Fatrank Podcast

James Dooley and Kasra Dash outline how to choose a PPC agency because informed questions expose competence, risk and value. They explain that case studies prove capability because prior success in the same industry shows knowledge of buying intent, negative keywords and CTR behaviour. They show that tool choice shapes performance because proper split testing increases conversion rates. They argue...

Kasra Dash and James Dooley explain how to choose a PR agency because structured questions reveal competence, honesty and strategic fit. They show that contract length exposes confidence because rolling agreements signal accountability. They argue that KPIs define value because measurable impressions, signups and leads prove impact. They highlight that channel strategy shapes outcomes because digi...

Kasra Dash and James Dooley break down how to choose a mentor because the right guidance accelerates growth and the wrong mentor creates damaging detours. They show that lived experience matters because mentors with real failures and wins can steer you away from costly dead ends. They argue that alignment shapes outcomes because your mentor must have already achieved the goals you want. They expla...

James Dooley and Kasra Dash explain the essential questions to ask before hiring a CRO agency. They show how conversion rate optimisation succeeds because testing, tooling and data analysis reveal what users actually do on a site. They highlight the value of case studies because proven results indicate real CRO expertise. They show why pricing varies because business size, traffic volume and requi...

James Dooley and Kasra Dash explain how to vet a fractional CTO because technical leadership defines whether a business scales or collapses under pressure. They show that a CTO must understand tooling, server logs, APIs and diagnostic systems because shallow crawler knowledge fails under real load. They argue that past case studies matter because repeated success in similar environments predicts r...

Where to Listen to This Episode The Google Dance Explained: Navigating SEO Fluctuations is available on: Watch on YouTube Listen on Transistor Listen on pod.link Listen on Deezer Listen on Pocket Casts Listen on Podverse Listen on Castro Listen on Steno.fm

This video explains which digital marketing strategies content marketing agencies should focus on in 2026 to improve content quality, search rankings and conversion rates. James Dooley and Kaz Dash start with KPI tracking because measuring behavioural signals, engagement and rankings shows whether AI assisted content is genuinely helping users rather than spamming the index. They cover brand SEO,...

Where to Listen to This Episode Toxic Backlinks & SEO: Disavow Files Explained! is available on: Watch on YouTube Listen on Transistor Listen on pod.link Listen on Deezer Listen on Pocket Casts Listen on Podverse Listen on Steno.fm

James Dooley and Kasra Dash break down the biggest SEO myths in the first episode of SEO Fighting Talk. They challenge claims about tiered link building, relevance requirements, do follow versus no follow links, geo links, expired domains, and AI content. Their arguments land because both speakers rely on in-house R and D testing. Each point is explained with practical examples that show how SEO m...

James Dooley and Kasra Dash explain how personal branding PR shapes trust because searchers judge credibility before visiting a website. A strong knowledge panel increases authority because Google displays verified facts that influence conversions. Personal branding improves brand SERPs because high quality publications create positive signals that suppress negative pages. Their examples show that...

James Dooley and Chris Pantelli analyse modern digital PR because expert quote links, reactive PR, and tier one publication coverage shape authority signals across the web. Their discussion shows how journalists cite credible experts because credible sources improve article quality. Link placement strengthens brand visibility because Google trusts fresh pages on high authority domains. Chris argue...

James Dooley and Chris Pantelli break down expert quote link building because journalists rely on credible expert commentary to validate their articles. Expert insights attract inclusion in tier one publications because editors trust sources with strong digital footprints. These links strengthen SEO performance because fresh pages on high authority domains pass meaningful signals. Their discussion...

James Dooley and Chris Pantelli explain the differences between reactive PR and expert quote link building. Chris provides clear guidance on inbound expert commentary, outbound PR campaigns, journalist relationships and when each method performs best. The value of both strategies increases because each one reaches different publications. This creates stronger authority because a wider range of ref...

This video features James Dooley and Kasra Dash explaining how the Google Dance affects rankings because Google tests backlinks, topical authority and behavioural data before assigning stable trust signals. The conversation shows how pages rise and fall when Google runs random ranking factor checks because the algorithm validates link quality over several weeks. They explain how positive, neutral...

This episode follows Kasra Dash interviewing James Dooley about real-time leads. Kasra Dash asks what real-time leads are because the topic requires a clear definition. James Dooley explains that real-time leads happen when a user submits a form and the data reaches the client instantly because speed increases conversion. The discussion shows how some lead generation companies delay delivery or re...

This video explains which digital marketing strategies audio visual hire companies should focus on in 2026 to improve enquiry quality, conversion rates and profitability on larger jobs. James Dooley and James Humphrey start with KPI tracking because measuring lead quality and conversions helps AV hire firms avoid paying for spam or low value enquiries. They cover brand SEO, AI visibility and Googl...

James Dooley sits down with Jamie I.F. to break down Quiz Wizard AI and why interactive quizzes are becoming a serious SEO advantage. They dig into dwell time, engagement signals, navboost click data and how quizzes can boost pages per session, email sign ups and overall rankings. Jamie I.F. explains how Quiz Wizard AI turns articles, videos and even PDFs into quizzes at scale so content sites, af...

A direct conversation between James Dooley, Gary Wilson and Craig Campbell on the reality of success, mindset and the entrepreneurial path. The discussion covers wealth, ambition, pressure, fulfilment, health, failure, delegation and the importance of strong networks. Gary explains billion-pound ambitions and why chasing pressure sharpens resilience. Craig breaks down the cost of building an agenc...

Kyle Roof appears as a central figure in this discussion because James Dooley invites him to break down key SEO ideas, which creates a detailed comparison of modern optimisation practices. The conversation outlines how page structure shapes ranking outcomes because optimisation influences how search engines interpret relevance. It highlights how testing strengthens SEO accuracy because controlled...

James Dooley and Kasra Dash break down the exact strategies that help dental practices grow in competitive markets. Their discussion covers SEO, website optimisation, social media branding, photography and videography, trust signals, PPC pitfalls, influencer marketing, Facebook Ads, lead generation, and the dangers of wasting money on traditional marketing that cannot be tracked. Kasra explains hi...

James Dooley and Steven Toth discuss Steven’s Go-Giver mindset and how sharing SEO ideas at scale helped grow SEO Notebook into a major newsletter and business. They cover SEO IRL in Toronto, why Steven built Notebook Agency as a strategist-led consultancy that avoids touching client websites, and how enterprise SEO differs from small client SEO. They also talk about using DISC personality profili...

This video explains which digital marketing strategies online SEO training businesses should focus on in 2026 to improve consistent lead flow, conversion rates and freedom to focus on the rest of the business. James Dooley and Julian Goldie start with KPI tracking because measuring leads and conversions is the only way to prove a guaranteed return on investment for an SEO training business. They c...

Kasra Dash and James Dooley discuss how mortgage brokers can generate more enquiries by combining strong branding, fast lead follow up, exclusive lead generation, SEO, and CRM driven client retention. They explain why early stage brokers should prioritise quick win channels like LinkedIn and Facebook Marketplace, then layer in lead generation companies for immediate enquiries and SEO for long term...

James Dooley and Kasra Dash explain how to grow a landscaping company using digital marketing rather than traditional advertising because online channels are easier to track and scale. They break down SEO, PPC, social media, retargeting and lead generation, with a strong focus on SEO because it builds long term assets and improves brand trust. They explain that strong branding, reviews and visuals...

Kasra Dash and James Dooley discuss the best AI employees for modern businesses, focusing on tools that automate lead follow up, sales conversations, admin tasks and customer support because speed, integration and prompt quality directly affect results. They compare platforms like Go High Level, Marbalism, CRA AI, Lindy AI, UseMotion and Centra, explaining how AI employees only perform well when t...