Experience-Focused Leaders

Your host, Alex Shevelenko, talks with the Global Credibility Expert of Credibility Nation, Mitchell Levy. Mitchell opened the conversation with a powerful message about the importance of expressing gratitude. He shared a poignant quote from his book, which speaks to the responsibility we have to pass on the love we receive. In a world where negativity can often take center stage, saying "thank yo...

Your host, Alex Shevelenko, talks with the President and CEO of Octain Growth Systems, Clare Price. Clare emphasized the need for a strategic foundation in marketing. Without a blueprint, businesses can get caught in a cycle of frantic marketing activity, which hinders their ability to grow. Clare discussed the concept of "hamster marketing," where businesses constantly run in circles without a cl...

Your host, Alex Shevelenko, talks with the CEO and Founder of Next Level University, Alan Lazaros. Alan Lazaros, a peak performance business coach, shared his journey and reflected on his growth and learning over the years. He emphasized the importance of integrating personal and professional development, a topic often overlooked in business. One of the most intriguing parts of the conversation wa...

Your host, Alex Shevelenko talks with the Senior Vice President of Kodi Collective, Eric West. "One of the privileges of being a founder is you get to work with customers who have innovation in their blood and who help you co-create a change in the world. The only thing that’s better is a 2x super-customer like Eric West! First as a senior leader at one of the Omnicom Media Group’s agencies and no...

In this podcast episode, Alex Shevchenko, CEO of Relayto, and RJ Grimshaw, CEO of UniFi Equipment Finance, discuss the importance of entrepreneurship within established businesses. Grimshaw shares his experience of growing UniFi from $13 million to $120 million in revenue in six years, attributing this success to the Entrepreneur Operating System (EOS). They discuss the value of fostering entrepre...

In this podcast episode, entrepreneur Lloyed Lobo shares his insights on building successful businesses through community-led growth. He discusses the importance of defining personal success, understanding customer needs, and focusing on a growing target audience. He also highlights the significance of creating a community around a startup, citing examples of successful businesses like Atlassian....

Your host, Alex Shevelenko, talks with the Chief Impact Officer of Business for Social Responsibility, Laura Gitman. Laura, a game-changer in the field of sustainability, shed light on BSR's mission, which has remained steadfast for over 30 years. The organization's primary focus is to work directly with large businesses due to their significant impact and ambition. BSR offers membership to c...

Your host, Alex Shevelenko, talks with the CEO of ProductLed, Wes Bush. Wes is the author of the book "Product-Led Growth: How to Build a Product That Sells Itself," which has been read by over half a million people. The conversation revolved around creating experiences, particularly content experiences, and how they support various aspects of business growth. Wes, as a content-led business owner...

Your host, Alex Shevelenko, talks with the CEO of FE International, Thomas Smale. FE International specializes in tech-focused M&A advisory services for businesses in the $1 to $100 million exit sector. With over 1500 deals closed and a total value of over $50 billion, Thomas' experience in the SaaS, e-commerce, and digital media content categories is awe-inspiring. One of the key topics...

Your host, Alex Shevelenko, talks with the CEO, Host, and Head Coach of Categorynauts, Mark Organ. Mark Organ is a firm believer in the power of customer advocacy. Firstly, customers should feel like part of the team, this sense of identity and connection can turn them into "superheroes" for the brand. Secondly, it's crucial to show customers the impact they're making on the company. Lastly, compa...

Your host, Alex Shevelenko, talks with the President and Chief Marketing Officer of Domestic & General, Gayle Terry. Gayle's career trajectory is unique, starting in general management before transitioning into marketing. Her passion for customer experience and marketing developed from working in industries that didn't prioritize the customer. She started in operational roles, running contact...

Your host, Alex Shevelenko, talks with the Co-Founder and GP of HyperGrowth Global Partners, Guillaume "G" Cabane. As the "godfather of growth," Guillaume's approach to growth and how he helps teams transition from relying on tried and true methods to embracing experimentation. Guillaume comes prepared with a bag of tricks based on his past successes but gradually encourages teams to take more ris...

Your host, Alex Shevelenko, talks with the Co-Founder and CEO of Scenery, Mike Folgner. Mike's journey began at Stanford Business School, where he started his first company, Jump Cut, founded in 2005, focused on video sharing and allowed users to share videos without the need for downloading. This was a revolutionary concept at a time when video was primarily shot on film. With the idea of bringin...

In this episode, your host Alex speaks to Sales with Marketing Business Agility & OKRs Master Coach at IBM, Anthony Coppedge. Anthony, a leader in global digital sales at IBM, discusses his approach to enterprise sales and how he is driving agility at IBM. He emphasizes the importance of a client-centric approach, learning from failures, and adopting a servant leadership mindset. Anthony also...

Your host, Alex Shevelenko, talks with the VP at Platform Ecosystem of HubSpot, Scott Brinker. Joining us today is the godfather and one of the biggest influencers in the MarTech Community, Scott Brinker — the VP of Platform Ecosystem at HubSpot! Scott Brinker has over 20 years of experience at the intersection of marketing and software. He is the creator and editor of the Chief MarTech blog. He i...

Your host, Alex Shevelenko, talks with the Co-Founder, CEO, and Managing Partner of Alchemy Crew, Sabine VanderLinden. Alchemy Crew validates corporate venturing activities for established market players to yield successful collaborations and partnerships. They deploy commercialization frameworks to accelerate the most effective engagement with FutureTech growth ventures. They do so to create long...

Your host, Alex Shevelenko, talks with the Founder of Lookout, Kevin Mahaffey. Lookout Cloud Security Platform is the only cloud-native solution that delivers zero trust security by reducing risk and protecting your corporate data on any device, any app, and any location. With a centralized dashboard and unified policy framework, Lookout helps you consolidate vendors for endpoint security and clou...

Your host, Alex Shevelenko, talks with the Vice President and General Manager of NWS, Glenn Poulos. Established in 2012, NWS is a technology infrastructure solutions provider committed to helping companies of all sizes build the connected world of today and tomorrow. From custom connectivity, kitting, logistics, telecom infrastructure materials, and test and measurement solutions, their goal is to...

Your host, Alex Shevelenko, talks with the best-selling author on B2B Marketing and Sales for Early Stage SaaS, Tech, and B2B Services of Modern Revenue Strategies, Mark Osborne. Working with CEOs and Sales Leaders at SaaS, Tech, and B2B Services firms for the last 20 years, Modern Revenue Strategies knows the importance of system-based solutions for growth; using data and technolog...

Your host, Alex Shevelenko, talks with the board member, strategic advisor, and investor in early-stage technology companies, Steve King. A five-time CEO with many exits to boot and now sits on the boards of exciting companies. Known as a pioneer in the field, Steve is not only a mentor and investor but also a friend. Steve's perspective is truly inspiring. His advice is to stay calm and put thing...

Your host, Alex Shevelenko, talks with the Operating Partner of OpenView Venture Partners, Kyle Poyar. OpenView was founded in 2006 on a mission to improve people’s working lives. They invest in the best expansion-stage software companies and then work hard to help those companies become market leaders. OpenView has raised a total of $2.4 billion across its seven funds. OpenView exclusively invest...

Your host, Alex Shevelenko, talks with Aaron Au. Aaron co-founded SuccessFactors, a company that became a global leader in cloud-based HR software. It went public in 2007 and was later sold to SAP for a staggering $3,4 billion. Aaron also served as the president of SAP Gem Collaboration Division, boasting over 50 million subscribers. Aaron is a true pioneer in the software as a service (SaaS) revo...

Your host, Alex Shevelenko, talks with the Professor of Wharton Marketing Dept., Dr. Peter Fader. Dr. Peter Fader is a professor at Wharton Marketing Department, researching thing such as: the lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries, and managerial applicati...

Your host, Alex Shevelenko, talks with the Advisor and Fractional CMO of UniSphere Ideas and author of the book Simply Put, Ben Guttmann. Ben Guttmann is a Marketing Entrepreneur, educator and writer. He assists good individuals and well-known brands in communicating their importance to the world. He frequently gives talks on marketing, branding, business, and technology at conferences, businesses...

Your host, Alex Shevelenko, talks with the Founder, CEO, and Executive Chairman of Alteryx, Dean Stoecker. Data-driven decisions matter now more than ever. Drive business value at scale by empowering everyone to generate insights from data. Alteryx is enterprise-ready so you can be ready for anything. Alteryx customers understand the power of data and analytics. That’s why they chose Alteryx to he...