Female emPOWERED: Winning in Business & Life

Welcome back to another episode of Female emPOWERED! I'm super excited for today's episode because we're talking about charging what you're worth. This topic is SO important to me and I can't wait to talk about this you all of you. Have you heard this a lot?  People telling you...you HAVE to charge what you're worth. What does this even mean? How do you know know much...

Welcome back to another episode of Female Empowered, the podcast for female fitness and wellness professionals and business owners who want to hear real talk about the industry's ins and outs.  I'm your host, Christa Gurka. In today's episode, I'll discuss the marketing strategies that have grown my studio, Pilates in the Grove, into a seven-figure business. Some of the specifi...

Welcome to another episode of Female EmPOWERED, the podcast for female fitness and wellness professionals and business owners looking for real talk about the ins and outs of the industry. I'm your host, Christa Gurka, founder and CEO of a multimillion-dollar health and wellness business. Today, we're diving into the nitty-gritty of creating a profitable schedule for your studio, especial...

Welcome to another episode of Female emPOWERED - I’m your host, Christa Gurka. In this podcast, I'll be sharing expert insights and having real conversations about what it means to show up, thrive, and get paid in a client-based business.  Today, we're diving into the world of Key Performance Indicators (KPIs) and why they are crucial for your Pilates, yoga, or boutique fitness studio. W...

Welcome back to another episode of the Female EmPOWERED podcast with your host, Christa Gurka. Today, we're diving into a listener-inspired question about handling staff issues in the fitness and wellness industry.  Christa shares her expertise on managing instructors' pay expectations, educating your team on business finances, fostering transparency, and creating a supportive work envir...

Welcome back to another episode of the Female Empowered podcast. I’m your host, Christa Gurka, and in this episode, I’m discussing healthy margins for business profitability. By the end of this episode, you should have a handle on what percentage of your business’s income should be going to certain expenses so that you can maintain healthy margins to keep your business growing.  Some of the key th...

Welcome back to another episode of the Female EmPOWERED podcast with your host, Christa Gurka.  Today, we have the pleasure of featuring Lauren Amron, the Chief Operating Officer at Pilates in the Grove. Lauren shares her journey from law and finance to becoming COO, and provides an in-depth look at the recently launched Grow program, designed to support individuals in administrative roles within...

Welcome back to another episode of the Female emPOWERED Podcast with your host, Christa Gurka! In this episode, I discuss how to effectively manage slow seasons in business, address negative thoughts, and find opportunities for growth. Some of the specific things I addressed are: Focusing on the Bigger Picture: How business owners tend to focus on negative outcomes instead of considering the bigge...

In this episode, our host Christa Gurka dives into the complex issue of raising prices for fitness and wellness businesses amidst an economic downturn. With inflation driving up costs across the board, Christa explores the financial realities facing service-based businesses and offers actionable strategies to navigate price increases with grace and integrity. Key Insights from this episode include...

Welcome to another episode of the Female EmPOWERED podcast with your host, Christa Gurka. In this episode, Christa is shedding light on the pressing issue of burnout among female fitness and wellness entrepreneurs, including its causes, signs, and effective prevention and coping mechanisms. Drawing from her own experiences and expertise, and with her trademark blend of empathy and expertise Christ...

Welcome back to another episode of the Female EmPOWERED podcast. I'm your host, Christa Gurka. In this episode, I’m sharing tips for boutique fitness and wellness businesses to ramp up their cash flow during typically slower seasons, such as the summer months. Christa unveils four specific promotions tailored to ignite revenue streams and invigorate business vitality, offering actionable stra...

Welcome back to another episode of the Female EmPOWERED podcast. I'm your host, Christa Gurka. Today, we're diving into the critical topic of protecting your business with the right legal documents, joined by our special guest, Cory Sterling, Attorney and Founder of Conscious Counsel. In this episode, Cory sheds light on why having the proper legal documents in place is paramount for saf...

Welcome back to the Female EmPOWERED podcast with your host, Christa Gurka. In today's episode, we're exploring into the intricacies of what can be a sensitive topic - team compensation - and discussing strategies to structure payroll and reward your team while ensuring business profitability and sustainability.  Join Christa as she shares her insights on establishing tiered pay scales t...

Welcome back to another episode of the Female EmPOWERED podcast with your host, Christa Gurka. Today, we're diving deep into the art of crafting compelling job descriptions, especially tailored for boutique fitness studios facing hiring hurdles. Join us as we explore key insights from Pilates in the Grove, where the focus is on highlighting culture, growth opportunities, and desired traits ov...

Welcome back to another episode of the Female EmPOWERED podcast with host Christa Gurka. Today, we're diving into the inner workings of business metrics with our special guest, Lauren Amron, COO at Pilates in the Grove studio.  Join us as we unpack the highlights of Q1 and how we're keeping our business on the path to success. In this episode, Christa and Lauren dissect how they review b...

Welcome back to another episode of the Female EmPOWERED podcast. I'm your host, Christa Gurka, and on today’s episode I’m joined by Mindy to discuss all things Instagram for your brick and mortar business. Joining me is Mindy Lundy Kramer, the founder of 20 Degrees Media, a marketing agency focused on the outdoor wellness industry. In this episode Mindy shares her journey from photography to...

Welcome back to another episode of the Female EmPOWERED podcast. I'm your host, Christa Gurka, and in today's episode, we're taking a deep dive into all things websites - specifically When Your Website Could Actually Be Working Against You. Joining us is Latasha Doyle, the brilliant mind behind Uncanny Content. Together, we'll uncover how a website - if not optimized properly -...

Welcome to another episode of the Female Empowered Podcast, where we delve deep into topics that matter to female entrepreneurs in the fitness and wellness industry. I'm your host, Christa Gurkha, and today's episode is packed with valuable insights on mastering a winning Win-back Strategy. In this episode, I'm excited to share insights and real-world examples of the effectiveness o...

Hey there, everyone! Welcome back to another episode of the Female EmPOWERED Podcast. I'm your host, Christa Gurkha, and I'm thrilled to have a recurring guest with us today – Danielle Hayden, the founder and CEO of Kickstart Accounting, Inc.  What I truly appreciate about having Danielle on the show is her ability to provide a different perspective on financial matters. I often approach...

Welcome back to another episode of the Female EmPOWERED Podcast! In today's guest episode, I'm thrilled to have Nora Reynolds, Chief Innovation Officer of Arrichion joining me.  Nora's journey began with her family's athletic background, leading to the establishment of hot yoga studios across several cities, including Raleigh, Charlotte, Durham, and Salt Lake City. However, her...

Welcome to another enlightening episode of the Female EmPOWERED Podcast, hosted by Christa Gurka! March is Women’s History Month, so on today's episode, I’m taking a look at why women often excel as business owners.  Here's what I unpack: Unlocking Women's Strengths: From superior communication skills and heightened emotional intelligence to exceptional time management, women posses...

Welcome back to another episode of the Female emPOWERED Podcast with your host, Christa Gurka! In this episode, I discuss the ins and outs of email marketing and dive deep into its role in business growth and success. Some of the topics I discuss in this episode are: The significance of email marketing for communication with existing and potential customers Then importance of your email list as th...

Welcome to another episode of the Female emPOWERED Podcast with  Christa Gurka. In this episode, I discuss why listening to too many opinions might harm your business and how to figure out which opinions to consider (and which ones to skip).. Some of the topics I dive into  include:  Why seeking too many opinions can hinder progress in business decision-making. The confusion that can come from rec...

Hi everyone! Welcome back to another episode of The Female Empowered Podcast. What we are going to talk about today is how you can leverage local marketing and network marketing to boost sales in a brick and mortar business. I want to talk about this topic specifically because marketing tends to be a big overwhelming umbrella for many business owners. We want and need to market our business, but s...

Welcome to another episode of the Female Empowered Podcast with  Christa Gurka. In this episode, I discuss why listening to too many opinions might harm your business and how to discern which opinions to consider. Some of the topics I dive into  include:  Why seeking too many opinions can hinder progress in business decision-making. The confusion that can come from receiving conflicting guidance a...