Maeva Cifuentes

Executive Conversations

Business EN ↓ 137 episodes

A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.

Author

Maeva Cifuentes

Episodes

#15 - How to Use Strategic Narrative to Solve Your Customers’ Pain Points 12.10.2020 34:16

A chat with Zineb Layachi, CMO in Residence and co-founder of pitch slap, about how to use strategic narrative to solve your customer's pain points.

#5 - Breaking Down the Sales Funnels of SaaS Companies with Jake Stainer 12.10.2020 28:05

A chat with Jake Stainer, co-founder of Outreach Humans, about SaaS sales funnels and where startups should focus their acquisition strategies. By www.flyingcatmarketing.com Connect with Jake on LinkedIn: https://www.linkedin.com/in/jakestainer/ Outreach Humans: https://www.outreachhumans.com/

#10 - Rentals United’s Secret To Growing Their Vacation Rental Industry SaaS 12.10.2020 33:28

A chat with Vanessa de Souza Lage, CMO of Rentals United, about how they grew their vrtech business. In this video, we talk about: - Content marketing for vacation rental SaaS - How to generate more leads with content marketing for SaaS companies - How they changed their strategy when their avatar changed www.flyingcatmarketing.com

#2 - Creating a Positive Mental Health Space in a Remote Work Team 12.10.2020 33:02

In this video, we chat with George Bell, Marketing Manager at Sanctus, which is a startup whose mission is to make mental health mainstream. We talk about how to create a positive mental health space in a remote team to increase performance, profit, and to be a good company! Sanctus: https://sanctus.io/ Connect with George Bell on LinkedIn: https://www.linkedin.com/in/george-bell-10317184/ www.fly...

#4 - How Customer Listening Helped This SaaS Company Dominate The Short-term Rental Industry 12.10.2020 24:26

A chat with Margot Schmorack, CMO of Hostfully, about how they listened to customers to help them pivot and grow into the company they are today.

#16 - The Secrets to Running a Facebook Group With 15k+ Members 12.10.2020 34:20

A chat with Tanya Hayles, founder of Black Moms Connection, as well as an events producer and freelance writer, about running large Facebook groups.

#12 - How to Use Conversational Chatbots and Still Build Authentic Relationships 12.10.2020 35:16

A chat with Max Brigada, founder of ADA On Cloud and convergent marketing. We talk about how to use conversational chatbots, what convergent marketing is and how it compares to inbound marketing, and more!

#6 - How iGMS Used Content to Scale From Near-0 Budget to a Leading SaaS Company 12.10.2020 27:27

Today we chat with Inna Shevchenko, CMO of iGMS, a property management software about how she built a team and scaled her SaaS company. From www.flyingcatmarketing.com Connect with Inna on LinkedIn: https://www.linkedin.com/in/inna-shevchenko-58564a24/

#8 - How a Personal Brand Always Generates More Revenue Than a Company Brand 12.10.2020 34:55

A chat with Dot Lung, the Mother of Social Media Dragons, about building your personal brand even if you want to grow your company revenue. Connect with Dot: https://www.instagram.com/dotlung/ https://il.linkedin.com/in/dotlung

#14 - How to Align Sales and Marketing to Reach Revenue Goals 12.10.2020 26:45

A chat with Larry Long Jr, sales coach, about the best way to align marketing with sales goals.

#3 - How Lemist Has Created A Bootstrapped Linkbuilding Machine 12.10.2020 37:19

An interview with Ugljesca Djuric, Head of Content at lemlist. We talk about how he manages linkbuilding and the SEO content strategy of bootstrapped lempire. lempire went from 0 to $1M in ARR in under 2 years, with no funding. Find out how content played a huge role in that and how to model your own linkbuilding strategy for your own startup. Connect with Ugi on LinkedIn: https://www.linkedin.com...

#1 - How Typeform's Branding Experiments Guided its Content and Product Strategy 07.10.2020 36:33

A chat with Alex Antolino, Creative Director of Typeform, about their brand story and how experimenting helped guide their interconnected branding, product and content strategy. Connect with Alex Antolino online: YouTube - https://www.youtube.com/user/AlexAnto... LinkedIn - https://www.linkedin.com/in/alexantolino/ Instagram - https://www.instagram.com/antolino/ Twitter - https://twitter.com/alexa...