy social strategy. Today you will spot them...

What if every Yelp review was written by a person you know? That’s the idea behind Mady Maio’s new travel recommendations app, Camber. It helps you to easily share your favorite places with friends and see all those hidden gems on a map view. Clever! You might recognise Mady’s voice from the Okay Sis podcast, where she shoots the breeze with her sister Scout every Monday. Or you might know her fro...

Rachel Roff launched her own medspa in Charlotte, North Carolina back in 2006, specialising in diverse skin tones and melanin-rich skin. By 2022, she had a product line stocked in 10,000 stores across the United States and a thriving ecomm business. So, how did she do it? In this episode Rachel shares:  Her process for developing a new product  Tips for optimising your website for ecommerce succes...

Today you’ll meet Bridget Connelly, the cofounder of Luna Bay Booch—the first and only female founded, female run hard kombucha company in the United States. How do you create a recipe for a new alcohol business? What regulation and red tape faces new alcohol companies? Where do you go to get the branding developed? How do you make people fall in love with your products? What tools do you need to...