Everyday MBA

Episode 177 - Author and futurist Alexandra Levit discusses her new book Humanity Works and ways organizations need to merge technologies and people for the workforce of the future. Alexandra writes for the New York Times, Fast Company, and Forbes, and she is a former nationally syndicated columnist for the Wall Street Journal. She is the author of the international bestseller They Don't Teach Cor...

Special Episode - Jason Bradshaw discusses his book " It's All About CEX - The Essential Guide to Customer Experience ." What is CEX? How are customer and employee experience the same...and different? And how will CEX impact organizations over the next 10-15 years? Jason is currently Chief Customer Officer at Volkswagen Group Australia. Before that he was head of customer experience for Target Aus...

Episode 175 - Kevin Craine speaks with Doug O'Brien , President and CEO of the National Cooperative Business Association . More than 120 million Americans are members of co-operatives and cooperative credit unions...that is 30 million more people than are owners of mutual funds. And yet co-ops are an often overlooked part of the US economy. What are co-ops? How do they differ from regular business...

Episode 173 - Dr. Kathleen Allen discusses her book " Leading from the Roots " and nature-inspired leadership lessons. Explore the concept of biomimicry - the design and production of materials, structures, and systems that are modeled on biological entities and processes. Plus ways to build business success using examples from nature. Listen for three action items you can use immediately. Host, K...

Episode 174 - Harley Davis, VP, Decision Management at IBM discusses the future of business automation and ways to use advancements in AI, machine learning and robotic process automation to automate the decision-making process. More so than ever before, agility matters, and operational decision management provides critical link to business agility. Listen for action items you can use immediately....

Episode 172 - Tim Caulkins discusses his book How To Wash a Chicken (a #1 Amazon Best-Seller) and practical ways to master your business presentation. Tim is an award-winning professor at Northwestern University's Kellogg School of Management and the author of the books Breakthrough Marketing Plans and Defending Your Brand , which was named 2013 Marketing Book of the Year by Expert Marketer Magazi...

Episode 171 - Pam Didner discusses her book " Effective Sales Enablement " and ways to achieve sales growth through collaborative sales and marketing. Pam is a B2B marketing consultant and a former adjunct professor at West Virginia University and the University of Oregon. She spent time at Intel, among others, in senior roles in marketing. Pam earned BA in finance from the University of Kentucky...

Episode 170 - Kevin Craine speaks with Rick Harris, Executive Director of The Association of Proposal Management Professionals about ways to write and present better bids, RFP responses and proposals. Great proposals get more sales and winning the bid is an essential part of the survival and success of every company. This show is full of practical advice to win more business. Listen in the second...

Episode 169 - Dr. Dileep Rao discusses his book " Nothing Ventured, Everything Gained " ...now a #1 best-seller on Amazon... and how entrepreneurs and startups often have better success without venture capital. Dr. Rao is a clinical professor of entrepreneurship at Florida International University and a former venture capitalist where he was chairman and director of emerging ventures and financial...

Episode 168 - Rick Miller discusses his book " Be Chief " and how the time has come to turn conventional leadership wisdom on its head. Rick served as a successful business executive in roles including President and/or CEO in a Fortune 100 companies as well as for startup and a non-profit organizations. Rick has earned a BA from Bentley University and a MBA from Columbia University. Host, Kevin Cr...

Episode 167 - Kevin Craine and Billee Howard discuss the use of nuero-powered technology to quantify, measure and understand human thought. Explore how to use artificial intelligence and sentiment analysis to connect customer emotion directly to improved business performance. Understand the convergence of 'big emotion' and 'big data' and how it is valuable from a strategic and marketing perspectiv...

Episode 166 - Richard Chasdi discusses his book " Corporate Security Crossroads " and how to respond to corporate terrorism and cyber-threats. Richard is professor and associate director of the Center for Complex and Strategic Decisions at Walsh College. He serves on the editorial board of Armed Forces & Society and Perspectives on Terrorism. He received his master's degree from Boston College and...

Episode 165 – Sean Geehan discusses his book " The B2B Executive Playbook " and ways to achieve sustainable and profitable growth – business to business. Sean received the prestigious Ernst & Young Entrepreneur of the Year award in 2002 and has been inducted into the E&Y National Hall of Fame. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this in...

Episode 164 - Ann Handley discusses her book " Everybody Writes " and success tips for creating ridiculously good content in this Best of Everyday MBA episode. Ann is a best-selling author and was cited in Forbes as the most influential woman in Social Media. She was recognized by ForbesWoman as one of the top 20 women bloggers today. Stay tuned after the interview for five action items you can do...

Episode 163 - Futurist and author Byron Reese discusses his book " The Fourth Age " and how smart robots, conscious computers and artificial intelligence will shape the future of humanity. Byron is the CEO and publisher of Gigaom, an industry-leading technology research company. You've seen him in places like the New York Times, Washington Post, USA Today, and NPR. Listen for three action items yo...

Episode 162 - Sandra Stahl discusses her book " The Art and Craft of PR " and the mindset and skills needed to succeed in public relations today. Sandra is the co-founder of the PR firm, JacobStahl, and she is an adjunct professor in the Brand and Integrated Communications master's degree program at the City College of New York. Stay tuned in the second half for four action items you can use today...

Episode 161 - Joris Merks-Benjaminsen , head of Digital Transformation at Google joins Kevin Craine in this "best of" episode. Joris discusses his book " Think and Grow Digital " and what the 'net generation' needs to do to survive and thrive in any organization. Listen for five action items in the second half of the show. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 159 - This "Best of" episode features Shama Hyder discussing her book The Zen of Social Media Marketing and ways to build credibility, generate buzz and increase revenue. Shama is known as the "Zen Master of Social Medai Marketing" and you've  seen her in places like Fox news, CBS, The New York Times, The Wall Street Journal, and many more. Stay tuned after the interview for five action it...

Episode 160 - Charles Arthur discusses his book " Cyber Wars " and the dramatic inside stories of some of the world's biggest cyber attacks. Explore data breaches at Equifax, Sony Pictures, TJ Maxx and more. Charles was the technology editor at The Guardian, where he investigated scores of cybersecurity threats as well as WikiLeaks, Anonymous, and LulzSec. Stay tuned in the later part of the inter...

Episode 158 - Sally Helgesen discusses her book " How Women Rise " and how women can break the habits holding them back from their next raise, promotion or job. Sally's work is widely regarded as the gold standard when it comes to women's leadership. Since the publication of " The Female Advantage " in 1990, she has written five books in the field and presented thousands of workshops to women lead...

Episode 157 - Bryce Austin discusses his book " Secure Enough? " and the top cybersecurity questions that every executive and business owner should ask. Bryce wasn't always a cybersecurity expert….but he quickly became one as a senior group manager at Target when they had that famous data breach in 2013/2014. Now he shares the lessons learned and three action items you can use today to be more pre...

Episode 156 - Jeanne Bliss discusses her book " Would You Do That To Your Mother " and the 'Make Mom Proud' standard for how to treat your customers. Jean is a customer experience expert who has held executive positions for Microsoft, Allstate and Mazda, among others. She is the author of " Chief Customer Officer " and " I Love You More Than My Dog ." Listen for three action items to take advantag...

Episode 155 - Gary Burnison discusses his book " Lose the Resume, Land the Job " and job-seeking strategies that work. Gary is the CEO of Korn Ferry, a firm that puts a professional in a new job every three minutes. He is a New York Times bestselling author of the book " No Fear of Failure " and you've seen him in places like Forbes, CNBC, Bloomberg, and many others. Listen for four action items y...

Episode 154 - Chris Dyer discusses his book " The Power of Company Culture " and ways you can improve the productivity, performance and profits of your company. The difference between merely good and really great companies lies not in the quality of their products, but in the shared beliefs and attitudes that employees hold about the company. Listen for three action items.  Host, Kevin Craine    E...

Episode 153 - Kevin Craine discusses five action items to create killer marketing content in this special action item episode. Are you putting a lot of money and effort into content marketing but wondering why it doesn't really get you much business? These are things you can do immediately to ensure that your content marketing is on target, effective and will resonate.  Host, Kevin Craine   Everyd...