eventplanner.net Podcast

Classic marketing is dead. Today, we talk about experience marketing. But, what is it exactly, and how are events the ultimate tool for this? - Find the video & show notes here: https://www.eventplanner.net/tv/89_ultimate-tool-for-experience-marketing.html

Today Kevin talks with Koen Denolf about content marketing. Koen is content strategist at Het Salon and explains how content marketing gives a new dimension to events. - Find the video & show notes here: https://www.eventplanner.net/tv/86_power-of-content-marketing.html

Organizers often juggle the wildest figures when it comes to the number of visitors to their events. At least, that’s what Teacher Event Logistics' Maarten van Rijn sees happening in the field. Kevin asks him what's going on. - Find the video & show notes here: https://www.eventplanner.net/tv/83_lies-about-visitor-numbers.html

Today Kevin invited Rob Captijn to the eventplanner. TV studio to talk about return on investment. By proving here the ROI of events we could convince more businesses to invest in event marketing. - Find the video & show notes here: https://www.eventplanner.net/tv/77_roi-of-events.html

Today we have a famous event industry blogger and trend watcher in our studio, Julius Solares from eventmanagerblog.com. Julius made 10 predictions on how the event industry will change over the next year. - Find the video & show notes here: https://www.eventplanner.net/tv/74_the-future-of-events-with-julius-solaris.html

Making up the budget for an event is not that easy. Sponsoring is for some events crucial to get the bills paid. But how do you get marketeers to put the money on the table? - Find the video & show notes here: https://www.eventplanner.net/tv/63_event-sponsoring.html

At School we learn to sharpen our rational skills. Emotional intelligence is pushed to the side. Yet these skills are very important to make foundations for better events, stronger teams and to conquer every challenge. - Find the video & show notes here: https://www.eventplanner.net/tv/62_emotional-intelligence.html

'No show' is the greatest fear and frustration of many event organizers. How big is the problem actually? And what can you do about it? - Find the video & show notes here: https://www.eventplanner.net/tv/57_no-show.html

Twitter, Facebook, Pinterest, LinkedIn, … Everybody is talking about it, but how many event organizers actually succeed in using social media? How many of them make money with it? Gerrit Heijkoop knows all the secrets of using social media successfully fo - Find the video & show notes here: https://www.eventplanner.net/tv/54_social-media-vs-events.html

The event industry is going global. Just like eventplanner.tv. More and more event suppliers are working across the borders, and the number of international congresses and events is rising. There are however a lot of cultural differences... - Find the video & show notes here: https://www.eventplanner.net/tv/53_international-events-cultural-differences.html