Eventist365

Event planners often focus on the competition from neighboring booths when designing their trade show booths, overlooking the crucial aspect of attracting attendees and achieving engagement targets for a memorable experience. By implementing thoughtful, evidence-based strategies aligned with business goals, positive results can be achieved. In this recent episode of Eventist 365, guest Ben Moorsom...

Yanique had an astounding episode offer at Eventist365 having David Stevens as her guest. David and his team at the Olympian Meeting, all experts in event planning all over the world, infuses innovative approach to booth design by integrating wellness and sustainability making their events an unforgettable experience.    During the episode, David proudly shared an impactful event that significantl...

In this exciting episode of Eventist365, Yanique DaCosta sits down with event design expert Devon Pasha where they delve into the intricacies of creating events that induce genuine shifts in behavior, drawing upon Devon's proficiency in employing inventive approaches to elevate events beyond conventional gatherings. Devon draws parallels to a canvas in the realm of design, advocating for trans...

Consolidating event technology into a single platform, like an all-encompassing event management system, can streamline data flow and improve the attendee experience. Technology is an important tool, but for Jonathan Kazarian, the guest for today's episode of Eventist365, what matters is actual engagement with people you had a meaningful conversation with, as the true metric of a successful ev...

The recent shifts in trade show booth design reflect a significant influence from the post-COVID era, embracing a blend of comfort and informality, characterized by the emerging 'resimercial' aesthetic. This trend places a heightened emphasis on seamlessly merging residential and commercial elements within booth constructions. A compelling discussion on this transformation was the subject...

Typically, at the conclusion of events, participants often engage in toasting with champagne or other alcoholic beverages like wine, right? In a refreshing departure from the norm, Sepideh Eivazi, the founder of Dawn of the Earth, introduced a unique twist by suggesting a toast with carefully curated and blended tea, providing attendees with a beautiful and distinct experience. Picture this: atten...

In the Events Industry, it does not matter if your materials are top of the line or on a budget because what matters is if you can make that conversion. Current and future trends in materials and textures underscore the potential of integrating elements such as texture, font color, and more to create a booth that is both memorable and impactful. In this episode of Eventist365, Yanique engages in a...

As Season 3 kicks off for Eventist365 with its inaugural episode, Yanique da Costa, the show's host, will provide a preview of the upcoming episode topics for the season.   Throughout the season, there will be fresh perspectives into trade show and booth design, with a focus on advancing sustainability and integrating technology into trade show booth design. Highlights: [02:15] How does your b...

In this episode of The Eventist 365 Show, event planner Christina Zococoli, at the director level, shares valuable insights into the meticulous event process, her organizational skills and how she is able to boost the morale of her team. She emphasized the importance of effective communication by way of morning and closing meetings, as well as the challenges of managing multiple events at the same...

Hybrid events seamlessly blend the advantages of both physical and virtual gatherings. This innovative approach facilitates meaningful interactions between present exhibitors and attendees, while also accommodating those who can only participate remotely. Frequently, event coordinators simply incorporate a virtual component into their conventional layout. However, emerging technological solutions...

In this episode, Yanique interviews Natasha Wright, a psychology degree holder, who shares her insightful perspective on the integration of psychology into event planning. Natasha strongly believes that events revolve around people, and since psychology is centered on understanding human behavior, it serves as a valuable tool for creating impactful and memorable event experiences.  By leveraging h...

Denise Hibbard took a non-traditional path in her career because instead of pursuing an education in hospitality or event planning, she studied aviation. Despite this gap, her passion for connecting with people and observing the smiles on their faces became her inspiration to work full-time in the event industry. Currently, she holds the position of Head of Events Marketing at Zapier, leading a te...

Yanique’s guest in this episode is Laura Hartmann, a seasoned event professional who has worked in various positions within the hotel industry across brands such as Marriott, Starwood, Hilton and Waldorf Astoria. Despite her extensive experience in event management, she found herself furloughed during the peak of the pandemic. In this episode, you'll be inspired by Laura's remarkable journ...

In an era marked by rapid technological advancements, preserving genuine human interaction and infusing events with authentic emotions have become increasingly vital. Despite the pervasive influence of technology in our lives, there is a growing recognition of the irreplaceable value of human connection and the need to transcend the limitations of digital interfaces. In events, efforts should be m...

In this episode, you will learn how Lindsay Orem was able to bring to the table her rich experience, and her arsenal of vendors and speakers as the Foundational Events Manager in charge of full event strategies for Qualio.  Yanique had a down-to-earth conversation with Lindsay about planning an event on a tight budget, and how it is to be at the forefront of day-to-day marketing communications act...

To thrive as a successful professional in the event industry, mastery of business skills is essential. It's more than just mastering the ins and outs of the industry, including networking, relationship-building, and becoming a subject matter expert. Sometimes, the focus isn't solely on immediate monetary gains, but on cultivating lasting connections. Landing significant deals isn't an...

In this episode, Yanique gets to talk to Andrea Babin, a seasoned event professional, who manages an entire marketing team at Corestack. This is a really fun episode with all the tips, insights, and really valuable information. Being in the heart of digital innovation and working for a tech company, Andrea still thinks that for now, especially when talking about AI and Chat GPT for that matter, it...

In this episode of Eventist365,  Hank Powell, an AV events lead with extensive experience in the events industry, shares insights on making corporate events successful and leveraging technology to enhance the attendee experience. He emphasizes three essential elements for a successful event: engaging attendees from the moment they enter the venue, ensuring high-quality content and production, and...

Emma is an event and marketing coordinator with experience in planning nonprofit events. She works for the DAC Network, an organization that supports entrepreneurs of color and women entrepreneurs in starting and growing their businesses. Get ready for an awesome podcast episode with Emma! She's going to spill the beans on planning super cool events for nonprofits. Emma knows how to tackle cha...

Attending an event as a visible minority can often be an uncomfortable experience, as the feeling of not belonging can permeate the atmosphere. The stark contrast between oneself and the majority can create an undeniable sense of awkwardness and unease. Such situations leave one questioning their place within the event, ultimately leading to discomfort and a sense of being unwelcome. This sentimen...

As the Co-Executive Director of Design Core Detroit, Kiana Wenzell co-leads several initiatives within the organization to bring about design that can create conditions for better quality of life and economic opportunity for Detroit. As stewards of Detroit’s UNESCO City of Design designation, Design Core serves as the backbone organization for the Detroit City of Design initiatives. In this conver...

Success in marketing is a two-way street. It's more than just attracting the right audience, it's also about getting the right people in your team to bring your vision to life. Whether you're looking to build brand awareness or fill seats at your next event, it all comes down to creating impact through people. And for event marketers, the stakes are even higher.  Today we talk with Rac...

Creating meaningful and engaging brand experiences takes a great, widely diverse and incredibly talented team. At Rockway Exhibits and Events where Matt Kleinrock is the CEO, his team are able to craft exceptional experiences that empower companies to achieve their goals, but also promote diversity and inclusivity to event and trade show attendees.   In this episode, Yanique and Matt engage in a f...

The event industry has suffered a significant blow due to the pandemic, however, technology enabled the transition from in-person to virtual events. While virtual events allowed people to continue functioning, the pandemic has taught us that we really cannot replace the value of face-to-face interactions that humans crave. Human connection is the key element in the success of any marketing event a...

If you're still navigating which career path to take and looking for inspiration, Yanique's conversation with Jessica McDonald is a great resource. Jess began her career in the hospitality industry as a cocktail waitress at a luxury hotel and eventually transitioned to bartending, where she made valuable connections that helped her develop her marketing skills and became like a learning in...