Extrology: Mastering People, Performance & Purpose

Michael McLean is not your typical entrepreneur - he’s turned a bankrupt ice hockey club into a championship team, tripled the profits of his family business, and inspired thousands to embrace bold action. With a no-nonsense, take-no-prisoners approach, Michael’s motivational sentiment will push you to rethink success and purpose. Join us to explore the power of ‘Vitamin N’, the secret to winning...

RE-RELEASE: WATCH FULL VIDEO EPISODE NOW ON YOUTUBE > https://youtu.be/DOkJP8s3_3o Mark Reeves’ story is one of our most popular on Extrology for a great many reasons - his infectious positivity, remarkable mental resilience, and fulfilling, purpose-led life. After witnessing the attempted murder of his father at a young age, Mark faced a lifetime of challenges. But through Shaka Surf, he’s fou...

After years in the C-suite, Dave Callan’s transition into personal performance coaching has seen him conquer a 250km ultra-marathon in Namibia. That commitment to peak performance is both a physical feat, and a marvel of mindset - we’ve so much to learn from a man whose story spans far beyond the boardroom. Whether you’re navigating a career pivot, leading a team, or simply looking for inspiration...

Happy New Year Extrology listeners! As we step into 2025, I want to take a moment to reflect on what's ahead: a year full of growth, endless possibilities and the opportunity to create something truly extraordinary. 2025 is your year, so join me in celebrating the new year as a blank canvas. It’s a fresh start to dream big and strive for those dreams with renewed drive.  We’ve plenty in store...

2024 has been a stellar year for the Extrology community, and we’ve been graced with so many inspiring stories from the world’s most extraordinary people. I wanted to take a moment to express heartfelt gratitude for all who have embarked on this journey with us, exploring resilience, courage and purpose together. For now, I wish you and your loved ones a very Merry Christmas, and we’ll return in t...

This week’s Extrology episode is one of the most personal I’ve ever shared. Earlier this year, I went public with my MS diagnosis—a moment that was as challenging as it was freeing. Sharing my story allowed me to connect deeply with so many of you and it’s a conversation I’m proud to revisit. The blog post supporting this episode will also go live on 18th December - offering further reflections an...

How big would you dream if you knew you couldn’t fail? That simple question lies at the heart of the greatest achievements we’ve explored on Extrology this year. The courage to thrive is a powerful engine, which has driven courageous individuals like Vanessa Ruck, Colin Day and Chad E. Foster to find success beyond the boundaries that might be imposed upon them. This week’s special highlight episo...

Extrology in 2024 has exhibited some of the most resilient, ingenious minds in tech, business and beyond - it’s high time we round up some of the year’s most powerful stories. From the innovative approach taken by the likes of Cameron Brookhouse and Richard Nilsson, to the resilience and grit on show from Ben Parker and Nishant Patel, join us for stories from leaders who’ve turned obstacles into o...

Chris Billam-Smith’s journey to World Champion boxing, Claire Smith’s path from addiction to endurance athlete, Mark Reeves’ ability to turn trauma into a source of joy - each is a perfect example of our capacity to be resilient. There’s no greater force than the human capacity to overcome adversity, and in this week’s episode of Extrology, we highlight six of the most powerful stories exhibiting...

There’s a duty of service that underpins Mark Mears’ illustrious history, which is punctuated by incredible work with huge brands like PepsiCo/Pizza Hut, McDonald’s and JCPenney. The scale matters little to Mark though, as his purpose-driven approach to building a legacy defines every decision that he makes - a tenet that fellow leaders should follow in the modern workplace. Learn how the great le...

Welcome to the latest Extrology playlist, this week highlighting the staggering stories of those who’ve lived with a desire to make an impact, and share their contributions with the world. Bringing together stories from the likes of Tom Peacock-Nazil on his mission to remove plastic from our seas, to David Haze and his desire to instigate prison reform based on his own transformative journey. Join...

At just 21, Chad E. Foster faced the life-altering challenge of losing his sight - he’s not just succeeded in spite of blindness… he’s succeeded because of it. Chad’s a Harvard-educated inspiration to us all, and while you could measure his financial success in billions, the countless life perspectives he’s changed by sharing his story are absolutely priceless. We discover how Chad has turned obst...

Welcome to another special edition of Extrology, this time bringing together some of the greatest minds in leadership, and their unique approaches to inspiring teams. From resilience and innovation, to values and purpose, you’ll hear from six remarkable entrepreneurs as to the qualities that’ve assured their success - and if your interest is piqued by any one of these guests, be sure to go back an...

Welcome to the first in our series of special, curated playlist episodes of Extrology, bringing together the biggest lessons from like-minded, extraordinary people. This first playlist episode of Extrology features excellence in entrepreneurship, sharing real-world lessons from some of the most innovative business minds; you’ll hear from the names behind Trustpilot, G2A.com, AccountsIQ, Optimy, an...

Being on the cutting edge takes smart moves and smart money, both of which are often hard to come by… unless you know where to look. Richard Nilsson is the visionary Founder and CEO of MyPetGo, taking on a pet health and wellness challenge in a market set to explode to $35b by 2035. Learn how Richard seeks lifelong learning and innovation, discover the secrets from both sides of the VC table, and...

A re-introduction to Extrology: Insights and Inspiration for a Life of Purpose by your host Lee Cooper.  We’re building a global network of listeners - whether you’re here for inspiration or just to hear extraordinary life stories - and we’d love for you to be a part of it. So hit that subscribe button, follow us online, and let’s explore endless possibilities together. Send us Fan Mail Get in tou...

Throughout the peak of South Africa’s evolution as a country, a young Matthew de la Hey watched on, discovering his desire to make a purposeful impact. Inploi is combining the all important human touch with cutting edge technology to foster a more equitable job market, but it’s the Co-Founder and CEO’s background which makes Matthew’s story so fascinating. Discover how his humble roots, the South...

Holly Budge is not just an adventurer and mountaineer who summited Everest, but also the first woman to skydive over it.  She’s feeding back that adventurous spirit into changing the world by campaigning against the devastating ivory trade with How Many Elephants - she’s truly a prime example of mental and physical fortitude. Join us to explore Holly’s journey, how to redefine your sense of normal...

Who knew that launching a product amid a global recession would become one of the ingredients behind a FinTech company’s success story? Tony Connelly is the visionary Founder of AccountsIQ, and such is his bold nature that he did so by leaving the relative comfort and security of a partner position in an accounting firm. With his finger on the pulse of how AI and technology advancements will play...

After a life-changing accident, Vanessa Ruck endured seven surgeries across years of recovery, all to become the first British woman to finish the gruelling Africa Eco Race. Such determination stands as proof that Vanessa is truly unstoppable, as she’s proceeded to convert her love for adventure into a powerful global platform for passion and inspiration.  Join us as we break down the mindset of a...

With unrivalled passion and purpose, changing the world is at the heart of Tom Peacock-Nazil’s story, a man whose impact is as widespread as it is ambitious. Aligning our careers with our deepest values can drive change on a level otherwise unimaginable - that much is evident from the prolific work of his business Seven Clean Seas. Join us for an exemplary 100th episode of Extrology, which epitomi...

Pedro Couto Lopes’ life was forever transformed by a frame and two wheels - and so was born a cycling entrepreneur and a shining example of resilience and reinvention. If you’re searching for purpose and striving to grow outside of your comfort zone, then the journey of this week’s guest on Extrology should open your eyes to the opportunities that lie when you turn setbacks into stepping stones. L...

England vs Slovakia drew in between 8-11 million viewers. Impressive for traditional media, but imagine building a reach of 10 times that on a sports news site… Jae Chalfin is the visionary Founder of both GiveMeSport, and also social media agency Sports New Media. With prestigious clients from Wayne Rooney to Rio Ferdinand to FIFA itself, his impact is absolutely staggering. Discover the journey...

Cancer, addiction, diabetes - having emerged from all these struggles throughout his life, nothing can hold Nick Klingensmith down. It’s not enough simply to survive, Nick decided to truly live, and since making that mindset switch has embarked on over 100 Spartan races, marathons and ultra marathons, and so many more. His story is the epitome of determination, and a testament to the power of the...

The global video game industry is worth over $200 billion, so what a remarkable position it is to be at the forefront of its next evolution… That’s where Gamestream finds itself thanks to visionary Founder & President, Ivan Lebeau, and his inspired view on the future of cloud gaming. Discover how Ivan channels an artistic approach to every facet of his journey, and the potential audience of bi...