Experts On The Wire (An SEO Podcast!)

Katherine Romero was the Senior eCommerce Marketing Manager for the Deckers portfolio, including brands like UGG Australia, Teva and Sanuk. She now runs her own agency MAKA Digital helping brands build digital happiness. She also tells us how a content marketing campaign for a small cycling brand has been hit 500,000 views  with less than $5,000 spent to promote it. The entire interview is  packed...

Sujan Patel is one of the most talented marketers I know. He recently helped grow WhenIWork’s traffic from 20,000 to 750,000 visitors per month in an 18 month period, all with content marketing and promotion. Find out how many one-on-one cold Skype calls he did in a one year period (it will probably surprise you!) (No, that’s not a click-bait hyperbole). You’ll also learn about how Sujan creates o...

You may have a blog at your company or on your own, but struggle to find resources to post more often at a high quality. And you ALSO may want to build more of a community around your brand. USG (User Generated Content) might be the solution you’ve been looking for. Ronell Smith tells us why he thinks this is a strategy ALL companies can leverage. And he walks us through the exact steps Moz uses t...

Everette is Head Of Growth For New Mobile Products At Microsoft and CEO of Millisense. We talked about a TON in this conversation… meeting Jaime Foxx, getting press in places like Fortune and Forbes, how ‘verified’ Twitter works, diversity in tech, working TWO full time jobs, snapchat and more. I hope you enjoy this in-depth conversation with Everette Taylor. Listen Now! Don’t forget to subscribe...

This episode is for anyone looking to achieve greater marketing results with guest publishing. Whether you run a personal blog, do content marketing for a company or consult for clients – this episode is for you! Learn about how veteran writer Kristi Hines has amassed over 700,000 total shares on all of her guest content combined, some mistakes to avoid when guest blogging, and how to really stand...

Mike Ambassador Bruny is the Director Of Attendee Engagement for Social Media Marketing World (run by Social Media Examiner) and was also Director Of Operations and Brand Ambassador for Intel. This episode is for ANYONE attending conferences and events. Maybe you want to get more value from the events you attend, or perhaps you’re shy and don’t know what to say, or don’t know how to end that awkwa...

Anuj Adhiya is the Director of Engagement & Analytics on the Growth team at GrowthHackers.com   – he talks about the metrics they actually use to measure their growth on their community website. You’ll learn what most people misunderstand about the term “growth hacking”. Learn why they do NOT have notifications for link up-votes. He also reveals the challenges GrowthHackers.com faces right now...

Whether you need to remediate a link penalty, or you just want to be informed about the state of links in Google for 2016 – this show is for you! Sha Menz is a top expert on link based penalties in Google. She really breaks things down for us – some of the topics include doorway pages, site variants in Google Webmaster Tools (Search Console) and how to tell a good link from a bad link. Tune in to...

Jennifer Slegg takes us behind the scenes of The SEM Post , a leading news site in the Search Marketing industry. She shares insights into where she gets her story leads, why Google tested 41 shades of blue in the search results, and how she chooses guest writers. And why she spent an entire month creating a single piece of content. Whether you’re a writer, editor, SEO-fan or lover of marketing –...

If you’re a local or small business owner (or helping one with marketing), you’re going to learn a TON in this episode with local SEO expert Phil Rozek. He’ll teach you about local listings (“NAP listings”), Yelp Reviews, getting rid of bad Yelp reviews, blogging and local SEO link building. He’ll even share his advise for how to choose a local SEO vender and what tragic mistakes to avoid! Phil ha...

Ross Simmonds explains how to get massive exposure and leads with SlideShare. Ross has personally generated over 1 million views on his SlideShare content. He also discusses content curation tactics, Snapchat and Anchor. Don’t forget to subscribe to Experts On The Wire on iTunes ! Now for episode 4 Links Mentioned http://rosssimmonds.com/ http://getcrate.co/ https://hustleandgrind.co/ http://rosss...

Episode #3 Guest – Brian Dean of Backlinko Brian Dean lifts the curtain on his content creation process for Backlinko. He reveals how many unique visits Backlinko.com gets per month (it’s a LOT), a secret project he’s working on, how to keep your email newsletters out of the promotions tab – and MUCH more. Listen now! Don’t forget to Subscribe On iTunes ! Links http://backlinko.com/ http://backlin...

Episode 002 Guest – AJ Kohn Summary / Dan’s Notes If you care at all about SEO in the modern age, you definitely want to tune in to this episode. AJ is a true expert, helping such clients as Pinterest and Airbnb with their SEO. You can find AJ on Twitter  and his excellent SEO blog Blind Five Year Old . Check out the show and leave us a review in iTunes if you are finding any value from these epis...

Summary / Dan’s Comments What a treat  it was to have Marie Haynes as our first guest! Despite a few Skype troubles, we were able to get a info-packed session recorded. If you’re someone who wants to be up to date on Google penalties and algorithms such as Panda, Penguin and more – you’re going to want to tune in and take notes. I should note the recording of this episode took place February 10th,...

I am  very excited to officially announce “Experts On The Wire”, our new Digital Marketing Podcast. Our mission is to bring expert digital marketing information to fellow marketers, business owners, startup founders, entrepreneurs and the like. Most episodes will feature me interviewing an expert from any digital marketing field – such as SEO, content marketing, social media, PR, analytics, etc. T...