Facts Not Feelings with Brooke C. Furniss

We flip the script today with Career Changers USA's Larry Feldman interviewing ME and asking me questions! Are you holding your vendors accountable? Are you inspecting what you should be expecting? Do you know how? Do you even have time? With the ever changing digital landscape, BZ Consultants Group is here to inspect what dealers should be expecting of their vendors, specifically their digit...

Football is in full swing, and I am back, baby! Today we are going to bring my pre-car world into the mix. We all have had our fair share of bumps, and bruises. There always seems to be that one cut that goes extra deep, that leaves a wicked scar we see each day in the mirror. Don’t get me wrong, I dig scars! What is scar tissue? How do we heal it? Our body lies down scar tissue or fibrous tissue...

With the dealership loyalty rates diminishing and the chip shortage continuing on for the foreseeable future, this is not the time to save a quick dollar and pull back on advertising. In fact, we’ll make the argument that it’s time to step on the gas. If you aren’t staying top of mind with the modern digital consumer appearing where they want to easily connect with you via Google, social media, or...

If history is the greatest teacher, what is the past teaching us about the future of our automotive? Michael Cirillo, CEO at FlexDealer.com, host of top-rated “The Dealer Playbook," and author of “Don’t Wait, DOMINATE!” sits down and talks with me about what 500+ experts agree is the future of retail automotive. In this interview, he explores what common best practices have always carried bus...

Wow wow wow, did Steve not bring the heat on Friday?! Are you connecting the disconnected? Are you focusing on Customer Lifetime Value? Are you constantly asking “great, what now?!” Apple: https://apple.co/3PS0OEd Spotify: https://spoti.fi/3R3Gvoz Catch Steve, myself, and numerous other individuals that are moving this industry forward at ASOTUCON, Ted Ings Fixed Ops Round Table, and the Modern Re...

How many of our businesses provide seamless customer experiences throughout the entire buying process? How many of us are truly connected to our customers throughout their entire digital lifecycle? Is one and done what we're after, or are we interested in repeat and referral traffic? My guest this week is Steve Apicella, Chief Executive Officer of Strategic DX - Your Dealer Experience, who’s...

It is officially Monday and the week is off and going. The first time I have had difficulty putting pen to ink...or fingers to keyboard. The words normally flow like wine. This got me thinking about how many times we let hesitation stand in the way of doing something. How many times do we have an awesome idea but fear stops us in our tracks? We may have all the knowledge in the world, but we can’t...

How many of us made cup phones as kids? They were awesome, right? Simple, pure, and all you needed was a string, paper cups, a pencil/needle to punch a hole through the cup, and paper clips. Then Ta-Da you had phones to chat with our buddies. My question to you all is how much better is communication in the automotive industry today than the cup phones we made as children? I know I lost some of th...

How many of you had “Wrecking Ball” by Miley Cyrus stuck in your head over the weekend after our chat with Kaylee? No shame if you downloaded and played that and “Party In The USA”  on max. Are you still equipping your team with tools from the 1800s and expecting them to keep up with the ever changing technology of 2022 and beyond? What are you doing better/different to support your Parts Departme...

Today I sit down with Kaylee Felio, Sales & Marketing Manager at PartsEdge and Host of The Parts Girls Podcast. Kaylee has over a decade of experience in the industry, and a strong passion for helping Parts Managers and their operations to maximize potential profits. Initially working in the operations department, Kaylee developed a keen sense of day-to-day operational needs as well as gaps in...

The age old saying of “process makes perfect” has to be correct, right? Well it only holds true if performed correctly and with the right people! It starts at the top and works its way through every department down to the very last person in your organization. Do you have leaks? Water has a funny way of finding the smallest crack. Is your business the Titanic and heading towards an iceberg? Connec...

We should call this episode the potpourri episode as I’m throwing a few things into the mix. I thought about Rapid Fire, but there’s nothing rapid except for how fast I talk! Can we talk about how incredible the people are in this industry? If I started listing them, it would take the entire episode. You all know who you are. Keep doing your thing, moving the industry forward, and kicking ass. Sur...

Confession time...The fire department showed up here...because Kyle and Paul lit up the place on Friday and were dropping fiiiiirrree!    My 3 Main Takeaways from Our Conversation   1. Get Your ASOTUCON Tickets Now  2. When we don't involve the entire community, all 2.1 million people in the automotive industry, we actually slow down innovation  3. Always be growing, always be tilling the gro...

Join me and I sit down with CEO Paul J Daly and COO Kyle Mountsier of ASOTU and talk all things automotive, ASOTUCON, and you know us Sneakerheads we will be hitting up maybe our favorite pastime: Kicksology! Are you succeeding or thriving? Are you tilling the ground? Tune into my conversation with Paul and Kyle on how all this relates to our industry and why it is so vital that all 2.1 million pe...

Another Monday is upon us and after a few technology glitches this morning to greet me, we are up and ready to go! Let’s do this!  Raise of hands, how many of you performed a Google Speed Test after Friday’s show? What about Googled Coffeyville? Always be searching for the true truth.  I think I mentioned something about some big announcement about some Special Guests for Friday Show. Let’s start...

Strap in ladies & gentlemen, we're coming in hot today! Flying solo & bringing the heat! Next Fri we'll have 2 special guests…yes PLURAL! Tune in on Mon to find out who the mystery guests will be. Alright LFG! Thank you, Andrea Amico (Privacy4Cars Founder) for posting this article earlier this week. He crushed it on the show earlier this year ( Watch Here | Listen Here )! GM offe...

Can we talk about how awesome Tara is? Wow! What was your biggest takeaway or better yet takeaways? I have so many quotable lines from our conversations.    Here are my 2 of many "A-HA” moments   1. Follow the Data: Whether when choosing a provider or inspecting the data, always follow the data. Facts don't lie. I loved how she took this a step further by providing an example about how m...

There is strong, then there is Tara Strong. This week I was honored to have Spectrum Reach’s Automotive Director of Sales & Strategy, the incredible Tara Rego on the show. Raise of hands, how many knew she was a certified badass that served in the Army? She was already Certified Platinum in the area of bad-assary; yes that is a word. Then you find out she was a Sergeant. Come on. It is unfair....

Anyone else still pumped from Friday's Amazon Advertising Crash Course with Vasilios Lambos show? I have so many pages of notes! Man, Vasilios was dropping knowledge bombs left and right. I gotta ask what was your biggest take away?    Watch Show: https://bit.ly/3aBzKKy Listen to Show: https://bit.ly/3ABZp0t  Was it the fact that Amazon is a $30 Billion machine advertising machine, bigger tha...

Join me as I sit down with CognitionDigital.io's Chief Marketing Officer & all-around programmatic genius, Vasilios Lambos. We talk all things Amazon Advertising. Maybe you have just started on your Amazon journey; you are thinking about venturing into it, or you have no idea whatsoever about it, but you have been meaning to investigate! This is a conversation you don't want to miss!...

Think about it, when you're IGNORING someone and looking at your phone & NOT paying attention to them, what are you doing? Checking social media, checking scores, scrolling through photos, hell we're even looking through photos of the people right in front of us, or maybe we are swiping right…or left! The PROBLEM: Phubbing. No this isn't Brooke-ish. Phubbing is ignoring someone...

If you missed Friday's video, first off, shame on you! Now go back and watch/listen to it. Listen: https://bit.ly/3u3UalW Watch: https://bit.ly/3ynEL2v I mentioned a little Nike mishap. Well, 3 of the numerous pairs of Js showed up over the weekend. The excitement that boils up inside of when the notification hits that a pair of shoes is being delivered, and then the pure joy that washes over...

Today you better have already had your coffee/caffeine fix, because we are coming in hot! I am bringing in...drum roll please... Automotive News 40 Under 40 Nominee, Auto Genius Founding Member, former Director of Digital Strategy and Solutions for Germain Automotive Partnership , now VP of Strategy and Success at Konect.ai , and maybe most importantly, my Metaverse and Name Tag Buddy: Jarrod Kilw...

Before I jump into the show, I know I told you all I would reveal the big guest for this Friday…we have...drum roll please.. Automotive News 40 Under 40 Nominee 2022, the incredible Jarrod Kilway! Do Not Miss This Friday! While in Utah last week, I was waiting for the elevator up to my room, like a million times prior, and see "In Case of Emergency, Break Glass." Then the thought hits me...

Another week in the books. Between the honor of being on others' shows this week and a busy travel week, it is has been a doozy! This Monday, I am back on the #AutoHubShow. They may have to start charging me rent! We are coming to you this week from west cost and the 801...that is Utah for those that don't travel a lot and somehow don't have area codes stashed in their memory! I nev...