Intevity
Evolving Industry
Welcome to Evolving Industry, a no-BS podcast about business leaders who are successfully weaving technology into their company's DNA to forge a better path forward. If you’re looking to make actual progress rather than spinning around in a tornado of buzzwords, you’re in the right place. Host George Jagodzinski is your guide to exploring the best ways to grow and upgrade your business through interviews with some of the world's most recognizable brands. Join us, because the business environment is ever-changing, and you’re either keeping up or going extinct. Hosted on Ausha. See ausha.co/priv...
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Episodes
The Data Behind the Women’s Professional Sports Movement 25.06.2024 32:08
For decades, women’s professional sports leagues have watched from the sidelines as their male counterparts reaped exponentially greater rewards for their efforts. This massive financial disparity has also contributed to missed data collection and analysis opportunities that could lead to advances in women’s sports science and management. Nancy Hensley , Founding Member and Advisor for Mercury/13...
Intentional Integrity: Why It’s Profitable to Do the Right Thing 11.06.2024 30:48
After a successful career as a federal prosecutor, Robert Chesnut left the public sector to work with the in-house legal teams of some of the world’s most recognizable brands, including eBay and Airbnb. His experiences inspired him to write Intentional Integrity , a critique of the steady erosion of trust in workplace culture and consumer expectations. Robert shares some remarkable stories from hi...
The Death of Third-Party Cookies: A Grim Dark Future for Data? 28.05.2024 30:27
The demise of third-party cookies in Google’s Chrome internet browser is nearly upon us, but how will it really impact ad vendors and e-commerce platforms? Will mounting regulations and data privacy concerns cause a massive paradigm shift in digital marketing? Is Google's pivot simply a power play to corner the analytics market under the guise of discretion? Intent aside, Donal Casey , Senior Con...
Why Your Data Management Sucks and Why You’re Not Alone 23.04.2024 31:34
Data is digital gold for e-commerce businesses, so why do so many of them struggle with data management? Perhaps it’s because many business leaders view data management as a means to an end rather than an integral part of their organization’s strategic initiatives. But proper data management isn’t a one-and-done project. It’s a cultural mindset that executives who want to achieve exponential growt...
Headless Commerce: Drive Performance and Customization at Scale 02.04.2024 35:36
Headless commerce platforms have become all the rage in large corporations like Google and Amazon. But are these customizable solutions the right fit for your organization’s roadmap for growth? When is the right time to make the switch, or should you? These are the types of conversations we love at Intevity . In the first part of our internal series, Jason Anthony , Senior Consultant and Software...
Customer-First Culture: Align Priorities That Manifest Loyalty 12.03.2024 35:28
Pet supply retailer Chewy is renowned for building a customer-first culture that covets brand loyalty. So how did they do it? According to Remya Narayanaswami , Chewy’s Senior Director of Loyalty, it starts with having leadership who can clarify an enterprise-wide goal. Only then can internal teams check their egos at the door and keep organizational priorities in order. After an impressive stint...
Legacy Brands: Evolving at the Speed of Culture 20.02.2024 35:46
How do centuries-old legacy brands maintain relevance while honoring the long-standing traditions that got them to where they are today? Diana Haussling , General Manager of Consumer Experience & Growth at Colgate-Palmolive , put it simply — you must evolve at the speed of culture. Diana shares her unique insights on the privileges of working with iconic brands and the challenges of balancing...
The Age of the Generalist: Why Critical Thinking Will Be Our Most Powerful AI Tool 06.02.2024 29:58
As generative AI continues to infiltrate the global workforce, how do business leaders and their teams determine which AI tools will actually drive value to their operations? Kishore Aradhya , an adjunct professor at Northeastern University’s College of Engineering , is teaching his students to ask one simple question when categorizing AI tools. “What problem are you typing to solve?” With decades...
Product Experience Management: The Future of Brand Storytelling in E-Commerce 23.01.2024 36:28
As Americans continue to cut their cable TV cords and explore new digital avenues for entertainment, retailers are scrambling to find new ways to get their products in front of consumers. Rob Gonzalez , Co-founder and CMO of Salsify , believes that today’s brand storytelling starts right where customers now interact with products the most — their detail pages on website storefronts. By optimizing...
CIO War Stories: Mergers, Change Management, and Building a Culture of Owners 09.01.2024 32:50
Gerry Mecca has been monitoring IT systems since the early ‘80s, so he can truly say he’s seen it all. He’s helped guide more than a dozen organizations through decades of unprecedented change, from small nonprofits to Fortune 10 companies. Today, he’s still going strong as one of the industry’s leading consultants. You won’t want to miss some of Gerry’s incredible war stories around change manage...
When Brands Meet Consumers: A Data-Informed Approach to Customer Analytics 19.12.2023 41:38
Customer analytics are critical to understanding consumer behavior, preferences, and market trends. So lots of businesses pay top dollar to data research partners to help them gain insight into their brand’s patrons. But Ian Dewar , Senior Director of Global Strategy at Anthropologie , believes most companies have all the data they need right under their noses. They just have to do a little diggi...
Conversational AI: Do Chatbots Dream of the Human Experience? 05.12.2023 25:17
Hollywood has made a killing over the last few decades with sci-fi hits featuring sentient AI and human-like artificial constructs. But what if future chatbots transcended fiction by replicating authentic human interaction? What if they really could grasp the human experience? Conversational AI used to be a fantasy straight out of an Isaac Asimov novel. Bilal Zaheer , Chief of Strategy and Growth...
Cybersecurity in the Age of AI: Why Data Defenses Need to Get Smarter 21.11.2023 29:34
Cybersecurity has been a hot-button issue for businesses, both large and small, for years. But now, AI is changing the rules as cyberattacks become more personalized and nuanced. That’s why Andrew Wilder , Board Member and Adjunct Professor in Cybersecurity at Washington University - St. Louis , argues cybersecurity isn’t just an IT problem anymore — it’s an “everyone” problem. Andrew leans on nea...
Fix Your Technical Debt: The Secrets to a Healthy Engineering Ecosystem 07.11.2023 32:13
Most software engineering teams have grown accustomed to the accelerated change we’ve seen over the last several years, even learned to embrace it. The one thing that can really bring their progress to a screeching halt is the unexpected… not in the tech space, but in organizational expectations. With over 25 years of experience in the field, Karim Shehadeh , Senior Engineering Manager at Under Ar...
Break Glass in Case of Growth: Leveraging Data to Scale in Real-Time 11.07.2023 28:39
Can businesses optimize decisions by leveraging data, both internal and external, in real-time to scale growth? Gunja Gargeshwari , Chief Revenue Officer of Bright Data , believes in the untapped potential of harnessing data beyond an organization’s walls. Sometimes, you just have to break some glass to take your scalability to the next level. Gunja shares how companies are already revolutionizing...
Human-Plus-Digital: Solving the Customer-Centric Equation 13.06.2023 29:56
Where do people fall in the human-plus-digital equation as companies continue to level up in digital transformation? And at what point does innovation swallow up the human connection and leave empty interactions in its wake? Alfred Nader , President - North America at OFX , says it starts with ditching the employee ball pits and customer-facing chatbots and investing in genuine relationships. Alfr...
Do the Work in the Meeting: Collaboration and Facilitation 09.05.2023 35:31
Change is hard — or is it? Humans have an exhausting habit of overcomplicating systems and processes. Douglas Ferguson , President of Voltage Control , believes collaboration is the key to facilitating smoother change management. The problem is that too many leaders don’t understand people management. Doug shares his unique insight on a collaboration mindset and why great facilitators don’t need a...
When Culture Outruns Corporate: Women in the C-Suite 14.02.2023 31:50
While social trends like the MeToo movement have helped bring America’s archaic views on female disempowerment out into the light, Corporate America is still lagging behind in gender equality. While some strides have been made over the last decade, less than ten percent of the C-Suite are women today. Julia Boorstin , Senior Media & Technology Reporter at CNBC and author of When Women Lead , s...
Cyber security: Anyone Can Be Prey 31.01.2023 30:43
Cyber security is a relevant concern for every level of business. While corporations invest billions of dollars in cyber security annually, thousands of small businesses are also affected by cyber-attacks and ransomware. Kurtis Minder , CEO of GroupSense , tells us how cyber security has been forced to evolve since he began his work and why every CEO and business owner should take it seriously. Jo...
Weaponizing Trust in Tech Diplomacy 29.11.2022 32:44
Tech diplomacy is still a fairly fresh concept. In most western countries, it’s a movement for advancing freedom through adopting trusted technology. But as authoritarian regimes like China and Russia continue to preempt technology for nefarious purposes, democratic governments look to the private sector for assistance. Keith Krach, Chairman and Co-Founder of the Krach Institute for Tech Diplomacy...
The Functional Case for Headless Commerce 22.11.2022 31:41
The pandemic pushed a lot of online retailers towards headless commerce. First of all, what IS headless commerce? Well, it’s a term coined by Dirk Hoerig back in 2013 to describe e-commerce that allows for the customer-facing areas of a sales platform to be updated without messing around with the back end. Some eCommerce companies see it as an easy scaling method, but is it right for your business...
Well-Intentioned Failures: The Communication Problem Behind IT 08.11.2022 27:55
Information technology failures are a systemic problem that nobody likes to talk about. Failed initiatives to fix them continue to impact countless industries. As a result, billions of dollars are lit on fire every year in an attempt to stave off disaster. Michael Krigsman , Publisher and Industry Analyst for CXOTalk , believes IT failures are not a technology problem but a communication problem....
Nonprofit Boards: Meeting the Challenge of Intentional Care 01.11.2022 27:28
Nonprofit boards are a unique reflection of their corporate counterparts. In a volunteer setting where everyone brings different perspectives, leaders must ensure that everyone stays motivated and aligned with their mission. Lizette Corro , President & CEO at Corro Nobil Associates and member of six nonprofit boards, shares what she’s learned during her extensive volunteer work. Join us as we...
Keep It Simple: Compartmentalizing Complexity in the Digital Age 18.10.2022 33:41
Chaos is often the fuel for entropy in corporate operations models. Systems naturally gain complexity over time — sometimes in a less than organized way — and as businesses grow this complexity can lead to unseen issues, particularly when it comes to process and procedure. With such an exponential explosion in the digital learning curve, how do we go about simplifying complex systems? Pam Kosanke...
Putting Globalization Under a Microscope 04.10.2022 31:23
Our world is increasingly growing more interconnected. But with war in eastern Europe and relations between China and the West cooling off, globalization is at a crossroads. Tech statecraft has been a public security issue for decades, but private companies are also feeling the backlash from foreign cyberattacks. Kevin Cirilli , Media Fellow for the Atlantic Council , joins us to give us his insig...
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