Brian T. O’Neill from Designing for Analytics

Experiencing Data w/ Brian T. O’Neill

Are you an enterprise data or product leader seeking to increase the user adoption and business value of your ML/AI and analytical data products? While it is easier than ever to create ML and analytics from a technology perspective, do you find that getting users to use, buyers to buy, and stakeholders to make informed decisions with data remains challenging? If you lead an enterprise data team, have you heard that a ”data product” approach can help—but you’re not sure what that means, or whether software product management and UX design principles can really change consumption of ML and analy...

Author

Brian T. O’Neill from Designing for Analytics

Category

Technology

Podcast website

designingforanalytics.com

Latest episode

Jul 7, 2026

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Episodes

123 - Learnings From the CDOIQ Symposium and How Data Product Definitions are Evolving with Brian T. O’Neill 08.08.2023

Today I’m wrapping up my observations from the CDOIQ Symposium and sharing what’s new in the world of data. I was only able to attend a handful of sessions, but they were primarily ones tied to the topic of data products, which, of course, brings us to “What’s a data product?” During this episode, I cover some of what I’ve been hearing about the definition of this word, and I also share my revised...

122 - Listener Questions Answered: Conducting Effective Discovery for Data Products with Brian T. O’Neill 25.07.2023

Today I’m answering a question that was submitted to the show by listener Will Angel, who asks how he can prioritize and scale effective discovery throughout the data product development process. Throughout this episode, I explain why discovery work is a process that should be taking place throughout the lifecycle of a project, rather than a defined period at the start of the project. I also empha...

121 - How Sainsbury’s Head of Data Products for Analytics and ML Designs for User Adoption with Peter Everill 11.07.2023

Today I’m chatting with Peter Everill, who is the Head of Data Products for Analytics and ML Designs at the UK grocery brand, Sainsbury’s. Peter is also a founding member of the Data Product Leadership Community. Peter shares insights on why his team spends so much time conducting discovery work with users, and how that leads to higher adoption and in turn, business value. Peter also gives us his...

120 - The Portfolio Mindset: Data Product Management and Design with Nadiem von Heydebrand (Part 2) 27.06.2023

Today I’m continuing my conversation with Nadiem von Heydebrand, CEO of Mindfuel. In the conclusion of this special 2-part episode, Nadiem and I discuss the role of a Data Product Manager in depth. Nadiem reveals which fields data product managers are currently coming from, and how a new data product manager with a non-technical background can set themselves up for success in this new role. He als...

119 - Skills vs. Roles: Data Product Management and Design with Nadiem von Heydebrand (Part 1) 13.06.2023

The conversation with my next guest was going so deep and so well…it became a two part episode! Today I’m chatting with Nadiem von Heydebrand, CEO of Mindfuel. Nadiem’s career journey led him from data science to data product management, and in this first, we will focus on the skills of data product management (DPM), including design. In part 2, we jump more into Nadiem’s take on the role of the D...

118 - Attracting Talent and Landing a Role in Data Product Management with Kyle Winterbottom 30.05.2023

Today I’m chatting with Kyle Winterbottom, who is the owner of Orbition Group and an advisor/recruiter for companies who are hiring top talent in the data industry. Kyle and I discuss whether the concept of data products has meaningful value to companies, or if it’s in a hype cycle of sorts. Kyle then shares his views on what sets the idea of data products apart from other trends, the well-paid op...

117 - Phil Harvey, Co-Author of “Data: A Guide to Humans,” on the Non-Technical Skills Needed to Produce Valuable AI Solutions 16.05.2023

Today I’m chatting with Phil Harvey, co-author of Data: A Guide to Humans and a technology professional with 23 years of experience working with AI and startups. In his book, Phil describes his philosophy of how empathy leads to more successful outcomes in data product development and the journey he took to arrive at this perspective. But what does empathy mean, and how do you measure its success?...

116 - 10 Reasons Your Customers Don’t Make Time for Your Data Product Initiatives + A Big Update on the Data Product Leadership Community (DPLC) 02.05.2023

Do you ever find it hard to get the requirements, problems, or needs out of your customers, stakeholders, or users when creating a data product? This week I’m coming to you solo to share reasons your stakeholders, users, or customers may not be making time for your discovery efforts. I’ve outlined 10 reasons, and delve into those in the first part of this episode.    In part two, I am going to sha...

115 - Applying a Product and UX-Driven Approach to Building Stuart’s Data Platform with Osian Jones 18.04.2023

Today I’m chatting with Osian Jones, Head of Product for the Data Platform at Stuart. Osian describes how impact and ROI can be difficult metrics to measure in a data platform, and how the team at Stuart has sought to answer this challenge. He also reveals how user experience is intrinsically linked to adoption and the technical problems that data platforms seek to solve. Throughout our conversati...

114 - Designing Anti-Biasing and Explainability Tools for Data Scientists Creating ML Models with Josh Noble 04.04.2023

Today I’m chatting with Josh Noble, Principal User Researcher at TruEra. TruEra is working to improve AI quality by developing products that help data scientists and machine learning engineers improve their AI/ML models by combatting things like bias and improving explainability. Throughout our conversation, Josh—who also used to work as a Design Lead at IDEO.org—explains the unique challenges and...

113 - Turning the Weather into an Indispensable Data Product for Businesses with Cole Swain, VP Product at tomorrow.io 21.03.2023

Today I’m chatting with Cole Swain, VP of Product at Tomorrow.io. Tomorrow.io is an untraditional weather company that creates data products to deliver relevant business insights to their customers. Together, Cole and I explore the challenges and opportunities that come with building an untraditional data product. Cole describes some of the practical strategies he’s developed for collecting and im...

112 - Solving for Common Pitfalls When Developing a Data Strategy featuring Samir Sharma, CEO of datazuum 07.03.2023

Today I’m chatting with Samir Sharma, CEO of datazuum. Samir is passionate about developing data strategies that drive business outcomes, and shares valuable insights into how problem framing and research can be done effectively from both the data and business side. Samir also provides his definition of a data strategy, and why it can be complicated to uncover whose job it is to create one. Throug...

111 - Designing and Monetizing Data Products Like a Startup with Yuval Gonczarowski 21.02.2023

Today I’m chatting with Yuval Gonczarowski, Founder & CEO of the startup, Akooda. Yuval is a self-described “socially capable nerd” who has learned how to understand and meet the needs of his customers outside of a purely data-driven lens. Yuval describes how Akooda is able to solve a universal data challenge for leaders who don’t have complete visibility into how their teams are working, and also...

110 - CDO Spotlight: The Value and Journey of Implementing a Data Product Mindset with Sebastian Klapdor of Vista 07.02.2023

Today I’m chatting with Dr. Sebastian Klapdor, Chief Data Officer for Vista. Sebastian has developed and grown a successful Data Product Management team at Vista, and it all began with selling his vision to the rest of the executive leadership. In this episode, Sebastian explains what that process was like and what he learned. Sebastian shares valuable insights on how he implemented a data product...

109 - The Role of Product Management and Design in Turning ML/AI into a Valuable Business with Bob Mason from Argon Ventures 24.01.2023

Today I’m chatting with Bob Mason, Managing Partner at Argon Ventures. Bob is a VC who seeks out early-stage founders in the ML/AI space and helps them inform their go-to-market, product, and design strategies. In this episode, Bob reveals what he looks for in early-stage data and intelligence startups who are trying to leverage ML/AI. He goes on to explain why it’s important to identify what your...

108 - Google Cloud’s Bruno Aziza on What Makes a Good Customer-Obsessed Data Product Manager 10.01.2023

Today I’m chatting with Bruno Aziza, Head of Data & Analytics at Google Cloud. Bruno leads a team of outbound product managers in charge of BigQuery, Dataproc, Dataflow and Looker and we dive deep on what Bruno looks for in terms of skills for these leaders. Bruno describes the three patterns of operational alignment he’s observed in data product management, as well as why he feels ownership and c...

107 - Tom Davenport on Data Product Management and the Impact of a Product Orientation on Enterprise Data Science and ML Initiatives 27.12.2022

Today I’m chatting with returning guest Tom Davenport, who is a Distinguished Professor at Babson College, a Visiting Professor at Oxford, a Research Fellow at MIT, and a Senior Advisor to Deloitte’s AI practice. He is also the author of three new books (!) on AI and in this episode, we’re discussing the role of product orientation in enterprise data science teams, the skills required, what he’s s...

106 - Ideaflow: Applying the Practice of Design and Innovation to Internal Data Products w/ Jeremy Utley 13.12.2022

Today I’m chatting with former-analyst-turned-design-educator Jeremy Utley of the Stanford d.school and co-author of Ideaflow. Jeremy reveals the psychology behind great innovation, and the importance of creating psychological safety for a team to generate what they may view as bad ideas. Jeremy speaks to the critical collision of unrelated frames of reference when problem-solving, as well as why...

105 - Defining “Data Product” the Producty Way and the Non-technical Skills ML/AI Product Managers Need 29.11.2022

Today I’m discussing something we’ve been talking about a lot on the podcast recently - the definition of a “data product.” While my definition is still a work in progress, I think it’s worth putting out into the world at this point to get more feedback. In addition to sharing my definition of data products (as defined the “producty way”), on today’s episode definition, I also discuss some of the...

104 - Surfacing the Unarticulated Needs of Users and Stakeholders through Effective Listening 15.11.2022

Today I’m chatting with Indi Young, independent qualitative data scientist and author of Time to Listen. Indi explains how it is possible to gather and analyze qualitative data in a way that is meaningful to the desired future state of your users, and that learning how to listen and not just interview users is much like learning to ride a bicycle. Listen (!) to find out why pushing back is a neces...

103 - Helping Pediatric Cardiac Surgeons Make Better Decisions with ML featuring Eugenio Zuccarelli of MIT Media Lab 01.11.2022

Today I’m chatting with Eugenio Zuccarelli, Research Scientist at MIT Media Lab and Manager of Data Science at CVS. Eugenio explains how he has created multiple algorithms designed to help shape decisions made in life or death situations, such as pediatric cardiac surgery and during the COVID-19 pandemic. Eugenio shared the lessons he’s learned on how to build trust in data when the stakes are lif...

102 - CDO Spotlight: The Non-Technical Roles Data Science and Analytics Teams Need to Drive Adoption of Data Products w/ Iván Herrero Bartolomé 18.10.2022

Today I’m chatting with Iván Herrero Bartolomé, Chief Data Officer at Grupo Intercorp. Iván describes how he was prompted to write his new article in CDO Magazine, “CDOs, Let’s Get Out of Our Comfort Zone” as he recognized the importance of driving cultural change within organizations in order to optimize the use of data. Listen in to find out how Iván is leveraging the role of the analytics trans...

101 - Insights on Framing IOT Solutions as Data Products and Lessons Learned from Katy Pusch 04.10.2022

Today I’m chatting with Katy Pusch, Senior Director of Product and Integration for Cox2M. Katy describes the lessons she’s learned around making sure that the “juice is always worth the squeeze” for new users to adopt data solutions into their workflow. She also explains the methodologies she’d recommend to data & analytics professionals to ensure their IOT and data products are widely adopted. Li...

100 - Why Your Data, AI, Product & Business Strategies Must Work Together (and Digital Transformation is The Wrong Framing) with Vin Vashishta 20.09.2022

Today I’m chatting with Vin Vashishta, Founder of V Squared. Vin believes that with methodical strategic planning, companies can prepare for continuous transformation by removing the silos that exist between leadership, data, AI, and product teams. How can these barriers be overcome, and what is the impact of doing so? Vin answers those questions and more, explaining why process disruption is nece...

099 - Don’t Boil the Ocean: How to Generate Business Value Early With Your Data Products with Jon Cooke, CTO of Dataception 06.09.2022

Today I’m sitting down with Jon Cooke, founder and CTO of Dataception , to learn his definition of a data product and his views on generating business value with your data products. In our conversation, Jon explains his philosophy on data products and where design and UX fit in. We also review his conceptual model for data products (which he calls the data product pyramid), and discuss how togethe...

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