Carol Schultz

Evolving Your Workplace

Business EN ↓ 200 episodes

On this workplace podcast, your host Carol Schultz brings on experts to discuss problems many business owners face in real time. Guest experts provide context for the issue and advise those in leadership positions on best practices. Whether you are starting a company, or you lead an established organization-- the podcast is geared toward getting you helpful answers.

Author

Carol Schultz

Category

Business

Podcast website

verticalelevation.com

Latest episode

Jul 9, 2026

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Episodes

Finding your niche with Lounge Lizard Worldwide CEO, Ken Braun 25.08.2022

In the ever-growing space of digital marketing, Ken Braun, co-founder of Lounge Lizard Worldwide, has carved out a niche that holds strong almost 25 years later. Ken found early success working in agencies, known for dreaming up the Ocean Spray slogan, “Crave The Wave”, and working with brands like Jose Cuervo. But 10 years in, Ken hatched the idea to start freelancing on the side. He created a we...

From solo to managing many — Matthew Davis on his journey to founding a law firm 18.08.2022

From working out of his home to owning and operating a seven-office law firm – Matthew Davis knows the ins and outs of building a business from the ground up. Matthew founded Davis Business Law, a “soup to nuts” law firm for small businesses, recently featured on the Inc. 5000 list. He also authored the book “The Art of Preventing Stupid”, is working on another, and currently hosts two business-fo...

CEO Richard Blank has a new approach to company culture: pinball machines 11.08.2022

At age 27, Richard Blank made the bold decision to pack up and move to Costa Rica to work at a call center for a few months. Fast forward eight years – he opened his own call center with one essential component: pinball machines. Richard, founder and CEO of Costa Rica’s Call Center, began his business out of his home with just a website and now operates a 300-seat call center. In this episode, he...

Putting People First Puts James Laws in the Driver's Seat at Saturday Drive 04.08.2022

James Laws, CEO and founder of Saturday Drive, puts it very succinctly, “Our number one value is people – over profits, process or products.” Starting his company in 2014 while working full time as a web administrator required family support, sweat equity and late nights. Making a deal with his wife to bootstrap the startup by banking two years of salary, Laws worked to solve the problem of reprod...

Legislate's Journey Has Only One Way to Go and Charles Brecque Can Take It There 28.07.2022

Two offices. Two countries. Two cultures. Charles Brecque, founder and CEO of Legislate, is leading the movement for small businesses and doing it across Europe. Legislate is a legal technology company that provides lawyer-approved contracts for small businesses that don’t have big legal budgets. It’s based on a knowledge graph technology (sporting a new US patent) that makes the contract data usa...

Nothing Artificial about Sorcero CEO Dipanwita Das’s Intelligence 30.06.2022

In this podcast, you’ll hear how a history student ended up founding not one, but two tech companies. Dipanwita Das, CEO and co-founder of Sorcero, comes from a long line of accomplished female scientists who endowed her with a legacy of service, problem solving and system sustainability. And as a leader, she doesn’t take that legacy lightly. Founding Sorcero, an artificial intelligence and insigh...

Mark Towler Keeps Phase 2 on An Authentic and Very Successful Path 23.06.2022

This interview, with Mark Towler, chief executive officer of Phase 2, is a refreshing view of common sense leadership and authentic team management. Building a business with family also adds a challenging element that Towler has achieved with a certain amount of style. It all started when Towler’s brother asked him to partner in a company back in the 90s focusing on wide area networks (remember th...

Leadership Lessons with Katelyn Sorensen, President of B2B Social at Traject 16.06.2022

Katelyn Sorensen, President of B2B Social at Traject, CEO of Loomly and Sendible, found her calling as a leader very early in her career. Recruited to work at Traject, a social media company in the greater Seattle area providing a suite of tools for digital agencies and marketing, Sorenson volunteered to move to the United Kingdom where she now oversees multiple divisions and staff spanning the wo...

Small Businesses Rejoice! Madwire & Amanda Hoffman Have Your Back! 09.06.2022

Small business owners everywhere are faced with soul-sucking challenges: staffing, supply chain, inflation, and marketing. In this podcast, Amanda Hoffman, chief operations officer of Madwire, a platform providing “360 degree” umbrella of business management products and marketing services for SMBs and franchises, discusses how Madwire’s unique umbrella marketing approach takes marketing technolog...

Tom Coburn, CEO & Founder of Jebbit, Has the Best Job He Never Wanted 02.06.2022

We could have been calling Tom Coburn, Dr. Coburn because he only wanted to follow in his grandfather’s footsteps as a biology student at Boston College. Instead, in 2011 while still students, Tom and his buddies entered a business plan competition in hopes of winning ten thousand dollars. On their second try, they won by presenting a version of what became Jebbit based on an “aha” moment Tom had...

Fun & Passionate Tech Guy Daniel Liebeskind Makes Good as Entrepreneur and Industry Leader 26.05.2022

Fun and passionate aren’t typical words used to describe a technology company founder. But it’s what Daniel Liebeskind, CEO and founder of Topia, is – passionate about people connecting in a safe space and a bona fide experience junkie. Topia, the company he founded that features a customizable, immersive digital space where the unique spatial video platform delivers an authentic in-person experie...

The Future is Frictionless – Verse.io CEO & Founder David Tal is Making It Happen 19.05.2022

Watch out, Silicon Valley! San Diego is making a bid to become the new center of technology through innovation, creation, and disruption. David Tal and Verse.io are leading the charge! Raising $17 million over three rounds, Verse.io is well placed to create, innovate, and disrupt traditional B2C platforms. Similar to many tech leaders, David was just looking for a solution to a problem. After grad...

David Barrett, CEO of Expensify, Turns Off the Noise and Gets It Done 12.05.2022

David Barrett is not your typical tech CEO, nor does he want to be. As a talented engineer, David has been part of many failed startups. His own company, Expensify, has gained notoriety because of what it doesn’t do – follow the VC handbook. David initially wasn’t trying to build a business. He only wanted to provide a way for people in his Tenderloin (San Francisco) neighborhood with a way to get...

DemandJump Demands CEO Christopher Day’s Attention 05.05.2022

Content marketing isn’t a new concept but the struggle to get to that essential number one ranking is an enigma that Christopher Day and his partner Shawn Schwegman are endeavoring to solve. Passionate about marketing tools and content as the foundation, Christopher and his team at DemandJump are disrupting marketing norms through pillar-based strategies. In this episode, you’ll hear Christopher e...

Kathryn Schifferle, Founder of Work Truck Solutions, Keeps on Truckin’ Serving the Hurly Burly World of Commercial Transportation 28.04.2022

Join me in this fascinating discussion with Kathryn, a confessed serial entrepreneur, as she discusses how she’s built several profitable ventures because she kept finding problems that needed solving. During her early career in the burgeoning cable television industry, Kathryn loved how technology made lives better. What she did not love was the negative aspect of working in a culture of constant...

Luke Kanies, Founder of Puppet, is Nobody's Puppet Now 21.04.2022

It all started because he was unemployed, bored, and didn’t want to be a system administrator anymore. Luke Kanies founded Puppet in 2005, raised $87 million in funding, and was then fired from the company for which he sacrificed his health and probably a bit of his sanity in 2014. He then set about developing a personal CRM product through a company called Clickety in 2019, but chose instead to s...

Kevin Price, Founder of Accucode, is Doing It Differently 14.04.2022

Kevin Price, founder of Accucode, Inc., quit his job at a Denver-based technology company on a Friday afternoon in 1995. By 10 a.m. the following Monday, working out of his basement, he had landed his first client. Since then, Accucode, Inc. has been on Inc. Magazine's fastest growing company list a whopping ten times and his family of companies now posts $100 million dollar revenues generated by...

Lemons out of lemonade – How Annie Scranton grew Pace Public Relations into a thriving firm from a $500 commission. 24.03.2022

When Annie Scranton found herself out of a job, she wasn’t planning to start a public relations company. But that’s what happened when she took a random $500 commission to put a specific client on a specific show. Though she always wanted to be Katie Couric in front of the camera, Annie has now found a sweet niche in the volatile and highly competitive national public relations arena by staying fo...

Diving Deep in Content with ContentWriters' Emily O'Connor 17.03.2022

In this episode, Carol has an in-depth conversation with Emily O’Connor, CEO of ContentWriters, based in the greater New York metropolis. Founded in 2013, ContentWriters is a full-service content writing agency that puts quality written content at the heart of a company's growth strategy. Their mission is to connect businesses with diverse audiences through powerful content crafted by a supreme ne...

Challenging the Status Quo with Robert "Bobby" Mason & SPOC 10.03.2022

In this episode, Carol Schultz speaks with Robert Mason aka “Bobby”, CEO and President of SPOC Automation in Birmingham, Alabama. SPOC is an innovation company and the largest independent artificial lift controls manufacturer in North America, producing world-class variable frequency drive solutions for the oil and gas industry. As experts in the industry, with over two decades of automation exper...

The Heartbeat of success with BD Erickson & Sactic USA 03.03.2022

In this episode, Carol Schultz speaks with BD Erickson II, CEO & Founder of Satic USA in Missoula, Montana. Satic is a US Based Manufacturer of high-quality clean power electricity filters that protect your home and work environment. SATIC is an acronym for sinusoidal-wave-form-technology-incorporated, which means; engineered clean power. Satic is a company driven by a passionate belief that "...

The competitive and challenging business of Executive Assistants with Gina Cotner 24.02.2022

Many of us have Executive Assistants, many of us would like an EA, many of us may think of this job as a low-level task person, some of us may want to start with someone part time and see how it goes, and many of us may not know the value of a great EA. Gina Cotner, Founder & CEO of Athena Executive Services, knows all too well the ins and outs of this business. Gina stumbled into the business...

Navigating complex contracts with Street Diligence's Stephen Hazelton 17.02.2022

If you have an interest in innovation and/or your organization needs to work through dense, complicated contracts, this episode is for you. Street Diligence Founder & CEO, Stephen Hazelton, talks to Carol about how the idea came about. Founded in 2012, the Street Diligence platform is able to extract numeric and textual information around the terms and conditions and obligations of the contrac...

Value Stream Intelligence with Allstacks Cofounder Hersh Tapadia 10.02.2022

One of the common denominators among the most successful startups is that they are solving a problem that needs solving. Allstacks is on a mission to disrupt the value stream management category. This category of business looks at how people in an organization work and then map this by using machine learning to understand what may happen in the future. The value stream intelligence market, where t...

The complex nature of the brand experience with AnyRoad's Jonathan Yaffe 03.02.2022

F2000 brands are investing hundreds of millions (or billions) of dollars a year on experiences in order to build brand love, and Jonathan Yaffe, Co-founder & CEO of AnyRoad, is on a mission to solve this problem. Having gotten his first job out of college 22 years ago with Red Bull's marketing department, he was awed by the fact that Red Bull was investing over a billion dollars a year on expe...

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