Fatrank Podcast

James Dooley and Kasra Dash discuss digital marketing strategies for businesses in Leicester that want to grow in 2026 because clear KPIs allow companies to measure which channels generate leads and revenue. They explain that many Leicester businesses waste budget on PPC or paid ads because they fail to track lead quality, conversion rates and return on ad spend. The discussion covers brand SEO, A...

James Dooley and Kasra Dash discuss digital marketing strategies for Kent businesses in 2026 because many companies waste money on marketing channels without measuring performance properly. They explain that tracking KPIs such as spend, leads, contact rates and revenue matters because it shows whether strategies like SEO, PPC, AI visibility, social media, Google Business Profiles and third party l...

James Dooley and Kasra Dash discuss digital marketing strategies for Leeds businesses in 2026 because many companies waste marketing budgets without tracking which channels actually produce profitable leads. They explain that KPIs matter because tracking spend, leads, contact rates and conversions shows whether branding, AI visibility, SEO, PPC, social media, Google Business Profiles or third part...

James Dooley and Kazra Dash discuss digital marketing strategies for Essex businesses because many owners waste money across too many channels without tracking what actually works. They focus on branding, AI visibility, SEO, paid social, PPC, Google Business Profiles, forums and tradesman websites because better KPI tracking helps businesses find the channels that bring leads, conversions and prof...

Where to Listen to This Episode How Glasgow Businesses Are Building Steady Monthly Leads in 2026 Using Advanced Digital Marketing is available across all major podcast platforms. Choose your preferred platform below. Listen to How Glasgow Businesses Are Building Steady Monthly Leads in 2026 Using Advanced Digital Marketing on Transistor Listen to How Glasgow Businesses Are Building Steady Monthly...

James Dooley and Kasra Dash discuss digital marketing strategies for Edinburgh businesses in 2026 because many companies waste budget across channels without knowing which ones actually convert. They explain that tracking KPIs, lead sources, conversion rates and return on ad spend matters because it shows whether brand SEO, AI visibility, Google Business Profiles, organic SEO, social media, PPC, f...

James Dooley and Kasra Dash discuss digital marketing strategies Derby businesses should prioritise in 2026 because KPI tracking reveals which channels generate profitable enquiries and which waste marketing spend. They analyse brand SEO, AI visibility across ChatGPT, Claude, Gemini, Grok and Perplexity, along with Google Business Profiles, organic SEO, organic social media and paid social adverti...

James Dooley and Jason Barnard discuss the concept of the entity home because search engines and AI systems need a single trusted page that clearly explains an entity. Jason Barnard explains that an entity home is usually the about page because it presents factual information about who someone is, what they do, who they serve and why they are credible. They explain that this page connects to other...

James Dooley and Kasra Dash discuss digital marketing strategies for Coventry businesses that want more enquiries in 2026 because KPI tracking reveals which channels generate profitable leads and which waste budget. They cover brand SEO, AI visibility across ChatGPT, Claude, Gemini, Grok and Perplexity, plus Google Business Profiles, organic SEO, organic social media, paid social and PPC. They als...

James Dooley and Kasra Dash discuss the digital marketing strategies Cardiff businesses should use to generate more enquiries and consistent growth online. They explain that companies must track KPIs and return on ad spend because measuring spend, leads and profit reveals which marketing channels actually produce results. The conversation covers brand SEO, AI visibility, Google Business Profiles,...

James Dooley and Kasra Dash discuss the digital marketing strategies Cambridge businesses should focus on to generate consistent enquiries and online growth. They explain that companies must track KPIs and return on investment because measuring spend, leads and profit helps businesses identify which marketing channels actually work. The conversation covers brand SEO, AI visibility, Google Business...

James Dooley and Kasra Dash discuss the digital marketing strategies Bristol businesses should use to grow online and generate more enquiries. They explain that companies must focus on brand reputation, AI visibility, local SEO, organic SEO and social media because a strong online presence increases trust and conversion rates. The conversation also explores paid channels such as PPC, paid social a...

James Dooley and Kasra Dash explain the digital marketing strategies Birmingham businesses should focus on to generate more enquiries and online visibility. They discuss branding, AI visibility, organic SEO, Google Business Profiles, social media, PPC and lead generation platforms because businesses that diversify marketing channels increase lead flow and reduce dependency on a single source. The...

James Dooley and Kasra Dash discuss the most effective digital marketing strategies for businesses based in Brighton that want to generate more enquiries and customers online. They explain that companies must prioritise brand reputation, organic SEO, Google Business Profiles, AI visibility and social media because strong online presence improves trust and conversion rates. The conversation also ex...

James Dooley interviews Benjamin Tanenbaum from AISO about how personalization works inside large language models such as ChatGPT and Gemini. Benjamin Tanenbaum explains why AI search results change between users because models combine randomness, query fan out and contextual signals like location and conversation history. He shows that many differences in answers are not true personalization but...

James Dooley speaks with Ben Akrout, founder of AISO (Get AISO), about what people are actually searching inside ChatGPT, Gemini and other large language models. Ben explains how AISO collects real conversation data to understand how AI search behaviour differs from traditional Google keyword searches. The discussion reveals that most AI prompts are longer, more detailed and highly personalised be...

James Dooley speaks with James Norquay about why he created the Sydney SEO Conference and how running an industry event can transform brand visibility within the SEO market. James explains that the conference started because Australia lacked high quality SEO events, so the goal was to bring leading international speakers such as Matt Diggity, Kevin Indig, Aleyda Solis and Kyle Roof to the region w...

James Dooley and James Norquay discuss AI SEO and generative engine optimisation because businesses now want visibility inside large language models such as ChatGPT, Claude, Perplexity and Gemini. James Norquay explains that GEO shares many fundamentals with traditional SEO but requires different tactics because AI systems rely heavily on citations, corroboration and structured information rather...

Where to Listen to This Episode Build High Converting Funnels in GoHighLevel Step by Step is available across all major podcast platforms. Choose your preferred platform below. Listen to Build High Converting Funnels in GoHighLevel Step by Step on Transistor Listen to Build High Converting Funnels in GoHighLevel Step by Step on Pocket Casts Listen to Build High Converting Funnels in GoHighLevel St...

James Dooley and Kasra Dash discuss the best features of Go High Level CRM for lead generation because agencies need tools that capture, segment and nurture leads efficiently. Kasra Dash explains that multi step forms, AI agents and automated workflows help collect data and trigger personalised follow ups, while James Dooley highlights lead segmentation, unified communication channels and reportin...

James Dooley and Daward Khn discuss AI search visibility because brands now need mentions across cited sources to appear in ChatGPT, Claude, Perplexity and Gemini. Daward Khn explains how Reddit, Quora, Facebook and similar platforms influence large language models because these systems pull answers from trusted discussions, listicles and third party mentions rather than relying only on traditiona...

James Dooley and Daward Khn discuss Reddit marketing because search behaviour has shifted towards forum content and user-led recommendations. Daward Khn explains how CrowdReply.io and CrowdScale.ai help brands use aged Reddit accounts, karma, upvotes and subtle brand mentions to gain visibility in Reddit threads that already rank in Google. They also cover local SEO, SaaS marketing, brand reputati...

James Dooley and Jason Barnard conclude their series on brand entity SEO by explaining how knowledge panels, digital footprints and AI recommendations connect into one strategy. Jason Barnard explains that the process starts with a knowledge panel because it proves machines understand who a person or company is, then credibility signals build authority, and finally AI systems recommend the brand t...

James Dooley and Jason Barnard discuss online reputation management in the age of AI because search engines and large language models now analyse far more data than traditional Google results. Jason Barnard explains that old tactics such as burying negative articles no longer work because AI systems review many queries and sources before summarising a person or brand. They explore how reputation m...

James Dooley and Jason Barnard discuss how AI recommends businesses in 2026 because search engines and large language models now act as decision assistants for users. Jason Barnard explains that AI systems do not rank full pages like Google traditionally did, but instead extract passages and signals that answer specific queries. They explore how credibility, corroboration and consistent digital fo...