Everything Coworking

To Staff or Not to Staff. That is the question we explore in this episode. Here's what we dive into: Staffed vs. Unstaffed Spaces: Why might an operator choose to run a space without staff? What are the trade-offs? Real-Life Experiences: Hear about operators that successfully operate unstaffed spades. Coffee Culture: Learn creative ways to manage coffee service in unstaffed coworking environments—...

You love a little extra revenue...flex memberships are hard to sell, so you're happy to have a little more buzz in the space with the day passers...but day passers can be high maintenance, it can be challenging to make sure they have a great experience, and sometimes it feels like they are more work than they're worth. Day passes create the ultimate flexibility for the commitment-phobic user. So i...

What gets focus gets better. If you want to improve your coworking business, define your KPIs (Key Performance Indicators), track them, pull levers to make them better, and grow your coworking business. In this episode, I walk through 3 of my 5 favorite KPIs for coworking businesses. If you missed the first two KPIs, scroll back to episode #351. Resources Mentioned in this Episode: Feasibility stu...

What gets focus gets better. If you want to improve your coworking business, define your KPIs (Key Performance Indicators), track them, pull levers to make them better, and grow your coworking business. In this episode, I walk through 2 of my 5 favorite KPIs for coworking businesses. Resources Mentioned in this Episode: Feasibility study for landlords - evaluate a coworking business or partnership...

Maryann Baldwin opened a 2400 square foot coworking space in Lansing Iowa, population 1,000. This is her third year in business and this year she will turn a profit.  She owns the building and doesn't staff full time. Her "Whys" in no particular order include: economic development, connecting like-minded people, coaching new business owners, helping the local community keep their minds healthy thr...

Sam Pickering is the head of the sustainability practice at Incendium Consulting which is part of the Instant Group. Sam shares: What their Sustainability Index tracks and how it helps operators make better decisions about their environmental impact and changes they can make to improve their score. Incendium's partnership with the International WELL Building Institute (IWBI) to create a simplified...

Felicia founded HAYVN to support local women in business and make an impact in the community. Being a B Corp Certified business is an external signal of the values she leads at HAYVN from recruiting practices to vendor selection, to the programming she hosts to drive local economic development.  She and her B-Corp Certification consultant, Kerrie McDevitt, share what it means to be B-Corp certifie...

Wes Walker, Laura Fisher, and Ashleigh Ramsay share the details on their virtual service revenue - what they offer, how they price, lead sources, how long it takes them to process the mail, the impact it has on their revenue, and more. Deadline: May 12:  Register for the Everything Coworking Club's Quarterly Revenue Challenge: Start or Grow your Virtual Mailbox Service Get on your email address to...

Virtual Mailbox demand is growing - see our "Why Mail" video. Virtual Mailbox services can create a significant revenue stream for coworking spaces. This video walks through a simple forecasting model for how virtual mail adds revenue to your coworking business over time.   Resources Mentioned in this Episode: The video version of this episode on YouTube Get on your email address to learn more abo...

Is it a head-scratcher to you as to why someone might buy a virtual mailbox at a coworking space? Or do you get it but you just think it's got to be too much work to make it worth it? Have you launched a mail program half-heartedly and had lukewarm results? In this episode, we dive into why people buy mail packages, why you should consider launching a mail program, and how our upcoming challenge w...

Welcome to another episode of the Everything Coworking Podcast! Today, I'm joined by Tracy Beavers, a business visibility and strategy coach who specializes in turning strategies into actionable success. We dive into a crucial topic for any coworking space owner looking to boost their business—email marketing. Want to join Tracy's FREE, live masterclass coming up next week? https://www.tracybeaver...

Brandon Houston, founder of the Collingwood Foundry shares his entrepreneurial journey from running a web development agency to pioneering a coworking space that has grown into a central hub of community and innovation in Collingwood, Ontario. Key topics include: The power of starting small and building a connection and reputation with the local community. The evolution of Collingwood Foundry into...

In the latest episode of Everything Coworking, we're unpacking a truth bomb about the entrepreneurial life, especially in our world of coworking. Taking a page from Brooke Castillo, we're exploring the idea that our journeys are a healthy mix of wins and challenges – yes, it's a 50/50 split of highs and lows. I'm diving into why expecting a smooth sail can throw us off course and how those inevita...

This episode explores how we might apply some examples of hospitality to elements of hospitality offered at a coworking space. Episode Highlights: Introduction to Hospitality in Coworking: We kick things off by exploring why hospitality is just as crucial in our coworking spaces as it is in the hotel industry. It's about creating experiences that stick and spaces where people feel truly welcomed....

Are you leveraging the full potential of digital ads for your coworking space? Dive into our latest episode where we decode the mysteries of Google vs. Facebook ads, tailored specifically for coworking entrepreneurs. Discover which platform aligns best with your marketing goals, whether you're targeting active searchers or building brand awareness. Plus, get insider tips on using the Facebook Ads...

John Egan Director of Operations at Lucid Private Offices, shares: His approach to hiring, including specific questions he asks How he screens for "joy" in his hiring process How his career as a Camp Director and an Insurance Advisor prepared him for his role at Lucid Private Offices Resources Mentioned in this Episode: John's LinkedIn profile Lucid Private Offices website Everything Coworking Fea...

This episode is all about testing the conversion rate on your offer/landing page before scaling up the traffic to the campaign. We talk about: The Importance of Marketing Conversion for Coworking Spaces: We define marketing conversion in the context of coworking spaces and discuss the significance of setting clear conversion goals for each campaign. Landing Pages Explained: Discover what a landing...

Want to make sure you get access to our special Community Manager University offer on March 4th? Go to the bottom of our home page and opt-in to our mailing list!   This week I dive into the art of creating urgency to boost sales and memberships in the coworking world. Inspired by the annual Container Store's 30% off Elfa sale, this episode explores how similar strategies can be effectively applie...

Seth Rosenblum is the Managing Director at Hone Coworks & Principal at The Rosenblum Companies. He considers the Rosenblum Companies to be "operators" at heart. Yes, they own the underlying real estate, but their business is to create the solutions that their customers are looking for…which has led them to create their own coworking and co-warehousing brands. Here's what we covered in our conversa...

Dr. Christina Hansen was on what seemed like a fruitless search for office space for her therapist practice when it suddenly hit her on her drive home one day that she could solve her own problem and create a shared office space designed for mental health practitioners. On this episode, we talk through her journey from concept to one year after opening. How she serves her unique Ideal Customer Ava...

We get into A LOT of details on the childcare + coworking model: Combining Childcare with Coworking: A discussion on the integrated model of co-working and childcare. Marketing Approaches: The importance of social media and referrals for business growth. Business Model Considerations: Balancing challenges in child safety with coworking space demands. Expansion and Community Presence Le Village's p...

On this episode, I nerd out with my favorite Google Product Expert Amy Toman, as we dissect the fine print of Google listings and the importance of accurate information - both for #coworking spaces and small businesses alike. This episode dives into real-world SEO strategies, the challenges of business listings, and the power of authentic visuals in the digital arena. Episode Highlights: - The int...

What's on the horizon for 2024? We don't have a crystal ball, but we do get pretty deep exposure to what's going on in the industry through the work we do with operators all year long. So, we think we have some pretty good insights into 2024! What does Gio do all year? Gio is a commercial office leasing broker focusing exclusively on coworking/flex deals for operators and landlords. He has the lar...

Resources Mentioned in this Episode: Register for our upcoming class: Funding a Coworking Space in 2024   Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube  

In this episode, I walk through 10 criteria that should be considered by a buyer of a coworking space....and by an operator that wants to build to sell...or that want to run a profitable coworking space that cash flows for their financial benefit. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manage...