Female emPOWERED: Winning in Business & Life

Episode 028: Female Fridays with Dr. Danelle Dickson Happy Friday, Female emPOWERED listeners! My #FemaleFridays guest this week is Dr. Danelle Dickson PT, DPT, a licensed physical therapist, Performing Arts specialist, orthopedic clinical specialist, and owner at Performance Plus Physical Therapy. She is also the co-founder of a business mentorship for minority women, The Black Female Foundation,...

Welcome back to another episode of Female emPOWERED and happy new year! Today I am going to answer some questions that some of our Instagram followers have posted. These questions focus on areas that you could have the most interest in learning this 2022.    I know that all of us have gone through a lot in the previous year. Some of us have stories of success while some have had ups and downs. I h...

Welcome back to the final episode of Female emPOWERED! Today I decided to go back and reflect on 2021. I went ahead and asked some of my friends, colleagues in the industry, people that I have had on the podcast, and people that have inspired me to contribute in this episode and share with us a bit of what they have learned in 2021 and what they’re looking forward to in 2022. I hope you enjoy this...

Welcome back to another episode of Female emPOWERED! Today we will talk about the different membership models that you can use in your boutique fitness business and how choosing the right business model can help your business grow significantly over the 7-figure mark. Even if you are into physical therapy, I highly encourage people to have some wellness component in their business ( whether it be...

Welcome back to another episode of Female emPOWERED! Today, I'm going to talk about pricing or how to price your services for your boutique fitness business or your cash-based physical therapy practice, as this can go through for any client-based business. Pricing has nothing to do with what we all think, but a hundred percent reflection on what the customer thinks or what they feel is valuab...

Episode 92: Female Fridays with Christa Happy Friday, Female emPOWERED listeners! I am changing things up this week for #FemaleFridays as I reflect on 2021 and share with you all the things I am grateful for.  No matter what season of life we may find ourselves in, there are ways we can change perspective and innately find gratitude within ourselves.  Tune in as I share a few things I have learned...

Welcome back to another episode of Female emPOWERED! Since we’re coming up on a holiday season, I want to share some insights about Black Friday and Cyber Monday deals and why they are killing service-based businesses. Most of the time, people do them because they think that’s what they’re supposed to do or that it would help them generate more revenue. I want to share my thoughts and feelings abo...

Episode 90: Female Fridays with Sarah Mamaril Sarah Mamaril joins me today as we discuss how she built a successful business as a virtual assistant. She just so happens to be my very own virtual assistant, and I can say with full confidence that she has played an integral role in changing the trajectory of my coaching business, as well as over at my Pilates in the Grove studios. Sarah has been in...

Welcome back to another episode of Female emPOWERED! Today we're going to talk about the different steps involved in the business process and why it's so important to create or structure systems and processes in your business. You probably have your own system set up already, and if you don't, this episode will be a great way for you to learn more about the step-by-step framework of...

Episode 88: Female Fridays with Dr. Rena Eleazar, DPT Hey everyone! Thank you for joining me for another Female Friday! I am with Dr. Rena Eleazar, who I have sadly never met in person but totally feel like I know through Instagram. She is a Doctor of Physical Therapy and also is a strength and conditioning coach.  Dr. Rena Eleazar is based out of New York City and has been in business for 4 years...

Welcome back to another episode of Female emPOWERED! Today I am doing another productivity hack about this hustle mindset that has really kind of permeated itself into our society and industry as small business owners, especially for women.  It is important to know what mainly are you hustling for, and so, in this podcast, I’d love to share with you the times where hustle is definitely warranted a...

Episode 86: Female Fridays with Kaleen Canevari Hello and I hope you are all having an AMAZING Friday! I am so excited because my #FemaleFridays guest this week is Kaleen Canevari  — although I have never met her in person. I have followed her for a long time and I am not going to lie, she probably saved me hundreds of dollars in equipment repairs with her Dawn and water cleaning technique!  Kalee...

Welcome back to another episode of Female emPOWERED! Today I will be talking about the past experiences I have had in my company that helped me transform the future of my business, my mindset, and the eventual forward trajectory of my company and its entirety. In this podcast, I will also be talking about the time the company was in real crisis mode and how we came out of that. Let's talk abo...

Episode 84: Female Fridays with Nicole Naab Hello everyone and thank you for joining me for another episode of Female emPOWERED! My #FemaleFridays guest this week is Nicole Naab, who goes by Nikki. Nikki and I met a VERY long time ago at a PMA conference in real life. We had been fan-girling over each other on social media for a while. She is my soul sister with her sarcastic tone and I am so happ...

Welcome back to another episode of Female emPOWERED! Today we are talking about the three stages of a small business growth cycle. Most small busiensses go through these three stages of development, especially when they are business that are owned by technicians or practitioners. Let's find out what stage you're in! Let's talk about... - The startup phase (Infancy) of our business a...

Episode 82: Female Fridays with Jordana Edelstein Happy Friday, Female emPOWERED listeners! My #FemaleFridays guest this week is Jordana Edelstein — a lover and teacher of yoga and movement for about 8 years. Since starting her journey in the health and wellness space, Jordana has shifted her focus. Today, nutrition coaching is her calling, after struggling with her own disordered eating, body ima...

Welcome back to another episode of Female emPOWERED! You know that you need to create engaging content to grow your reach and get new clients in the door. But creating all that content is overwhelming.  It doesn’t have to be though! I’m giving you a few tips for how to create content when you don't know what to create. Let's talk about... What to put in a newsletter Content for email cam...

Episode 80: Female Fridays with Olesya Webb Olesya Webb was an elite level gymnast who began to travel the country performing day in and out as a professional contortionist and acrobat. You can imagine the beating her body took as a result. She began practicing Pilates as cross-training and it quickly became vital to help her avoid injury and stay healthy. Olesya became a Pilates instructor in 201...

Welcome back to another episode of Female emPOWERED! This episode is all about customer retention, why it should be part of your marketing strategy and 10 low cost or free ways to increase your retention. While there's a certain allure that comes with capturing new customers, keeping customers or clients coming back will continually result in a greater ROI and it can cost 5-25X less! But how...

Episode 78: Female Fridays with Sande Taylor Sande Taylor and I have known each other for more than 20 years, and she is who I turn to for all things financial wellness to be financially fit.  Sande has been a certified financial planner and wealth strategist for more than 23 years, and has been working at Charles Schwab in Coral Gables, FL as a Sr. Financial Consultant since 2000. Sande is passio...

Welcome back to another episode of Female emPOWERED! Are you measuring growth in your business? Whether you call them metrics, KPI's , measurables or analytics...they're important! If we're not measuring things in our business then we don't know where to go and how to know what is working and what's not. It's so important to be making business decisions based on numbe...

Episode 076: Female Fridays with Dr. Perri Young Today on Female emPOWERED, my #FemaleFridays guest is actually someone I know personally from allllll the way back to high school together — Dr. Perri Young. She is an amazing physician in Miami and I’m excited to have her here today. Of course, we talk about COVID-19 and vaccines, but we also talk about women’s health, menopause, and more!  The imp...

Welcome back to another episode of Female emPOWERED! Insurance vs cash based business models and how to sell them.  Deep into what my very specific niche is as a physical therapist coming into pilates and what we offer and what it looks like Let’s talk about... What these offers looked like when I first got into the business One of the biggest objections we hear in a cash based center and how to w...

Episode 68: Female Fridays with Anna Hartman  Happy Friday, Female emPOWERED listeners! My #FemaleFridays guest this week is Anna Hartman, owner and founder of Movement Rev. She’s an athletic trainer, movement educator, and anatomy nerd based in San Diego, California who works with professional athletes.  Movement Rev With more than 19 years of hands-on athletic training experience and development...

Welcome back to another episode of Female emPOWERED! Today is all about a common question that every business owner asks and has to deal with. How many times have you heard from your customers…”I just can't afford it right now”, “I'm going to have to think about that”, “Now isn’t the best time...” If you’ve heard these all before but don’t know what to say to them this episode is for you...