Everything is Logistics

A great business idea often stems from your own personal experiences where you experienced a problem and developed your own solution to it.  Only Marcus Cooksey took that one step further when he started his business, Duke. AI. Not only did he develop a solution he needed in his own trucking business, but he then saw the opportunity to help others in his same situation by helping folks recognize t...

Remember during the 2020 holiday season we were all told “you better order those Christmas presents EARLY” ---well I don’t have to tell folks in logistics and supply chain that we’ve been in a perpetual holiday season ever since.  So I thought it would be insightful to get the man in charge of retail coverage over at Freightwaves, Andrew Cox, on the show to talk about how retailers are prepping th...

The ethos of competition is better, faster, stronger.  We see it in every aspect of business, life, and of course, sports.  More specifically The Olympic Games. And in 2020, where we saw what the world looked like without sports, we saw what a society looks like without rooting for a common goal.  With all that said, it was interesting to dive into the logistics of the Tokyo Olympics and how that...

A big topic over the last few months has been the shift in power from companies doing the hiring to the workers having a renewed sense of achieving a better work/life balance. That’s the main topic for today’s show as we discuss the future of work by looking to our past, present, and future with numbers from a new report covering the State of Independence. Links from the show:  The State of Indepe...

I first learned about Sue Reynolds as I was watching one of her TikTok's referring to common phrases women tend to use in emails that give the perception that she’s lacking confidence in her work, what she’s stating, or what she’s requesting.  In fact when women over-apologize in an email or use the word “just”--it’s subconsciously signaling that she wants to avoid any possible tension--also...

Kristy Knichel, the powerhouse herself of Knichel Logistics is joining the show to talk about taking over the family business, the power of networking, and why mentoring matters so much.  Knichel Logistics website and Linkedin Connect with Kristy Knichel on Linkedin ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe:   Blythe's Linkedin YouTube Instagram TikTok Digital Di...

If you've been thinking about starting a podcast in the trucking industry, there's no better place to learn than from the guys at PDQ America who just hit 100 episodes for their Trucking for Millennials podcast. Hear from hosts Aaron Dunn and Michael Clements as they share their perspectives on starting a podcast and keeping it going in hopes to hit more milestones.  Subscribe/Follow Tru...

In today’s world, you’re thrown some breaking news multiple times….every single day And for those of us in logistics marketing and sales, we’re trying to keep up with SO MUCH in addition to doing our daily work.  So how do you keep up with all of this news and then use that knowledge to impact your own business? In today’s episode, I’m gonna show ya.  Fav Logistics TikTok Accounts NFI --company hi...

About a month ago, I pulled together two interviews about working with trucking influencers to help your recruiting efforts--one interview focused on the business side of things while the other focused on the trucking side of the coin.  That show titled “ Pitfalls and Perks of Working With Trucking Influencers ” is one episode you folks seemed to REALLY like so in today’s episode, we’re taking it...

Nick Dangles has been in brokerage for more than a decade but in 2020 he co-founded the company Kinectic with the goal of helping tech-focused business owners enter the logistics space. It's all for good reason because this slower-to-change industry has had more tech entering the scene and in order to keep up with the big guys--ya gotta invest.  But where do you invest and what should be driv...

Podcasting has been trending towards a dominant medium for a few years now--which may make those who are on the fence about starting a show a tad bit nervous to take the plunge.  But on today’s episode, I’m giving you some perspective and context around the latest podcasting stats to hopefully see the value in your own company show and encourage you to get started. Links from this show: Alban Broo...

I shouldn’t have to tell you that cybersecurity is a growing concern in the logistics industry ~especially as veteran companies make the digital transition for most of their business processes~ but every day there seems to be a new cybersecurity issue affecting numerous parts of the supply chain.  But since we do have to have this reminder, who better than Dan Foster of Stratus Grid to break it al...

Grace Sharkey is one of those women that when you see her, she’s magnetic. This former in-house brokerage employee rose to the ranks to eventual CSO and has now found a new calling in creating content both in the written word and video.  Follow Grace Sharkey on Linkedin and her work on Freightwaves ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe:   Linkedin YouTube Instagra...

The freelance and remote employee pool have grown tremendously over the last year, and with many people looking for greater flexibility when it comes to work/life balance, the great resignation has been happening and one-person or small marketing teams have the most to gain from this shift.  So as an experienced one-person marketing team for more than a decade, I’m showing you how I get it all don...

Carbon is often seen as a dirty word when it comes to the desire to save the planet but what if we could utilize that source to create a cohesive environment from the soil to the animals we eat and the air we breathe? That’s the concept around Regenerative Ranching and Doniga Markegard is hoping to bring awareness to the idea that carbon doesn’t have to be our enemy.  In Netflix’s documentary Kiss...

Ever since connecting with her about a year ago on Linkedin, Nicole Glenn has been a woman in logistics that I’ve looked up to--so it was wonderful to finally get her a recent episode of Cyberly where we got to dive into: How the trucking industry sucked her in when she was just 18 years old and hasn’t left since Founding her company Candor Expedite and ultimately thriving during COVID by shifting...

If you’ve spent any time on Logistics Linkedin, you’ve probably seen Michael Neme giving out free sales game that’s must-see material. That’s because he thinks in the long haul--not in the short term when it comes to his sales approach.  If you’re working in any kind of sales role, not just on the brokerage side of logistics,  Michael helps you to think outside the box to ensure longevity plus pro...

If you’ve spent any time on trucking Instagram, you likely know who Melanie Patterson is.  She’s got her Masters degree, she’s a former ER nurse, and CEO of several companies, so she’s got more than enough chops to now start another division to her trucking company, Integrity Transit, by launching a knowledge center to help clear the air about working in the logistics industry.  It was so much fun...

Have you received the notification while on an iPhone that asks your permission to be tracked? Well, those privacy pushes are going to become a greater focus for SOME  tech giants, which might have some ad tech vendors worried.  But I’ll tell ya why this shouldn’t matter much to the marketers and sales teams out here doing things the right way.  ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Di...

One of the pleasures of hosting this show is getting to talk to so many smart people. One of those folks is Meshach Weber of Loadsure.  The way he tackles a marketing challenge from both an analytical and psychological perspective is fascinating to listen to. He’s also got one of the best Linkedin bios I’ve ever seen. Therefore I’m pumped for you guys to hear this interview with him from a recent...

Jeremy Thone hosts a show for the company 3PL systems interviewing folks around the freight space and in this chat, he’s interviewing me where it feels like I’m having a beer with a buddy.  We dive into A LOT. My start with Freightwaves, the political discourse on social media, the challenges of new platforms, and the evolution of communication.  It was one of the best conversations I’ve had in a...

CMO and CXO of Loadsure Meshach Weber is on today’s episode breaking down the psychological reasons behind our why in marketing. After spending more than a decade in freight tech, Meshach dives into how he started up the variety show ‘Third Thursday’ and why nurturing a community is so vital—all based on the science behind why we buy. I really enjoyed this convo with Meshach because he’s one of th...

In this episode, I'm breaking down how drastically our attention spans have dropped and how your company can create short-form video to target this change without requiring a whole new content marketing strategy. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe:   Linkedin YouTube Instagram Pinterest TikTok Digital Dispatch website Got something to say? Have a to...

Danny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facing issues with high shipping prices and limited options, he got to work with FedEx where they developed a specialized box that allowed his products to be shipped all over the US. Just a few years later, Danny co-founded Perishable Shipping Solutions o...

Did you know that you could be scrolling through Facebook, see a video for a few seconds, never turn the sound on, and Facebook still counts that as a view in the video’s marketing metrics? This along with other common misinterpretations of data is what we’re diving into with today’s episode because I feel like we need to put some context around some marketing metrics--and why we should care about...