Everyday MBA

Episode 162 - Sandra Stahl discusses her book " The Art and Craft of PR " and the mindset and skills needed to succeed in public relations today. Sandra is the co-founder of the PR firm, JacobStahl, and she is an adjunct professor in the Brand and Integrated Communications master's degree program at the City College of New York. Stay tuned in the second half for four action items you can use today...

Episode 161 - Joris Merks-Benjaminsen , head of Digital Transformation at Google joins Kevin Craine in this "best of" episode. Joris discusses his book " Think and Grow Digital " and what the 'net generation' needs to do to survive and thrive in any organization. Listen for five action items in the second half of the show. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 159 - This "Best of" episode features Shama Hyder discussing her book The Zen of Social Media Marketing and ways to build credibility, generate buzz and increase revenue. Shama is known as the "Zen Master of Social Medai Marketing" and you've  seen her in places like Fox news, CBS, The New York Times, The Wall Street Journal, and many more. Stay tuned after the interview for five action it...

Episode 160 - Charles Arthur discusses his book " Cyber Wars " and the dramatic inside stories of some of the world's biggest cyber attacks. Explore data breaches at Equifax, Sony Pictures, TJ Maxx and more. Charles was the technology editor at The Guardian, where he investigated scores of cybersecurity threats as well as WikiLeaks, Anonymous, and LulzSec. Stay tuned in the later part of the inter...

Episode 158 - Sally Helgesen discusses her book " How Women Rise " and how women can break the habits holding them back from their next raise, promotion or job. Sally's work is widely regarded as the gold standard when it comes to women's leadership. Since the publication of " The Female Advantage " in 1990, she has written five books in the field and presented thousands of workshops to women lead...

Episode 157 - Bryce Austin discusses his book " Secure Enough? " and the top cybersecurity questions that every executive and business owner should ask. Bryce wasn't always a cybersecurity expert….but he quickly became one as a senior group manager at Target when they had that famous data breach in 2013/2014. Now he shares the lessons learned and three action items you can use today to be more pre...

Episode 156 - Jeanne Bliss discusses her book " Would You Do That To Your Mother " and the 'Make Mom Proud' standard for how to treat your customers. Jean is a customer experience expert who has held executive positions for Microsoft, Allstate and Mazda, among others. She is the author of " Chief Customer Officer " and " I Love You More Than My Dog ." Listen for three action items to take advantag...

Episode 155 - Gary Burnison discusses his book " Lose the Resume, Land the Job " and job-seeking strategies that work. Gary is the CEO of Korn Ferry, a firm that puts a professional in a new job every three minutes. He is a New York Times bestselling author of the book " No Fear of Failure " and you've seen him in places like Forbes, CNBC, Bloomberg, and many others. Listen for four action items y...

Episode 154 - Chris Dyer discusses his book " The Power of Company Culture " and ways you can improve the productivity, performance and profits of your company. The difference between merely good and really great companies lies not in the quality of their products, but in the shared beliefs and attitudes that employees hold about the company. Listen for three action items.  Host, Kevin Craine    E...

Episode 153 - Kevin Craine discusses five action items to create killer marketing content in this special action item episode. Are you putting a lot of money and effort into content marketing but wondering why it doesn't really get you much business? These are things you can do immediately to ensure that your content marketing is on target, effective and will resonate.  Host, Kevin Craine   Everyd...

Episode 152 - Is your company ready for the next cyber-threat? Kevin Craine speaks with Ray Rothrock about his book " Digital Resilience " to explore what executives, business owners and technical experts should know about potential cybersecurity vulnerabilities and breaches in network and data security. Ray is the CEO at RedSeal, a leader in network modeling and cyber risk scoring. He's got a mas...

Episode 150 - Kevin Craine speaks with Whitney Johnson about her new book " Build Your A-Team " and top team building techniques. Whitney is a former award-winning Wall Street analyst and the author of the critically acclaimed book " Disrupt Yourself ". She co-founded the Disruptive Innovation Fund with Harvard Business School's Clayton Christensen. Listen for a seven phase disruption model, plus...

Episode 149 - Kevin Craine speaks with author Brad Murphy about his book, co-authored with Dr. Carol Mase, called " The Age of Surge ," and ways companies can successfully navigate digital transformation. Brad discusses how digital transformation is not just about technology and proposes human centered framework for scaling company wide agility. Listen in the later part of the show for three actio...

Episode 148 - Kevin Craine speaks with author Alex Vorobieff about his new book " Transform Your Company ." As a former crisis CPA, Alex spent years cleaning up the financial messes of companies in a wide range of industries. He consistently tracked the financial problems back to larger management dysfunctions within these companies - and they all had similar root problems. Explore the causes, and...

Episode 147 - Kevin Craine speaks with Carrie Kerpen about her book " Work It " and secrets for success from the boldest women in business. Carrie interviewed 50 of today's most successful women including Sheryl Sandberg, Aliza Licht and Reshma Saujani, for their secrets for success. Carrie is the co-founder and CEO of Likeable Media and she has been featured in places like the New York Times, ABC...

Episode 146 - Kevin Craine shares three ways you can make your business writing better in this special action item episode . Listen for three action items you can use to keep readers engaged, boost your message and build your brand credibility. Kevin has been the written voice for some of North America's leading brands. Find out three important secrets of successful writers .  Everyday-MBA.com

Episode 145 -Kevin Craine speaks with Tanya Hall, CEO of the Greenleaf Book Group, about her new book " Ideas, Influence & Income " and ways you can write a book, build your brand and lead your industry. Before joining the publishing industry, Tanya worked as a television producer for Extra! and E! Entertainment Television. Stay tuned in the second half for three action items you can use to take a...

Episode 144 - Marc Gruber discusses his book " Where To Play " and ways to discover the best startup market opportunities. Marc says that most start-ups fail because they rush to market with a product, only to discover too late that it's the wrong market. Marc is Vice President for Innovation at the Swiss Federal Institute of Technology where he is also the Chair of Entrepreneurship & Technology C...

Episode 143 - Kevin Craine discusses three action items to market your brand one customer interaction at a time . Your company's brand is your most important marketing asset. And that brand is embodied in the "vibe" and perception customers get from your company. If it's positive you win; if it's negative: beware. These action items help you develop your employees as brand ambassadors who boost yo...

Episode 142 - Derek Lidow speaks with Kevin Craine about his new book " Building on Bedrock " and what self-made million-dollar entrepreneurs like Sam Walton and Walt Disney can teach us about building valuable companies. Derek is a best-selling author and teaches Entrepreneurship at Princeton University. You've seen him in places like the New York Times, Wall Street Journal and Forbes. Listen for...

Kimberly Davis talks with Kevin Craine about her book " Brave Leadership ," and ways you can improve your leaderships skills by using techniques from the acting profession. Kimberly teaches Authentic Influence and Executive Presence for Southern Methodist University's (SMU) Cox School of Business' Executive Education Program and has worked with leading brands like GE, Merck, Pepsico and more. List...

Author Laurie Pickard talks with Kevin Craine about her new book, " Don't Pay For Your MBA ." Laurie decodes how to obtain the equivalent by taking advantage of free or low-cost massive open online courses taught by professors at the world's best business schools. You've seen her in places like Fortune, Entrepreneur, The Wall Street Journal, CNNMoney, Financial Times, and Bloomberg Business.  Host...

Episode 141 - Host Kevin Craine discusses five action items you can use to take advantage of Vertical Marketing . It can be difficult to succeed if you are perceived as a "jack of all trades." Instead, boost your sales and your profits by specializing in one or more vertical markets. Listen for five actionable steps you can take to develop a " beachhead strategy " focused on winning a particular m...

Episode 138 - Barry Kaplan discusses his book " The Power of Vulnerability " and ways leaders can improve their skills and effectiveness. If you are an executive or manager, or business owner, you know that being "the boss" isn't always easy….and it can feel overwhelming to be the one who is expected to have all the answers. Learn how to shed the burden of having to be "right" all the time and gai...

Episode 137 - Judith Humphrey joins Kevin Craine to discuss her book " Impromptu: Leading in the Moment ," and ways you can better prepare for unplanned and impromptu moments and communicate as a confident and compelling leader. Judith is a columnist for Fast Company and was awarded the 2012 YWCA'S prestigious Woman of Distinction award for Entrepreneurship. Listen for three action items you can u...