Fatrank Podcast

In this episode of The Unscripted SEO Interview Podcast, host Mark Preston speaks with digital landlord and SEO entrepreneur James Dooley about how he built a nine-figure online business empire using SEO, lead generation, and a rank-and-rent model. Together, Mark Preston and James Dooley discuss the evolution from black-hat tactics to sustainable white-hat SEO, the scale of James Dooley’s digital...

James Dooley joins Alex Cooper to break down exactly how he built a multi-seven-figure rank & rent and lead generation empire across 800+ industries in the UK. They dive into James’ journey from struggling construction marketer to owning a call centre, testing lab, agencies, gambling assets, and even racehorses — plus how he structures deals, builds teams, and thinks about risk, Google updates...

Where to Listen to This Episode 🔍 Unveiling the SEO Mastery of James Dooley 🔍 | The Indexsy Podcast is available across all major podcast platforms. Choose your preferred platform below. Listen to 🔍 Unveiling the SEO Mastery of James Dooley 🔍 | The Indexsy Podcast on Transistor Listen to 🔍 Unveiling the SEO Mastery of James Dooley 🔍 | The Indexsy Podcast on Pocket Casts Listen to 🔍 Unveilin...

In this episode of the Opportunity Podcast, host Greg Elfrink sits down with SEO legend James Dooley to unpack the business engine behind his 800+ rank-and-rent clients, multi-industry lead generation, and equity deals. James explains how he accidentally fell into SEO through his construction business, why he built one of the largest in-house SEO testing teams in the world, and how he uses data—no...

In this episode of the DDD Podcast, James Dooley and Kasra Dash dive deep into life as digital landlords, why they started the show, and how personal branding matters more than ever in an AI-driven world. They break down recent Google algorithm updates, the surge of user-generated content on platforms like Reddit and Quora, parasite SEO (including Outlook India and News Direct), and how to approac...

In this video, Dan Grant interviews digital landlord James Dooley about how he built a successful lead generation and digital asset business. James explains why he moved away from traditional client SEO, how he learned SEO through constant testing (and unlearning outdated advice), and what it really takes to become a profitable digital landlord. They dive into persistence, ranking websites, reinve...

In this video, Dan Grant and James Dooley talk through Dan’s journey from digital marketing apprentice to company director. They cover why Dan chose an apprenticeship over university, the realities of learning SEO in a fast-changing industry, the importance of having the right employer and team, how to handle failure and emotions in your career, developing systems and SOPs, and Dan’s advice for an...

James Dooley explains why he chooses to employ apprentices rather than experienced SEO professionals, highlighting that many industry veterans come with outdated knowledge and bad habits learned from old blogs and videos. By training apprentices from scratch, he can teach proven, tested SEO methods backed by over 15 million webpages of data. James shares his journey into digital marketing, his ear...

Dan Grant provides a full walkthrough of the Page Rewriter tool, showing exactly how to create projects, pull ranking content from Google, build documents using templates, and spin content with integrated rewriting options. He explains how to collect meta titles, descriptions, headers, paragraphs, and anchor text from the top-ranking pages and store them permanently inside each project. Dan demons...

Dan Grant explains which SEO metrics actually matter for link building and why you should focus on page-level data instead of domain-level scores. He breaks down concepts like power, trust (LRT Trust), detox risk, URL Rating, and anchor text, showing how links pass power, trust, and risk from the source page to the target page. Dan demonstrates the pitfalls of relying on domain metrics like DR, hi...

Dan Grant walks through exactly how to use Grammarly to improve your article grammar for stronger SEO performance. He demonstrates how to import content, fix correctness issues like spelling and punctuation, refine clarity and engagement, and understand which Grammarly suggestions to accept or ignore. Dan shows how a simple 10-minute grammar cleanup can boost an article’s overall quality score—fro...

 Dan Grant breaks down the importance of customer lifetime value and why businesses should never stop at a single sale. He explains how upsells, downsells, and cross-sells can dramatically increase revenue by maximising every customer's long-term value. Dan uses clear real-world examples—from GoPro accessories and car wash add-ons to car dealerships, e-commerce alternatives, and mortgage cross-sel...

In this video, Dan Grant breaks down the Fatrank blog post “Making Money Online – Are You Crushing It?” and explains the realities behind starting and growing an online income through SEO and digital marketing. Dan highlights the misconceptions many people have about the industry, emphasising the importance of realistic expectations, long-term goals, and honest assessments of what it truly takes t...

In this video, Dan Grant breaks down the key points from the blog post “Why Become an SEO”, explaining why SEO is one of the most rewarding and promising career paths in the digital world. Dan discusses the high level of job satisfaction that comes from helping businesses grow, the freedom that comes with location-independent work, and the massive demand created by the rapidly expanding number of...

In this Fatrank Podcast skit, Dan Grant and Ben Eden demonstrate exactly why their team avoids taking on unrealistic SEO clients. The conversation highlights a fictional client who brings a brand-new Wix website with no content, no backlinks and an impossible goal: ranking #1 for the ultra-competitive keyword “ecig” on a £1,000 budget. Through humour and exaggerated demands — from endless reports...

The Fatrank Podcast features Dan Grant as he reviews Odys Global, where Dan Grant explains that Odys Global (“Our Domains, Your SEO”) provides aged, high-quality, non-spammed domains, Dan Grant highlights their done-for-you affiliate website builds that include keyword research, content, siloing and optimisation, Dan Grant describes Odys’ ready-made money-making sites built on powerful domains, Da...

The Fatrank Podcast features Dan Grant as he breaks down how to use the Surfer SEO Site Audit tool, where Dan Grant explains how to run an audit directly through the SERP Analyzer, Dan Grant demonstrates how to identify missing backlinks and content gaps that affect rankings, Dan Grant shows how to analyse true density metrics to fine-tune keyword usage, Dan Grant highlights how to adjust content...

The Fatrank Podcast features Dan Grant as he walks listeners through how to use the Surfer SEO Content Editor to scale high-quality content production, where Dan Grant explains how to generate data-driven content briefs from top-ranking pages, Dan Grant shows how to set ideal word counts and structural guidelines based on competitor content, Dan Grant demonstrates how to select and prioritise prim...

The Fatrank Podcast features Dan Grant as he breaks down how to use the Surfer SEO SERP Analyzer, where Dan Grant demonstrates how to analyse keyword data to identify ranking correlations, Dan Grant explains how content length and semantic completeness influence top-10 rankings, Dan Grant shows why keyword density is not a major factor for this query, Dan Grant highlights how image alt tags and re...

The Fatrank Podcast features Dan Grant as he demonstrates how to scale content efficiently using iWriter, where Dan Grant explains the process of ordering articles, Dan Grant shows how to structure briefs and keyword guidelines for writers, Dan Grant teaches how to choose writer levels based on cost and quality, Dan Grant reviews how to approve completed content and manage pending articles, Dan Gr...

The Fatrank Podcast features Dan Grant as he conducts a detailed link audit on Move It Removals, where Dan Grant examines the company’s backlink profile, Dan Grant identifies weak ranking signals caused by low backlink quantity, Dan Grant highlights the limitations of directory-only links, Dan Grant compares Move It Removals’ backlink metrics to higher-ranking competitors, Dan Grant recommends bui...

The Fatrank Podcast features Dan Grant as he walks listeners through a live link audit, where Dan Grant analyses the backlink profile of a Birmingham window cleaning business, Dan Grant compares its ranking performance to competitors, Dan Grant identifies weaknesses in link quantity and quality, Dan Grant highlights the dominance of directory-only backlinks, Dan Grant recommends diversifying with...

On this episode of The Fatrank Podcast, Dan Grant delivers a detailed walkthrough of his full process for creating highly relevant blog comments designed to build niche-specific backlinks. He explains how he searches Google using targeted operators to discover blogs that accept comments, how he checks each post for topical relevance, and how he evaluates whether a comment section is available. Dan...