Knockout Marketing Directive

Fame-Ready

Business EN ↓ 81 episodes

Fame Ready is the personal branding and PR podcast for entrepreneurs who want to be seen, heard, and celebrated. Hosted by award-winning Personal Branding & Public Relations Expert Katrina Owens, each episode shares strategies, stories, and mindset shifts to help you build a magnetic brand, land media opportunities, and step confidently into the spotlight.

Author

Knockout Marketing Directive

Category

Business

Podcast website

katrinaowens.com

Latest episode

Jul 8, 2026

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Episodes

Behind the Scenes of My First International Speaking Gig: How I Prepared, What It Cost, and What Happened After 09.07.2025

This is not your average podcast episode, and this wasn’t your average two weeks. In today’s episode, Katrina Owens takes you behind the scenes of her very first international speaking engagement at the Business Besties event in Orlando. From Whistler to Orlando to New York City, Katrina shares the highs, the emotions, the speaking strategy, and the investments that made this visibility sprint pos...

Pulling Punches: Why “BC Big” Isn’t Big Enough for Me — Outgrowing Your Environment as a Personal Brand 04.07.2025

What happens when the life you've built starts to feel too small for the version of you that's emerging? In this week’s Pulling Punches, Katrina shares a powerful personal story sparked by a lunch with her long-time friend and mentor, Dr. Lawrence Loh—who introduced her to a phrase that stopped her in her tracks: "BC Big." This episode unpacks what it means to grow beyond the space you’re in, why...

PR for Introverts: How to Build a Fame-Ready Brand Without Burning Out 02.07.2025

Think PR is only for the extroverted, spotlight-loving entrepreneurs? Think again. In this solo episode, Katrina Owens breaks down how introverts can thrive using PR—without compromising their energy, boundaries, or authenticity. From virtual summits to contributor articles, you’ll learn strategic ways to grow your brand visibility without feeling overexposed or overwhelmed. Whether you identify a...

The Instagram Highlight Mistake That’s Costing You Clients (and How to Fix It ASAP) 27.06.2025

Are your Instagram highlights selling for you or just serving vibes? In this Pullin' Punches micro-episode of KO Your Brand , Katrina shares a juicy takeaway straight from inside the Fame-Ready Entrepreneur Program that you’ll want to implement ASAP: the sneaky reason your Instagram profile might be making it harder for clients to buy from you. After a powerful guest expert session with Haus of Ni...

How to Write a Pitch That ACTUALLY Works (and Why Most Podcast Pitches Get Deleted) 25.06.2025

Let’s talk about something no one in PR wants to admit: Most podcast pitches are terrible, and yes, I have receipts. In this episode of KO Your Brand , Katrina Owens is pulling back the curtain on the real reasons your emails aren’t landing media, guest interviews, or speaking spots—and what to do instead. You’ll learn: Why a bad pitch can actively hurt your personal brand (especially if you’re us...

Why I NEVER Pay to Speak — And What to Do to Build Your Personal Brand on Stage Instead 20.06.2025

Paying to speak? Not on my watch. In this Pullin' Punches mini-episode, Katrina Owens shares her unfiltered take on the rise of pay-to-speak opportunities —and why they’re often the biggest red flag for personal brand entrepreneurs. As a top PR and personal branding expert (who’s spoken on countless stages, both free and paid), Katrina is pulling back the curtain on: Why paying to speak can active...

How a Sold-Out Fashion Show Launched a Designer's Next-Level Personal Brand 18.06.2025

This week on KO Your Brand , we’re doing something totally new: our first-ever guest episode —and it’s a good one. Meet Heather Jude , Knockout Directive’s behind-the-scenes creative powerhouse and the founder/designer behind Jude Canada , a custom eventwear brand for bold, powerful women. Just two weeks ago, Heather pulled off a completely sold-out fashion show in Vancouver—combining red carpet-w...

Pulling Punches: How I Use AI to Repurpose One Piece of Content Across 5+ Platforms 13.06.2025

In this week’s Pulling Punches micro-episode, top Personal Branding & PR Expert Katrina Owens shares a behind-the-scenes look at how she’s using AI (specifically ChatGPT) to streamline content creation and build omnipresence across Instagram, Threads, TikTok, YouTube Shorts, LinkedIn, and her podcast email list. But this isn’t another generic “AI for content” chat. Katrina breaks down exactly...

The Part of Personal Branding NO ONE Talks About: Shame, Business Debt, and Building a Life You LOVE 11.06.2025

This week’s episode of KO Your Brand is different. There are no tactical tips. No PR breakdowns. No personal brand strategies. Instead, Personal Branding & PR Expert, Katrina Owens, opens up about one of the most vulnerable and unspoken parts of entrepreneurship: the emotional weight of business debt—and what it means when your dream life finally arrives, but you're still battling the inner di...

Pulling Punches: What Happens When Your Personal Brand and Marketing Funnel are ACTUALLY Aligned 06.06.2025

In this week’s Pulling Punches mini episode, Katrina Owens shares a real-time, real-revenue win that proves how powerful a well-built personal brand and funnel can be, especially when they work together. Inside this 10-minute episode, Katrina breaks down: What passive income actually looks like for a personal brand A behind-the-scenes look at the simple but effective funnel that’s converting new c...

Why Social Media Isn’t Optional for PR Success (And the 4 Types of Content You NEED) 04.06.2025

In this episode of KO Your Brand , personal branding and PR expert Katrina Owens shares one of her most foundational beliefs: you can’t succeed with public relations without a strong social media presence first . She breaks down the following: Why PR and social media are not interchangeable—and how they work together to build authority The 4 essential types of content every press-ready personal br...

Pulling Punches: The Speaker Page Strategy That Gets You BOOKED On More Stages 30.05.2025

If you want to land more speaking gigs—and actually get paid to share your expertise—this episode breaks down the one thing most entrepreneurs are missing: a speaker webpage. In this week’s Pulling Punches micro-episode of KO Your Brand , Katrina shares the mindset shift, messaging tips, and strategic structure behind the speaker page that helped her (and her clients) get booked for major conferen...

The 3 Must-Have PR Opportunities Every Personal Brand NEEDS to Grow Profitably 28.05.2025

If you’re building a personal brand and wondering what actually moves the needle , this episode is your blueprint.  In this week’s episode of KO Your Brand , Katrina breaks down the three essential PR opportunities every personal brand needs to build visibility, elevate authority, and grow a profitable business: Media Features (Why they build authority , not awareness, and how to use them strategi...

[KO Travel Diaries] Pulling Punches: Your Personal Brand is NOT Your Personal Life 23.05.2025

Hot take from a Hawaiian sunbeam: Your personal brand is not your personal life. In this unfiltered (and yes, bikini-clad) Pulling Punches episode, Katrina Owens breaks down a major misconception she sees every day online—people confusing oversharing for strategy. You’ll learn: The clear difference between personal branding and personal sharing Why content about your family, feelings, or fitness r...

[KO Travel Diaries] How Travel Built My Personal Brand (And How It Can Build Yours Too!) 21.05.2025

Can traveling really grow your personal brand? In this unplugged, Hawaii-recorded episode, Katrina Owens shares the behind-the-scenes of how she built an international personal brand that lets her fly first class, land global PR opportunities, and book speaking gigs across North America—without burning out or being glued to her desk. She’s not selling you a dream. She’s walking you through the str...

Pulling Punches: Introducing the Fame-Ready Entrepreneur Program 16.05.2025

Want to grow your personal brand using PR — but don’t want to spend thousands on a publicist or agency? This week on Pulling Punches , Katrina Owens officially introduces the Fame-Ready Entrepreneur Program — her 12-month group coaching and PR access membership designed for entrepreneurs who want to become famous for their work . Inside this micro-episode, you’ll learn: ✅ What the Fame-Ready Entr...

Speaking as a Marketing Tactic vs. Keynote Career: What Every Entrepreneur Needs to Know 14.05.2025

If you've ever dreamed of standing on stage to grow your brand—but you're not sure how to actually start —this episode is for you.  In today’s deep-dive, Katrina Owens, personal branding and PR expert, breaks down the real difference between using speaking as a marketing strategy to attract clients vs. building a full-blown career as a keynote speaker . (Spoiler alert: The goals, audience, and con...

Pulling Punches: How I Booked an NYC Speaking Gig Without Sending a Single Pitch 09.05.2025

In this behind-the-scenes episode of Pullin’ Punches , Katrina Owens shares exactly how she landed her biggest speaking opportunity yet — the Rich Girl Cult Conference in New York City — without sending a single pitch. Spoiler alert: it all came down to relationship-building . If you’re a coach, consultant, or creative entrepreneur trying to grow your personal brand and land speaking opportunities...

Why Personal Brands Should Manage their OWN Public Relations Efforts (and STOP Hiring Traditional Agencies) 07.05.2025

Thinking about hiring a publicist or PR agency to grow your personal brand? You might want to hit pause on that. In this unfiltered episode of KO Your Brand , top personal branding and PR expert Katrina Owens reveals why she no longer believes in traditional PR, and what personal brands should be doing instead to feel truly famous for their work. Katrina dives into the outdated agency model, the h...

Pulling Punches: Why a Branded Email Address Is Non-Negotiable for Building a Professional Personal Brand 02.05.2025

In this week’s Pulling Punches episode of KO Your Brand , personal branding and PR expert Katrina Owens explains why a branded email address is non-negotiable if you’re serious about growing a professional personal brand . Still using a Gmail, Hotmail, Outlook, or Me.com email address for your business? Katrina shares exactly how it damages your credibility, decreases your perceived value, and sen...

How I Flipped my Marketing Agency into a Profitable Personal Brand in 90 Days 30.04.2025

In this episode of KO Your Brand , host and personal branding expert Katrina Owens shares the behind-the-scenes story of how she transitioned from running a traditional marketing agency to building a profitable personal brand and coaching business — in just three months. Through personal insights and actionable strategies, Katrina breaks down: Why narrowing her focus was the first (and hardest) st...

Pulling Punches: Why This PR Agency Email Flopped (And What You Should Do Instead) (LIVE Pitch Review) 25.04.2025

What happens when a PR agency pitches the wrong way? You get a Pulling Punches episode like this one. In today’s spicy short-form episode, Katrina Owens does a LIVE pitch review of a real email she received from a publicist — and breaks down exactly why it’s a no from her (and would be a no from most media gatekeepers too). If you’ve ever paid a PR agency or considered outsourcing your publicity,...

How to Build a Blue Ocean Personal Brand that Makes You INSTANTLY Recognizable 23.04.2025

In this episode of KO Your Brand , Katrina Owens shares the exact Blue Ocean strategy she uses to help clients build personal brands that stand out, sell out, and stop competing in oversaturated markets. You’ll learn: The 3-part formula behind a Blue Ocean personal brand  How to move from being one of many to the only one people want to hire Real examples from Katrina’s clients — including photogr...

Pulling Punches: 3 Ways to Leverage Public Relations Opportunities on your Website 18.04.2025

You secured the podcast interview. You landed the media feature. Maybe you even spoke on stage. Now what? In this bite-sized Pulling Punches episode, Katrina Owens breaks down exactly what to do next — and how to leverage your hard-earned PR wins to grow your personal brand authority directly on your website. Whether you're just starting to build your visibility or you’ve already landed a few feat...

Fame-Hungry to Fame-Ready: The Origin Story of Katrina Owens 16.04.2025

In this deeply personal episode of KO Your Brand , Katrina Owens pulls back the curtain and shares the raw, unfiltered story behind her transformation—from a behind-the-scenes marketer with low self-worth to a confident PR and personal branding expert helping entrepreneurs feel famous for what they do. If you’ve ever felt like the hidden gem, the best-kept secret, or the supporting character in yo...

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