Everything is Logistics

In this episode, we're covering a question submitted by a podcast listener who's a freight broker seeking advice on how to create a marketing plan with two different websites and no social media presence. Host Blythe Brumleve suggests focusing both websites on a specific niche and using cold emailing to reach potential customers. She also recommends verifying email lists to ensure they a...

Ever looked at a tunnel, construction site, or warehouse and wondered how bad the internet signal must be?  Well, if you want a good one, it's probably going to be powered by the folks over at Rajant who specialize in setting all that up.  Rajant's Director of Sales Todd Rigby joined the show to talk about how to build internet and communication networks in some of the toughest environme...

This episode features freight broker Brad Clarke sharing tips on building a successful brokerage business, including the benefits of partnering with an agency like SBI Logistics for support. He provides valuable insights on communicating with carriers and customers, avoiding double brokering schemes, and leveraging email marketing. Listen to gain practical advice on starting or growing your freigh...

"Youth and enthusiasm is probably what got me started on it." That's a quote by the CEO of Tai Software "Mitch" Mitchell when asked how someone wakes up one day and decides to build a TMS for freight brokerages. But after years in logistics and a background in computer science,  he was the perfect person to do it. Today he joins the show to talk all about it.   QUOTABLES :...

Redwood Logistics may be one of the top freight companies in the world but the software ecosystem they're building is right on par with being some of the best offerings in all of supply chain. Not only do they have a proprietary set of software but they're the first to offer Logistics Software as a Service, aka LPass, which is the ability to plug into the same software logistics companie...

Platform Science has been around for years and rarely makes a podcast appearance but we were lucky to have a conversation with Luke Wachtel at Manifest: The Future of Logistics. Luke,  SVP of Transportation and Logistics at Platform Science, joins the podcast to discuss the world of connected fleets and the technology that powers them.  Platform Science seeks to provide an app store-like experienc...

The freight tech space can feel overwhelming at times with what software to invest in, what software is bullsh*t, and what software is yet to come. That's why we've got podcast favorite and conference bestie Grace Sharkey back on the show to break down what you need to know when it comes to what's going on in the freight tech world. LINKS Connect with Grace Sharkey on Linkedin Suppo...

Since the start of the pandemic, there has been massive volatility in the healthcare product supply chain, beginning with panic buying and overstock, followed by need-based purchases that have dropped off, and now spiking demand and out of stocks. In this episode, Matt Bolden, Director of Product Marketing at Kinsa, breaks down the health analytics that help brands and retailers better optimize th...

Erez Agamoni, Senior Vice President of Innovation and Strategic Growth in North America at Maersk, the world's largest shipping container company, is the guest of this episode of Everything is Logistics. Maersk has 700 ships in its fleet and handles one out of every five containers shipped by sea. Erez talks about how he came to work for Maersk, his wide and varied career, including working f...

While at Manifest: The Future of Logistics we were able to score some rad interviews and one of them we are bringing you today with a focus on the shipper point of view. Fernish lets you rent, rent-to-own and buy single pieces of furniture and decor to full-room designs in bite-sized monthly payments for however long you’d like and in this episode we're chatting with the company's Presid...

The biggest marketing event of the year is here in Super Bowl 57. So we're breaking down some fun stats and commercials surrounding the big game.  In addition to Super Bowl marketing, we're also diving into Google's answer to the Microsoft + ChatGPT partnership with their new AI tool, Bard.  It's a terrible name but it does signify the new information era we've entered wit...

Jump to the 2:44 minute mark to skip the initial laughter that surrounds a conference conversation between myself and good friends Grace Sharkey of Freightwaves and Lars Ward of Freightvana.  Once we get to the 3-minute ish mark of the show, we settle into a great discussion defining how each of us approaches a conference.  We cover strategies such as:  What are you doing before the conference? Wh...

In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage - a marketing logistics agency - to dive deep into why it's important for marketers to know their math.  Connect with Kara Brown on Linkedin Check out Lead Coverage  TIME STAMPS:  00:04:27 Use data to measure ROI. 00:06:20 Invest in marketing technology. 00:12:37 Track interested buyers quickly. 00:19:26 Try new th...

In this episode of Everything is Logistics, host Blythe Brumleve interviews Mike Mikulik, the vice president of sales and operations at SPI logistics. Mikulik talks about his experience in logistics over the past 20 years and how he moved from the international side of things to domestic transportation. He explains the difference between a freight agent and freight brokers, the unique opportunity...

In today's show, we're diving into two big topics: the art of the warm sell and quick website wins.  The art of the warm sell is pulled from our weekly appearance on Freightwaves Now and covers how social media can be a digital handshake that pays off at in-person events. Then we get into some quick website wins that I'd estimate 90% of the freight industry is missing from their res...

One of the bigger issues in supply chain and logistics is that each sector tends to operate in a silo. And that's no different in the supply chain technology sphere, either. That's why Brian Glick set out to start Chain.io to help connect each part of the supply chain journey with integrations specifically built on established processes. In addition to integration talk, we also get into...

As the sales and marketing world continues to expand in freight, we're going to make sure we cover a few different topics that can help you optimize your marketing plan.  Today's show topics include:  Takeaways from the Freightwaves Sales and Marketing Summit ChatGPT and prompts to help you use that tool better Embracing the conductor mindset in marketing Links mentioned during the show:...

“The most fulfilling part of the job is taking the challenging freight that nobody else wants." That’s what Luke Hilko, Co-Founder of SiLo Logistics, said in the latest Everything is Logistics podcast.  Tackling the challenges in logistics isn’t just what they do. It’s how the company was founded and continues to operate. Daring to launch in the early summer of 2020, Luke and the team bet big...

More than 90% of all podcasts never make it past 10 episodes.  That's a scary stat but as podcasting continues to grow in listenership and adoption, I'm going to break down the key things you need to plan to make sure you get past that episode mark and more.  In this episode, I'm going to break down the following steps: Determine the type of show you want to have: Consider the purpo...

Rachel Meranus started out in public relations but found her way into marketing during the course of her career. She has held the position of chief marketing officer (CMO) four times and is now the chief revenue and marketing officer at Transfix. During this discussion, she covers her time as Chief Marketing Officer, the rebranding of Transfix 2022, as well as the process of constructing a high-pe...

In the podcast "Everything is Logistics", the host talks about three important things to keep an eye on in freight marketing in 2023: AI tools, content remixing, and influencer marketing.  TAKEAWAYS:  AI tools, such as ChatGPT, will significantly change the role of marketers and it is important to learn and use these tools in order to stay competitive. Content remixing involves creating...

In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library.  Al...

In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library.  Al...

In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library.  Al...

In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library.  Al...