Experts Empowering Experts

In this episode, Jeff and Andy discuss the history, the future, and their confidence in the Ad Tech industry. Later in the episode, Jeff and Andy speak with Ad Lightning's Co-Founder & CRO, Kate Reinmiller about all things fraud, brand safety, and being a part of a startup.  Kate’s LinkedIn:  https://www.linkedin.com/in/kate-reinmiller/ Reddit Threads https://www.reddit.com/r/adops/c...

In this episode, Jeff and Andy discuss ad block options, owning your own ad agency, and why everyone is quitting. Later in the episode, Jeff and Andy speak with TripleLift’s VP of Publisher Client Services, Lara Phippen about all things native advertising and her transition to her current role during COVID. Lara’s LinkedIn:  https://www.linkedin.com/in/laraphippen/ Reddit Threads https://www....

In this episode, Jeff and Andy discuss their personal browsing choices, the risks of traffic buying, and ComScore. Later in the episode, Jeff and Andy speak with Amobee's SVP of Marketing, Krista Thomas about her work with AdTechCares and how marketing has shifted in the age of COVID.  Krista's LinkedIn: https://www.linkedin.com/in/kristathomas/ If you or anyone you know is interested in hear...

In this episode, Jeff and Andy discuss the best Sticky-Footer vendors, where to find the best AdTech talent, and industry secrets. Later in the episode, Jeff and Andy speak with Verizon Media's VP, Global Partnerships, Mike Petrella about his leadership strategy and the merging of big-name competing companies.  Mike's LinkedIn: https://www.linkedin.com/in/mikepetrella/ Reddit Threads https://...

In this episode, Jeff and Andy give their two cents on how they feel about AdTech, the state of hiring, and calling out the "BS" in our industry. Later in the episode, Jeff and our producer, Paulo Bautista speak with Minority Report Podcast co-hosts, Kerel Cooper and Erik Requidan about the importance of diversity and inclusion in the workplace and actionable steps for companies to start making po...

In this episode, Jeff and Andy discuss the differences between Advertising & AdTech, protecting your site, and Content Syndication. They also talk to Matt Hogg, Vice President of Publisher Partnerships at Criteo about career growth and development.  Matt's Linkedin: https://www.linkedin.com/in/matthogg1/ Reddit Threads https://www.reddit.com/r/adops/comments/i3xajw/question_about_unwanted...

In this episode, Jeff and Andy discuss Unified Pricing Rules, More Prebid Setup questions, and Viewability. They also talk to Smita Saxena, Founder of the Stanza about the building culture within a startup. Smita's Linkedin : https://www.linkedin.com/in/smita-saxena-b1078b13 Reddit Threads https://old.reddit.com/r/adops/comments/hux8zi/publishers_what_is_your_secret_sauce_for_managing/ https://old...

In this episode, Jeff and Andy discuss Apple’s IDFA announcement, and useful tips for setting up Prebid in Ad Manager. They also talk to Paris Holley, CTO of the Mantis Ad Network about the cannabis ad industry and tips for young developers in the adtech space. Paris's Linkedin : https://www.linkedin.com/in/parisholley/ Reddit Threads https://old.reddit.com/r/adops/comments/h0emc2/25000_wtf/ https...

In this episode, Jeff and Andy discuss Header Bidding Contextual Targeting, some low hanging fruit for optimizations, and weird ads they’ve gotten in the past. They also talk to Chris Hunter, Head of Global Strategy & Business Development at IBM Watson Advertising about his career and how to pay your success forward. Chris’s Linkedin : https://www.linkedin.com/in/cphunter99/ Reddit Threads htt...

In this episode, Jeff and Andy discuss US Antitrust regulation targeting Google, how to deal with invalid traffic, and the struggles of being the only ad operations person at your company. They also talk to Veronica Salcido, Founder of AdTalent about the trends in adtech recruiting in the past few years and how job seekers can better market themselves. Veronica's Linkedin: https://www.linkedin.com...

In this episode, Jeff and Andy discuss Resource Heavy Ads in Chrome, and where the money goes in the programmatic ads funnel. They also interview Ashley Wheeler, Vice President of Seller Accounts at Rubicon Project about her philosophy on customer success in the ad tech industry and how she wrote a term paper to make her break into the industry. Ashley’s Linkedin: https://www.linkedin.com/in/ashle...

In this episode, Jeff and Andy discuss the effects of the pandemic on the digital advertising industry, how to navigate the “Sales versus Operations” dynamic, and revisit some old stories of trafficking mistakes they’ve made. They also interview Marty Krátký-Katz, Co-Founder and CEO of Blockthrough about the origins of Blockthrough and respectful ad blocking. Marty’s Linkedin: https://www.linkedin...

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