Everything Clicks

Adam Persing is the Director of Marketing Data Science at Dow Jones, where he helps brands like The Wall Street Journal and Barron’s improve retention, engagement, and pricing through predictive modeling and experimentation. In this episode, Adam shares how data science teams can drive better business outcomes by focusing on the right data inputs and how iterative testing keeps teams aligned with...

Kristen Moore, Senior Vice President of Marketing at Brixmor Property Group , recently led a massive digital transformation, which included aligning more than 80 stakeholders across marketing, IT, accounting, and operations. In this episode, Kristen shares what it takes to lead large-scale digital initiatives inside complex organizations — from securing C-suite buy-in and navigating build-vs-buy d...

Alanna Broderick Walker is the Director of Digital Products for Community Tennis at USTA. A former professional tennis player turned product leader, she now drives the digital systems that grow tennis participation across the US. In this episode, Alanna explains why user testing must precede development, how product teams can reduce “opinion-driven” decisions, and why some friction is not only nec...

David Raab is the founder of the Customer Data Platform Institute. With more than 40 years of experience in marketing technology and analytics, David has guided Fortune 1000 brands through every major shift in how organizations collect, unify, and activate customer data. In this episode, David explains why the real challenge in data management is actually organization and alignment, sharing why ma...

Assunta Anif is the Director of Social Media Strategy at KISS Products, where she leads global social and community strategy for one of the beauty industry’s most established legacy brands. In this episode, Assunta explains why follower count is no longer the metric that matters and how community-led feedback loops can directly shape product innovation and marketing decisions. You will hear: - How...

Ingrid Milman Cordy, CMO at HigherDOSE, has led growth and digital transformation across wellness and beauty, from Nuun Hydration (acquired by Nestlé) to Nestlé Health Science and Estée Lauder. She’s known for bridging creative and performance, and building high-growth orgs that stay customer-obsessed. In this episode, Ingrid explains how to design right-sized, cross-functional teams, when to inso...

Jose Bergiste, VP of Software Engineering at Fidelity Investments, leads full-stack engineering and data strategy across platforms serving millions of customers. With deep experience across industries, Jose bridges the gap between technology, data, and business value. In this episode, Jose explains how to align marketing, engineering, and data teams around a common goal: improving the customer exp...

Tim Megginson, Vice President of Digital & Data Strategy at Visit Orlando, leads one of the world’s most recognized destination brands through large-scale digital transformation. In this episode, Tim shares how his team connects data, AI, and marketing technology to create meaningful experiences for travelers worldwide. You’ll hear: - How Visit Orlando built a 37-tool martech stack without rel...

Megan Hix is the Sr. Director of National Partnerships at Cornerstone Caregiving. She has built her career designing programs that combine strategic collaboration, digital simplicity, and genuine human connection. In this episode, Megan shares how brand alignment and partnership trust shape digital experiences in high-consideration industries and how to build bridges that reduce friction for famil...

Alex Yakimov is the Supply Chain Director at Stussy. With over 15 years of experience, he’s built agile, data-driven supply chains across fashion, retail, and both B2B and B2C industries. In this episode, Alex shares why marketing and operations must align early, how AI can transform planning, and what digital leaders can learn from scarcity-driven models. You will hear: - How AI-powered forecasti...

Claire Luoto is Head of Digital at Berkeley Group (BTR) with over 18 years of experience across CX, marketing, sales, operations, and tech in real estate and hospitality. In this episode, she breaks down what actually moves prospects from ad click to signed lease, gets real about constrained tech stacks, and explains why MVP beats complexity. You will hear: How to use listing portal insights to sh...

Ryan Shinn is Western Group Marketing Director at CentiMark. As a marketing leader, he’s operated on both sides of the aisle: B2C retail and high-consideration B2B. In this episode of Everything Clicks, Ryan explains why small gestures and acknowledgment matter more than ever, how to qualify leads without sounding robotic, and why your tech stack should enable and not replace human connection. You...

Maria Alexander is Blue Shield of California’s UX Content Design Principal. In this episode, she breaks down how language, interaction, and visual design must ship together to create a truly frictionless experience. You’ll get practical on accessibility, training teams to think like detectives when language causes drop-offs, and how narrative craft prevents “plot holes” in flows. You will hear: -...

Sam Davel is the Managing Director at Rubix Agency and a former US Army Ranger turned growth marketer. In this episode, Sam explains how startup-style marketing discipline can help enterprise teams cut through waste and focus on results. From testing ads that educate before the click, to building alignment across paid, email, influencer, and organic channels, Sam shares hard-won lessons from Serie...

Dr. Shoma Datta, Medical Director at Next Health, has built her career at the intersection of innovation and empathy; first as a gynecologic robotic surgeon and now as a leader scaling hybrid care models. In this episode, Shoma explains why digital tools should extend, not replace, real patient relationships and how healthcare leaders can modernize operations without losing the human touch. You wi...

Shamir Duverseau is the Managing Director and host of the Everything Clicks podcast. In this special Q&A episode, he tackles audience questions about the biggest challenges in digital customer experience. From demonstrating the value of post-click optimization to building experimentation cultures and implementing AI, Shamir shares practical advice on bridging the gap between what customers exp...

Seasoned lifecycle marketing expert Cat Covert reveals how brands can break free from the discount hamster wheel and build stronger, more sustainable customer relationships. She explains that marketers are missing massive opportunities by limiting their efforts to post-purchase messages. Instead, Cat shares how to use customer data to create personalized experiences across the entire journey, from...

Vijay Chittoor is co-founder and CEO of Blueshift. In this episode, he shares how brands can break free from siloed customer engagement using his "Three D's" framework. From his experience building companies acquired by Groupon and Walmart, Vijay reveals: - How to implement AI-driven decision-making in marketing - Why customer engagement should be cyclical, not linear - How to orchestrate personal...

Ravi Chandramouli is the Director of Solutions Engineering at Smart Panda Labs. In this episode, he exposes the hidden complexities behind marketing tools that promise drag-and-drop simplicity and reveals when these tools work, when they fail, and how to avoid costly mistakes: - When low-code/no-code platforms empower marketers vs. when they create technical debt and security risks - How to make s...

Chris Pilsner is Executive Director of Relationship Management & Digital Experience at UMass Amherst.,  In this episode, she shares her proven strategies for breaking down organizational silos and driving digital transformation in the higher education space.  Drawing on 15+ years of experience in major advertising agencies and a deep academic background, Chris reveals: - How she navigates chan...

Pedro Araujo, Chief Marketing Officer at Orlando City SC and Orlando Pride, shares his data-driven approach to creating authentic fan experiences. Learn how he balances emotional connection with performance metrics, builds marketing tech stacks on limited budgets, and creates consistent experiences for fans across multiple touchpoints. Pedro offers advice on how to leverage fan feedback and optimi...

Visit Myrtle Beach's VP of Marketing, Stuart Butler, reveals how shifting from paid advertising to owned content and branded entertainment delivers a better ROI while creating authentic connections with travelers. Learn how an innovative approach to accessibility initiatives and storytelling bridges the experience gap between what travelers expect and what destinations typically deliver. Discover...

Webtrends Optimize’s Commercial Director Stuart Rex reveals the $240 billion disconnect between ad spend and post-click optimization — and why this imbalance is costing marketers conversions. Learn how Google’s increasing focus on landing page quality creates an opportunity to reduce ad costs while improving results and tested, practical approaches to experimentation without getting overwhelmed. G...

Salesforce Technical Architect Director, Tom Leddy, reveals why data silos and legacy systems are undermining customer experiences and how to fix them. Learn the key steps for building a cohesive data strategy before you implement AI, why technical and marketing teams must bridge communication gaps, and practical approaches to demonstrate direct ROI from quality data initiatives. Find out how to e...

Smart Panda Labs’ Principal Consultant, Tu Nguyen, breaks down the key framework for creating a successful experimentation program with real business impact. Learn why embracing failure is critical for innovation, how to align cross-functional teams around shared goals, and what role AI will play in accelerating experimentation velocity. Get practical approaches to start small, measure what matter...