Evernest Property Management Show

Everyone in our industry complains about paying for leads. Yet very few commit to the long-term approach that great marketing requires. In this episode, we'll pull back the curtain of how we have approached marketing for the past 7.5 years. You might be surprised to find out that the three requirements for marketing that works can be done from a three person team or a 300 person team. What's reall...

0 to 300 units is BIG. 300 to 6,000 units is a whole other beast. As our friend, Jordan Muela, CEO of Leadsimple says, "A PM company with 6,000 units is not a 300 unit business 20 times." In this episode, Matthew and Spencer discuss the five most important lessons learned while growing from 300 to 6,000 units. Each mile marker during your growth is different from the last. Matthew shared what has...

Join Matthew and Spencer as they welcome PM veteran Robert Locke. Robert is known throughout the NARPM world as one of their most requested speakers and educators. Having run a successful property management company (Crown Management Corporation in Atlanta) for almost 40 years, Robert sold and has built a business around his passion - helping property managers run successful businesses. Tune in....

If you've been in the industry for any amount of time, you probably know our next guest. He's a serial entrepreneur who recently sold some of his businesses to focus on scaling the CRM he founded and runs, LeadSimple. Listen in as Matthew and Spencer welcome Jordan Muela to the show and dive into the following topics… How Jordan built and scaled LeadSimple The importance of "delegate and elevate"...

In this episode, Matthew and Spencer welcome Thad Tarkington, the co-founder and CEO of Second Nature. You may know them from their unforgettable parties…their purple suits…or fantastic customer service. But one thing's for sure, they have built an incredible team culture! Listen in to learn how they've done this while providing what they call a triple win - that's a win for tenants, owners, and p...

Matthew Whitaker and Spencer Sutton welcome former Evernest team member and Founder and CEO of Property Manager CFO, Phil Mazur. At Property Manager CFO, his company helps PM owners understand their financial performance, clarify their vision, set better targets, and effectively manage their business. Phil has been on our podcast before and so we invited him back to discuss the pros and cons of th...

We all know that the property management business uses more energy than it gives! But there are things you can do to actually increase your energy and power through the day. Why is this important? Because to create sustainable momentum in your business and scale from 300 to 3,000 to 6,000, you will need every ounce of energy possible…physically, mentally, and emotionally. In this episode, Matthew...

In 2012, we made our first bolt-on acquisition in Birmingham, AL. As of today, we've closed on acquiring 17 new property management companies across multiple markets. In this episode you'll learn… New market vs bolt-on acquisitions When to move your business into a new market What a successful acquisition looks like What happens when deals go sideways The moment you know an acquisition is going to...

Matthew and Spencer discuss the five things they wish they did differently with the annual Evernest offsite meeting. Here are their 5 lessons learned: Celebrate the wins Have someone do the planning Hire a facilitator Manage your time efficiently Together is better Tune in to get an in-depth look at each! 🎧 =================================== Do you own a property management company? Do you think...

Matthew and Spencer welcome five property management leaders to discuss their mastermind group. Tim, Duke, Vincent, Michael, and Matthew all met at a NARPM conference. They were all experiencing growing pains with COVID-19 and managing in a very active buyer's market. In this episode, you'll hear how Matthew and the rest: Structure their mastermind Build a culture based on honest feedback and advi...

7 years ago, we started our "25K club". In it, we focus on developing leaders across the company. If we want to meet our BIG goal of 25,000 properties, we must invest in our people to get there. Matthew and Spencer outline what this meeting originally looked like as well as the mistakes they learned along the way. This meeting is now a vital part of our company and something our team members are e...

Matthew and Spencer share the top five mistakes they wish they could take back while growing their property management company. Listen to find out why you should NEVER: Hire & Promote people out of urgency Keep a bad hire too long Over automate processes Repeat the same mistakes over and over again Run out of money ---------------------- Do you own a property management company? Do you think it wo...

Our hiring goal is to grow from 120 to 500 team members to reach 25,000 doors. How will we achieve this? By hiring the right people, creating a killer scrum for new hires, and focusing on improving our culture. In this episode, Matthew and Spencer discuss how scaling your company will change the way you train and create processes. Through the past year with COVID-19, our team has transitioned from...

If you've ever had a big, audacious goal, you know you need great people to achieve it. As a business owner and entrepreneur, it takes surrounding yourself with winners wanting to create something special. In this episode, Matthew and Spencer welcome Tra Griffin, COO at Evernest, and Gray Hall, Director of Brokerage at Evernest, to discuss their buy-in to the vision of gaining 25,000 properties by...

It's easy to hire role players for your property management company. But the larger you want to grow and the faster you want to go, you'll need to consider hiring A+ talent. In this episode, we look back at the past 13 years and Matthew will shed some light on how we determined the best time to make the big hires needed to scale. ----------------- Connect with Matt and Spencer at Evernest: Evernes...

Once 25,000 properties became our BHAG, Matthew knew there was a lot of professional growth needed to hit that target. Listen in as he breaks down the three most important qualities of the property management entrepreneur who is looking to scale their business beyond the average size. And these qualities are not just to be found in the owner(s)…they apply to the entire team as you scale. ---------...

When you're growing your management company, some things need to be automated in order to scale. And this is exactly what we attempted to do in our leasing department - automate every aspect of the process to handle the volume. In this episode, we sit down with Jacob West who spearheaded our efforts to move from automation to customization of our leasing team…all the while handling around 1,400 ap...

In this episode, Matthew and Spencer interview Frank Munoz, a long time remote worker at Evernest. We discuss best practices, common mistakes, and the story behind how we made the big decision to hire remote workers in the first place. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Guest: Frank Munoz of Evernest Email the Show: pod...

As our company began scaling, we ran into some issues moving new clients successfully from sales to fully onboarded and happy owners. It wasn't as smooth as we had imagined and we ended up losing a lot of clients out the back door. This is why we created a new position we call Owner Onboarding after reading the book 'Never Lose Another Customer Again.' Do we have it all figured out? No…but this ep...

Mark Ainley does it all. He is the Marketing, Sales, and Onboarding specialist at GC Realty and Development in Chicago. His aggressive approach to educating potential clients through podcasts, e-books, investor tools and much more has helped grow their business from 300 to 1,200 units. Learn more about how Mark structures his marketing funnel and follow up sequences in Leadsimple to stay in front...

You don't have to spend a ton of money on digital marketing or be the #1 spot in Google search. You can grow your business the way Mike has through hustle and grit. Learn some of Mike's favorite approaches to guerrilla marketing and take advantage of his offer to share all of his material with our listeners! ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Guest: Mike Conno...

This episode is not like all the rest. We're excited to welcome one of our former BDMs, Maya Madden, to the show. After leaving Evernest, Maya made her way to RentScale where she property managers build their sales foundation, optimize their CRM, and train salespeople for high performance. We'll dive into successful BDM traits, the RentScale process for training BDMs, and even discuss a few indust...

In this episode, Spencer and Matthew do a deep dive into what Brad has learned and implemented in his own successful property management business. Brad explains his marketing strategy (think website and remote team members) as well as the most important task of the BDM - time from when the lead is received to when they are contacted back. This episode is full of actionable items you can use to gro...

In 2016 we were managing just over 300 leads with one BDM. In 2020 Jen Merritt and her team handled over 2,000 leads across multiple markets with several remote BDMs. In this episode, we walk through how we scaled our sales department, discuss our sales pipeline, and find out what Jen looks for when she's hiring in sales. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Gue...

Accounting and Communication go hand in hand. If your accounting isn't buttoned up, you will spend more time communicating and create a higher probability of owner turnover. In this episode, we interview Curren Melgarejo, our Director of Finance. We'll discuss what accounting looked like at 300 properties in one market and what it looks like now that we're managing over 3,500 properties across the...